By thesanfranciscoegotist / /
Alaska Airlines is launching a new, Boomer-driven campaign encouraging vaccinated flyers to plan their 2021 Spring and Summer travel and get back out there. Created by Mekanism, the “Boomers are Back” campaign kicks off with a social media Hype House celebration taking TikTok to the next vaccinated level. Boomers are now able to take flights and reconnect with friends and family, without being ‘bored in the house’ with TikTok dancers.
If you’ll admit you’re a Boomer and think you can Rock the House, you can share a video telling Alaska Airlines why you should be invited, and tag it #AKBoomerHouse and @alaskaair. 6-8 Boomers with the most creative entries, best dance moves and most enviable style will be selected to hang at the AK Boomer House in California later this year.
The campaign will run on online and social platforms through May 30.