barrettSF Creates Health Provider Sutter Health’s COVID-19 Era Campaign


By thesanfranciscoegotist / /

barrettSF is out with a fall campaign for Northern California healthcare provider Sutter Health that touches on what people have been going through during the pandemic. 

 “It’s more important than ever to prioritize our health, both physical and mental. Sutter Health is looking out for the whole person, and this campaign puts that message front and center.” said Robert Woods, group account director at barrettSF.

Look for the creative on primetime news and sports on ABC, Fox, NBC, CBS, and the CW in the Bay Area and Valley, including San Francisco and Sacramento. There’s some OOH too, which will run in metro areas, radio will grace Pandora, KQED, and Sacramento Public Radio, and social will target Instagram and Facebook.

“We know this pandemic has impacted everyone in different ways, and those journeys are incredibly emotional. Our integrated network has been here for our patients, communities and employees all along the way, and continues to be ready to provide safe and effective care no matter your heath need.” said Jim Macksood, vice president, Marketing. 


Client: Sutter Health

Vice President, Marketing: Jim Macksood

Head of Integrated Marketing: Alfred Wang

Director of Brand Marketing: Sapna Parekh

Senior Brand Manager: Theresa Massie


Agency: barrettSF

ECD: Jamie Barrett

Creative Director: Aryan Aminzadeh

Creative Director: Brad Kayal

Copywriter: Christian Zerbel

Art Director: Caylee Riding

Head of Production: Conor Duignan

Broadcast Producer: Marianne Lawlor

Group Account Director: Robert Woods

Account Supervisor: Lyndsey Dorian

Assistant Account Manager: Ali Nimmo


Production Company: Haven Media

Director: Cole Webley

Producer: Chris Cho


Editorial: Cabin

Editor: Isaac Chen

Senior Producer: Michelle Dorsch


Post FX: Shape + Light

Creative Director: Rob Trent

Executive Producer: Cara Lehr


Audio Mix & Sound Design: M Squared

Sound Engineer: Mark Pitchford


Color: Ntropic

Colorist: Ayumi Ashley



Mask – Mophonics

Elbow – New Math



Print Producer: Britt Gardner


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