By thesanfranciscoegotist / /
While more and more of us are getting vaccinated, the COVID crisis is far from over. So the Creative Alliance, with the help of Mekanism, has just put together a thoughtful new COVID-19 vaccination campaign called “Made to Save” (President Obama tweeted about it.). The creative work of “Made to Save” showcases all that vaccines can save including jobs, family gatherings, sports, events, traveling – and lives.
According to Pew Research Center, about 39% of Americans are skeptical of getting the COVID-19 vaccine, and this campaign was created to specifically target that percentage of our population with hesitations, especially within the BIPOC and Latinx/Hispanic communities, which have been disproportionately affected by the devastating virus.
“While most messaging in the market focuses on motivating people to vaccinate by showing what getting back to ‘normal’ life would look like, we centered our narrative around building trust and confidence in the vaccine. Made to Save is a literal articulation of what the vaccine was created to do – save lives – without any political affiliation, financial interest or bias,” said Ambika Pai, Chief Strategy Officer at Mekanism.
Good, important work.