By thesanfranciscoegotist / /
For wellness brand Traditional Medicinals’ latest campaign, they wanted to put a focus on the connection between man and nature. With the help of lead agency Butler, Shine, Stern & Partners (BSSP), the ‘It’s Amazing What a Plant Can Do’ campaign combines an interesting mix of macro photography and animated people. It’s a nice, fresh visual approach to the category.
Shot during a remote production with the production company, Scholar – with the agency and brand over Zoom – the campaign’s spots will be running across Hulu, YouTube and across social (Facebook and Instagram). Audio versions will be running on Spotify, Acast Podcasts, and on various podcasts including NYT’s The Daily.
Nice work in what is still a very difficult time to be producing video.