Duncan Channon breaks fun new work for SweeTARTS


By thesanfranciscoegotist / /

If you’re a fan of SweeTARTS, you’ll probably love this new campaign from Duncan Channon for the iconic candy. The work brings to life the brand’s new visual identity in four new animated TV spots. Check ’em out.

“The chance to help modernize an iconic brand like SweeTARTS is one of those rare opportunities,” said John Kovacevich, executive creative director, Duncan Channon. “The ‘Be Both’ idea is such a rich creative territory–the collision of color and styles is a fresh new look for an old favorite. We’re excited by this first batch of work and the ways the campaign will come to life in the years ahead.”


Client: SweeTARTS


Jill Manchester – Senior vice president

Annie Meyer – Brand director

Ashley Incarnato – Senior brand manager

Hope Hruska – Associate brand manager


Agency: Duncan Channon



John Kovacevich – Executive creative director

MJ Deery – Creative director

Jennifer Kellogg – Design director

Shannon Burns – Senior designer



Jamie Katz – Director of account management

Sydney McComas – Senior account manager

Meghan Moran – Associate account manager



Justine Mar – Producer

Rosheila Robles – Senior project manager

Keenan Hemje – Senior broadcast producer



Kelleen Peckham – Strategy director

Brandon Sugarman – Senior digital strategist


Production partners

Directed by Buck

Orion Tait – Executive Creative Director

Anne Skopas – Executive Producer

Yker Moreno – Creative Director

Yeojin Shin – Art Director

Billy Mack – Producer

Tucker Klein – Storyboard

Morgan Schweitzer – Storyboard

Yeojin Shin – Design

Carmel Gatchalian – Design

Amelia Chen – Design

Ricardo Villavicencio – Design

Jordan Scott – 2D Animation

Gonzalo Menechevian –  2D Animation

Peter Harp –  2D Animation

Hayato Yamane –  2D Animation

Nan Wei – 2D Animation

Rachel Park Goto –  2D Animation

Kavan Magsoodi –  2D Animation

Tucker Klein – Cel Animation

Sofia Pashaei – Cel Animation:

Alec Burns – Modeling, Texturing, Lighting

Chris Phillips –  Modeling, Texturing, Lighting

Alec Burns – 3D Animation

Michael Russo – 3D Animation:

Cameron Kelly – Editor

Peter Brandi –  Editor

Jose Fuentes – Colorist

Brian Bennhoff – Line Producer

Anibal Hernandez – Director of Photography

Squeak E Clean – Music

One Union – Sound Design/Final mix

Andy Greenberg + Eben Carr – Senior Engineer

Jaylen Smith – Executive producer


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