Duncan Channon helps Californians get covered.


By thesanfranciscoegotist / /

Health insurance is always a big topic du jour. That’s why Duncan Channon’s new integrated campaign for Covered California is out to drive change among Californians who believe health insurance is not for them, or too expensive to secure. ‘This Way to Health Insurance’ is the agency’s first work for the brand.

Five new TV spots, directed by Academy-award winning director Errol Morris, aim to show Californians that Covered California is here to help, while the campaign’s OOH and digital creative seeks to shape positive cultural perceptions about having health insurance.

The photography, shot by We Are The Rhoads, features real families and allows Californians with a range of identities — Latinx, Black, Asian American and LGBTQ — to see themselves in the work.


Director, marketing – Colleen Stevens

Deputy director, marketing – Michael Brennen

Consumer marketing & advertising staff services manager – Yuliya Andreyeva Sr. marketing specialist – Amy Wilson

Sr. marketing specialist – Aesha Olaso-Bethea

Sr. marketing specialist – Sarita Navarro Garcia

Marketing specialist – Gianina Frazee

Marketing specialist – Mattie Gleason

Consumer research, communications & operations branch staff services manager – John Reilly

Research & member communications staff services manager – Jennifer Miller Sr. marketing specialist – Amanda Danley

Marketing specialist – Brandi Miller

Research data specialist – Ila Zapanta


Agency: Duncan Channon


Chief creative officer – Michael Lemme

Associate creative director, art director – Kat Michie

Senior copywriter – Madeline Lambie

Design director – Jennifer Kellogg

Senior designer – Shannon Burns

Creative intern – Darius Riley


Chief strategy officer – Andy Berkenfield

Chief integration officer – Gary Stein

Director of strategy – Kelleen Peckham

Social norms strategist – Adam Flynn

Brand strategist – Katherine Dean


Director of account management – Jamie Katz

Account director – Rachel Smutney

Account supervisor – Sarah Simonetti

Account manager – Kevin Logan


Project management

Director of project management – Rosheila Robles Project manager – Michelle Mirasol


Director of communications planning – Leslie Diard Group director, communications planning – Mandie Clem Associate director, digital – Brandon Sugarman

Comms planning supervisor – Meredith Robinson Communications planner – Olivia Alley

Communications planner – Jeff Steinberger Associate communications planner – Saba Gebrezghi


Associate director, search strategy – Clarence Smith

Paid search manager – Oscar Vera

Paid social

Social media supervisor – Neha Sharma

Paid social media manager – Deena Adham


Associate director of analytics – Rebecca Friedberg


Art and print producer – Jess Shay

Senior broadcast producer – Keenan Hemje Associate producer – Emily Sarale

Production designer – Phat Trieu

Cultural agency partners





Production partners

TV production

Production company – Biscuit

Director – Errol Morris

Partner/Managing Director – Shawn Lacy

Executive producer – Andrew Travelstead

Head of production – Sean Moody

Head of Production – Rachel Glaub

Line producer – Julie Ahlberg

Production Supervisor – Dina Alexander

Assistant Production Supervisor – Molly Gilula

Director of photography – Igor Martinovic

Art director – Noel McCarthy

Editorial – Exile

Editor – Grant Surmi

Executive Producer – Sasha Hirschfeld Post Producer – Grace Hammerstein Assistant Editor – Victoria Mortati

Post EFX

Colorist – Joseph Bicknell

Flame – Joey Deady

Flame Assistant – Adam Greenberg

Sound design

Recording studio – One Union Recording Sound engineer – Eben Carr

Assistant Engineer – Michael Swarce Executive Producer – Jaylen Block-Smith

Still photography

Photographers – We are the Rhoads Producer – Crawford & Co Productions Retouching & PrePress – DMAX Imaging


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