By thesanfranciscoegotist / /
EVB announced today the debut of a rebrand and positioning project for Rebellyous Foods (formerly Seattle Food Tech). Rebellyous Foods makes plant-based chicken nuggets, patties and chicken strips – and non-meat meat is certainly a hot commodity these days.
EVB undertook a complete rebrand for the company, coming up with the Rebellyous name, new logo, updated collateral, and the launch of a new website. There’s also a series of taglines that include, “Join the Rebellion,” “Let’s Get Rebellyous,” and “No Harm. No Fowl.”
“If you want to change the world, change how people eat,” said Shane Ginsberg, President, EVB. “Rebellyous is transforming plant-based meat and, with this rebrand, it was our goal to help transform the company and position them for leadership and success in the category.”
“At Rebellyous, our mission is to flip the script and make plant-based meat that is better than animal meat in every way, from price and convenience to taste and nutrition,” said Christie Lagally, CEO and Founder, Rebellyous Foods. “We’re thrilled to introduce our new name and brand look that will support these initiatives, communicate our forward-thinking goals and technology, and take our company to the next level.”