By thesanfranciscoegotist / /
Cell phone carrier Cricket Wireless is helping customers kick off the new year with some new connections in their latest campaign by creative agency Mekanism. So long to the notion of ‘no new friends’ in 2021.
The campaign titled “Anyone Can Be A Friend” takes inspiration from the increased need for connection and support from friends and family, while showcasing Cricket’s Refer a Friend program.
“This project was a great opportunity to bring to life Cricket’s commitment to help people save money and smile more. That’s why, to begin 2021 in an uplifting way, we “recruited” the world’s friendliest animal to remind us we have many, many friends around us who can help us put a little extra money in our pockets. In the end, it’s a win-win situation. More friends and more savings!” said Pepe Funegra, Creative Director, Mekanism.
The campaign will run on social media throughout 2021.
Brand Team: Cricket Wireless
CMO: Tiffany Baehman
Social Media Director: Chris Pamm
Social Media Manager: Elizabeth Bodero
Senior Marketing Manager: Kim Dickie
Creative Agency: Mekanism
Co-Founder & CEO: Jason Harris
Executive Creative Director: David Horowitz
Creative Director: Pepe Funegra
Sr. Art Director: Alex Lo Grasso
Sr. Copywriter: Dave Busch / Earl Lee
Managing Director: Tor Edwards
Brand Director: Allison Amato
Brand Manager: Barbara Bell
Group Strategy Director: Josh Druding
Producer: Molly Raskin
Production and Animation Partner: Jereon Zijlstra, 5am studios
Editor: Andreas Aristedes
Original Music: Eric Lowery / Portia LaMotte
Chief Social Officer: Brendan Gahan
Associate Social Strategy Director: Taylor Chrien
Social Strategist: Nick Ambolino
Social Media Manager: Rob White
Project Manager: Leah McGlone