Carter’s and VB+P launch “Made for This” campaign


By thesanfranciscoegotist / /

Baby brand Carter’s, along with new agency partner Venables Bell + Partners, has just launched a new brand campaign which reminds parents and caregivers everywhere of their strength and resilience. 
For the first spot in the campaign, “Voicemail from Mom,” VB+P teamed up with production company Stink and Director Eliot Rausch, and it launches in conjunction with the Carter’s Baby Love Event — one of the brand’s biggest moments of the year — and will run across social and OLV initially, with streaming audio, connected TV and more coming to life across the campaign.
“As the most trusted baby brand for generations, Carter’s is with parents from the start and along with them on their journey, from joyful milestones to challenging ones,” said Jeff Jenkins, EVP, Global Marketing, Carter’s Inc. “We want all parents to believe in themselves — and the ‘‘Made for This’ campaign celebrates all that parents are doing for their little ones, turning an ordinary everyday moment into an emotional and inspiring one.”

CLIENT | Carter’s

EVP, Global Marketing: Jeff Jenkins

VP, Brand Marketing: Jenna Bromberg

Sr. Creative Director: Darryl Powlus

Director of Marketing: Ryane Montañez

Brand Marketing Manager: Breanna Brimberry

AGENCY | Venables Bell + Partners

Founder, Chairman: Paul Venables

Partner, President: Kate Marceau Jeffers

Partner, Chief Creative Officer: Will McGinness

Group Creative Director: Matt Keats

Group Creative Director: Matt Miller

Sr. Art Director: Ellie Aliabadi

Copywriter: Collin Smith

Copywriter: Crockett Jeffers

Brand Supervisor: Kylie Mugg

Head of Integrated Production: Hilary Coate

Producer: Ben Latimer

Director of Business Affairs: Quynh-An Phan

Co-Head of Strategy: Katy Alonzo

Co-Head of Strategy: Gavin Jones

Senior Strategist: Gabi Levi


Director: Eliot Rausch

DoP: Cambio Fernandez

Production Designer: Miranda Lorenz

Executive Producer: Elizabeth Minzes

Head of Production: Ari Schneiderman

Producer: Robyn Moskow

EDITORIAL | Cosmo Street

Editor: Marlo Caine

Executive Producer: Yvette Cobarrubias 

Producer: Chelsea Spensley


Senior Executive Producer: Sue Troyan

Producer: Andrew Cowderoy

COLOR | Primary

Colorist: Gregory Reese

Producer: Jenny Bright

MUSIC | Hook & Line

Producer: Bernardo Castro
Executive Producers: Abby Diamond, Brian Senti

AUDIO FINISH | One Union Recording Studios

Executive Producer: Jaylen Block-Smith

Producer: Michael Swarce
Mixer: Joaby Deal


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