BSSP launches new campaign for Rao’s Homemade


By thesanfranciscoegotist / /

Created in partnership with its lead agency, Sausalito-based Butler, Shine, Stern & Partners (BSSP), “Rao’s Homemade: Make Every Day Delicious” explores what delicious means to the brand.

“The agency tapped sought-after chef-turned-photographer Marcus Nilsson to explore how real families and roommates gather together to make their favorite dishes and share meals. He was tasked with showing the power of delicious food – from close ups of heaping pasta dishes to slow simmered Italian tomatoes – the spot highlights the fact that delicious ingredients (and good company) leads to delicious food.”

Keep an eye out for the nationwide broadcast spot plus a series of shorter cuts which will run across digital, connected TV, YouTube and social.


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