Disability-inclusive housing startup The Kelsey launches new identity and website


By thesanfranciscoegotist / /

The Kelsey, a non-profit that centers on housing experiences of people with disabilities, has launched a new brand identity that signals its disability-inclusive approach to housing and its community partnerships. Created in collaboration with San Francisco design studio Landscape, the new identity supports The Kelsey’s mission in an emotional and beautiful way.

“Our new identity reinforces The Kelsey’s mission to advance disability-forward, innovative, thoughtfully designed housing solutions,” says Micaela Connery, Co-founder and CEO of The Kelsey. “It now reflects all the impactful work underway at The Kelsey, the community that we serve, and the growth that we’ve experienced since our launch in 2018. Landscape dug into our mission, examined our impact to date, and talked to all our partners and allies to design a brand that reflects where we are today and where we’re going in the future.”

“We design buildings that are representative of their community, welcoming to everyone, and best-in-class; our brand should do the same,” adds Micaela. “Too often beauty is dictated and is reserved for the select few, and not inclusive of the communities they serve. We don’t believe that should be the case.”



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