ESPN Launches Fantasy Football Campaign by BSSP


By thesanfranciscoegotist / /

As July comes to a close, the NFL season is right around the corner, which means The Egotist team (and lots of you all) are gearing up for Fantasy Football. That makes perfect timing for ESPN to launch its “1+1 = ESPN Fantasy” campaign – created by BSSP – to show core NFL fans that when it comes to having fun with friends and family, the formula is simple. Friends + Football = ESPN Fantasy Football.

Said Seth Ader, VP of ESPN Brand Marketing: “We set out to find an agency to help us take a new, digital-first creative approach to Fantasy Football. Our collaborative process with BSSP led to a modular concept that highlights the benefits of ESPN Fantasy Football with NFL Fans. We know from research that playing fantasy football elevates the viewing experience — that’s what we wanted to convey with this campaign, in an effort to convince those fans who are not currently playing that it’s time to join in the fun.”

The campaign consists of TV, social, digital, digital video, and radio. It’s BSSP’s first campaign with ESPN Fantasy Football.


Agency: BSSP

Matthew Curry: Chief Creative Officer

Sinan Dagli: Creative Director

Chris Cavalieri: Associate Creative Director

Mike McGuire: Copywriter

Sarah Ross: Art Director

Meredith Ashworth: Producer

Michelle Finelli: Account Director

Patrick Gregory: Account Supervisor

Jake Bayham: Strategy Director


Client: ESPN

Laura Gentile: Senior Vice President, Marketing

Seth Ader: Vice President, Brand Marketing

Peter Mulally: Director, Brand Marketing

John Lobo: Manager, Brand Marketing

Spencer Shaev: Coordinator, Brand Marketing

Billy Hickmott: Intern, Brand Marketing


Production Company: Gentleman Scholar

Creative Director: Will Johnson

Managing Director/E.P.: Jo Arghiris

Executive Producer: Kirsten Noll

Head of Production: Tyler Locke

Associate Creative Director: Chris Finn

Associate Producer: Kev Jones

Designers: Madison Ellis, Gretel Cummings, Hanna No, Jina Kwon

2D Animators: Kenny Kerut, Henry Pak, Lauren Tom, Zack Miller, Jeffrey “Jip” Jeong

Cel Animator: Lyuben Dimitrov

3D Generalists: Cameron Scott, Jeremy Ramirez

Assistant Editor: Dominic Strazulo

Flame Artist: Matt Lavoy


Audio Post: One Union

Sound Design/Audio Engineer: Joaby Deal


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