Mekanism and Alaska Airlines Reiterate Safety Message in this Year’s Big Game


By thesanfranciscoegotist / /

Ahead of this weekend’s Big Game, Alaska Airlines is debuting their first activation of any kind in 25 years. Following the success of their hit “Safety Dance” campaign in late 2020 by creative agency Mekanism, Alaska Airlines is launching a fare sale and an #AlaskaSafetyDance sweepstakes during Sunday’s game.

“Safety is our top priority, always, and we wanted to bring that message to advertising’s biggest stage. Our employees continue to set the ultimate example of how to do the right, safe thing, and also have a little fun,” said Natalie Bowman, Managing Director, Marketing & Advertising, Alaska Airlines.

Alaska will give away 10 pairs of round trip tickets to any destination the airline flies starting today through Saturday 2/13. Folks can enter for a chance to win by posting themselves doing the Safety Dance with #AlaskaSafetyDance on TikTok, Instagram and Facebook.

“This game when people across the country come together with a singular focus on entertainment. There’s no better time to shine a spotlight on safety and masking up in style,” said Laura Wimer, Executive Creative Director, Mekanism.


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