ESPN Launches Fantasy Football Campaign by BSSP
By thesanfranciscoegotist / /
As July comes to a close, the NFL season is right around the corner, which means The Egotist team (and lots of you all) are gearing up for Fantasy Football. That makes perfect timing for ESPN to launch its “1+1 = ESPN Fantasy” campaign – created by BSSP – to show core NFL fans that when it comes to having fun with friends and family, the formula is simple. Friends + Football = ESPN Fantasy Football.
Said Seth Ader, VP of ESPN Brand Marketing: “We set out to find an agency to help us take a new, digital-first creative approach to Fantasy Football. Our collaborative process with BSSP led to a modular concept that highlights the benefits of ESPN Fantasy Football with NFL Fans. We know from research that playing fantasy football elevates the viewing experience — that’s what we wanted to convey with this campaign, in an effort to convince those fans who are not currently playing that it’s time to join in the fun.”
The campaign consists of TV, social, digital, digital video, and radio. It’s BSSP’s first campaign with ESPN Fantasy Football.
CREDITS
Agency: BSSP
Matthew Curry: Chief Creative Officer
Sinan Dagli: Creative Director
Chris Cavalieri: Associate Creative Director
Mike McGuire: Copywriter
Sarah Ross: Art Director
Meredith Ashworth: Producer
Michelle Finelli: Account Director
Patrick Gregory: Account Supervisor
Jake Bayham: Strategy Director
Client: ESPN
Laura Gentile: Senior Vice President, Marketing
Seth Ader: Vice President, Brand Marketing
Peter Mulally: Director, Brand Marketing
John Lobo: Manager, Brand Marketing
Spencer Shaev: Coordinator, Brand Marketing
Billy Hickmott: Intern, Brand Marketing
Production Company: Gentleman Scholar
Creative Director: Will Johnson
Managing Director/E.P.: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Associate Creative Director: Chris Finn
Associate Producer: Kev Jones
Designers: Madison Ellis, Gretel Cummings, Hanna No, Jina Kwon
2D Animators: Kenny Kerut, Henry Pak, Lauren Tom, Zack Miller, Jeffrey “Jip” Jeong
Cel Animator: Lyuben Dimitrov
3D Generalists: Cameron Scott, Jeremy Ramirez
Assistant Editor: Dominic Strazulo
Flame Artist: Matt Lavoy
Audio Post: One Union
Sound Design/Audio Engineer: Joaby Deal
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