California Calling: Raising funds for those affected by 2018 wildfires


By Egotist / /

Here’s some do-gooding to kick off the week: California Calling is an Elephant initiative for San Francisco Design Week that aims to raise funds for the victims of the 2018 California wildfires.

Last year, nearly two million acres were devastated by the deadliest, most destructive wildfires in California history. As a company with offices in LA and SF, Elephant felt the effects firsthand with office closures due to poor air quality and friends and families directly affected. So they launched an internal initiative aimed at raising money to support victims of the of the 2018 California wildfires.

The all-agency brief was to redesign the famed California grizzly bear on the state flag, taking into account the recent wildfires: what would the bear do? After reviewing all the submissions, they decided to take two designs into production.

Design 1: The Golden Bear by Kevin Lam.

“This design is all about the resilience of California to overcome difficult situations and come out stronger than before. The attitude is inspired by college mascots with added elements like the California poppy.”

Design 2: The Poppy Bear by Alyssa Wigant

“This design is inspired by the quote ‘grow through what you go through’ and represents the strength of Californians and how we will continue to thrive, regardless of what knocks us down.”

During the San Francisco Design Week Studio Crawl they created a custom pop-up store and operated a ‘choose what you pay’ approach so anyone could make a purchase no matter their budget. More than $1000 worth of merchandise was sold in the first hour and Elephant went on to take over $2,000 in total. That, coupled with their other office, has raised over $3,500 for the American Red Cross who have a specific fund for victims of the wildfires.


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