Lincoln Motor Company creates a public art installation in NYC.


By Egotist / /

The Nautilus is a public art installation from Lincoln and Atlantic Re:think, created by the renowned New York City-based design studio SOFTlab. As part of the campaign for the 2019 Lincoln Nautilus SUV, it puts control into the hands of the people who engage with it. To activate The Nautilus, people grasp the center of one of its interactive poles. They are equipped with sensors that respond to the qualities of a person’s touch.

This is pretty cool to watch it in action. Check it out.


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