By thesanfranciscoegotist / /
More great Friday account news: iShares has appointed DDB as Global Brand and Creative Agency of Record. It’ll be a combination of DDB shops working on the account – DDB San Francisco will partner with adam&eveDDB in London and DDB Mexico. The announcement comes along with the launch of the brand’s new visual identity.
“We are thrilled to welcome DDB to our family of agencies and to be partnering with them as we continue to build the iShares brand. Their strong strategic thinking and creative expertise make them the perfect partner to drive our customer-first, content-driven storytelling,” said Alex Craddock, Managing Director, Global CMO of iShares.
“The drive iShares has to reimagine the investment category coupled with our experience in using creativity to drive growth is going to result in an incredible combination. We can’t wait to see what we build together,” said John McCarthy, President of DDB San Francisco. “Winning the iShares business further highlights DDB’s growing roster of purpose-led brands and expands upon our experience with developing creative solutions for clients that offer innovative products to enhance consumers’ lives.”
Look for the first work to roll out later this year.
Congrats on the win.