Mekanism created the ultimate “familiar first date” for Jose Cuervo.


By thesanfranciscoegotist / /

Mekanism and  Jose Cuervo are out with a new campaign – “Date More Human” which pokes fun at online dating. You know the drill: half the time you’re not even sure a profile isn’t a bot trying to scam you; the other half of the time you’re awkwardly trying to get to know someone over Zoom.

So Mekanism used AI technology to show how two actual chatbots on a “date” would sound.

The team fed survey responses from daters around the world, along with frequently used dating app cliches, into multiple AI chatbot algorithms to generate hundreds of first date conversations as the bots responded to each other. From these hundreds of dialogue strings, the team cut down a final, representative conversation between them. Not surprisingly, their algorithm-driven conversation sounded all too predictably familiar.

The takeaway? “You’re not a bot. Don’t date like one.”


Campaign Credits

Brand Team: Jose Cuervo 

Chief Marketing Office: Lander Otegui 

Group Brand Director: Felix Palau 

Group Communications Director: Jennifer Webb 

Brand Director: Alexander Conison 

Senior Public Relations Manager: Amy Jackson 

Senior Media Manager: Liam Herlihy


Creative Agency: Mekanism

Executive Creative Director: David Horowitz 

Sr. Copywriter: Sharath Verghese

Sr. Art Director: Brad Kranjec

Director of Production and Business Affairs: Kati Haberstock 

Executive Producer: Felix Messina 

Senior Business Affairs Manager: Kourtney Luster 


Managing Director: Tor Edwards 

Group Brand Director: Jonica Reed 

Brand Director: Brad Ure 


Chief Strategy Officer, East: Ambika Pai 

Strategy Director: Asher Stamell 

Communications Strategy Director: Rachelle Avila  

Project Director: Sean Gilleylen 


Media Agency: Arena Media 

PR Agency: Golin 

Social Media Agency: Within

Live-Action Production: 1stAveMachine

AI Technology: Espada & Santa Cruz Studio

Robots: Engineered Arts

Editorial: Final Cut London

Color & Post: Ark London

Music, Sound Design & Mix: Barking Owl


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