Cutwater debuts first work for Unison.

 

By thesanfranciscoegotist / /

If you were watching the Warriors blow a 31-point lead last night, you might have seen the new effort from Unison and Cutwater. Cutwater managed the brand strategy and positioning, brand visual identity, creative development, and media planning and buying. Launching this week, the campaign spans across TV, digital, OOH and radio.

Who is Unison? Well, Unison is “committed to helping homebuyers and homeowners navigate the ever-growing challenges that stand in the way of the American Dream.” Hope that clears it up. If not, check out the anthem spot below, plus a very different-looking “door” commercial, and then there are the cutdowns from the original anthem.

 

 

Creative Credits:

o   Chuck McBride – Co-Founder/Chief Creative Officer
o   Christian Hughes – Co-Founder/Principal
o   Toby Petersen – Creative Director
o   Andrew Singleton – Copywriter
o   David Cabezas – Copywriter
o   Kevin Descardes – Art Director
o   Cullen Newsome – Art Director
o   Brooke Hopkins – Executive Producer
o   Michael Pavoni – Editor
o   Uma Mantravadi – Strategist
o   Greer Gonerka – Group Account Director
o   Emma Walsh – Account Manager
o   Pip Bingemann – Media Director
o   Lizzy Ryan – Media Strategy Director
o   Nina Magliozzi – Media Manager
o   Drew Prescott – Digital Media Manager

Client Credits:

o   Cari Jacobs – Chief Marketing Officer
o   Nat Smith – Director Brand Strategy and Integration
o   Natalie Tunnard – Brand Marketing Manager
o   Liam Gray – Executive Producer
o   Thomas Hardman – Video & Photography Specialist

Production Company Credits

o   UNISON DOORS

§  Production // FARMUSE

·       DIRECTOR: Paul Trillo

·       DP: Joe Picard

·       EXECUTIVE PRODUCER: Michelle Spear Nicholson

·       LINE PRODUCER: Mario D’Amici

·       PRODUCTION MANAGER: Kelli Bratvold

§  Editorial + Visual Effects // RING OF FIRE

·       VFX SUPERVISOR: Jerry Spivack

·       VFX LEAD ARTIST: Jerry Spivack

·       EDITOR: Victor Brown

·       LEAD CG COMPOSITE ARTIST: Stephen Grimm

·       CG ARTIST/ANIMATOR: Eric Kin

·       COLORIST: Steven Arkle

·       POST PRODUCER: John Myers

§  Audio // ONE UNION

·       SR. ENGINEER: Eben Carr

·       MUSIC: “On the Beautiful Blue Danube” by Johann Strauss II

·       MUSIC SUPERVISOR: Good Ear Music Supervision

o   UNISON ANTHEM & HOME MOMENTS

§  Production // STRIKE ANYWHERE

·       DIRECTOR: Ryan Simon

·       EXECUTIVE PRODUCER: Cori Cooperider

·       LINE PRODUCER: Alex Feld

·       MANAGING PARTNER: Victoria Guenier

§  Editorial // CUTWATER

·       EDITOR: Michael Pavoni

·       COLORIST: Chris Martin

·       POST PRODUCER: Brooke Hopkins

§  Audio // ONE UNION

·       SR. ENGINEER: Eben Carr & Matt Wood

·       VO TALENT: Claire Manoogian

·       MUSIC: “Castle” by David Swensen

·       MUSIC SUPERVISOR: Todd Porter

 

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

`