Mekanism’s new work for Cricket Wireless


By thesanfranciscoegotist / /

Cell phone carrier Cricket Wireless is helping customers kick off the new year with some new connections in their latest campaign by creative agency Mekanism. So long to the notion of ‘no new friends’ in 2021. 

The campaign titled “Anyone Can Be A Friend” takes inspiration from the increased need for connection and support from friends and family, while showcasing Cricket’s Refer a Friend program.

“This project was a great opportunity to bring to life Cricket’s commitment to help people save money and smile more. That’s why, to begin 2021 in an uplifting way, we “recruited” the world’s friendliest animal to remind us we have many, many friends around us who can help us put a little extra money in our pockets. In the end, it’s a win-win situation. More friends and more savings!” said Pepe Funegra, Creative Director, Mekanism.

The campaign will run on social media throughout 2021. 

Brand Team: Cricket Wireless

CMO: Tiffany Baehman 

Social Media Director: Chris Pamm 

Social Media Manager: Elizabeth Bodero 

Senior Marketing Manager: Kim Dickie 


Creative Agency: Mekanism

Co-Founder & CEO: Jason Harris 

Executive Creative Director: David Horowitz 

Creative Director: Pepe Funegra 

Sr. Art Director: Alex Lo Grasso 

Sr. Copywriter: Dave Busch / Earl Lee 

Managing Director: Tor Edwards 

Brand Director: Allison Amato 

Brand Manager: Barbara Bell 


Group Strategy Director: Josh Druding 

Producer: Molly Raskin

Production and Animation Partner: Jereon Zijlstra, 5am studios

Editor: Andreas Aristedes 

Original Music: Eric Lowery / Portia LaMotte  


Chief Social Officer: Brendan Gahan 

Associate Social Strategy Director: Taylor Chrien 

Social Strategist: Nick Ambolino 

Social Media Manager: Rob White 

Project Manager: Leah McGlone


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