By thesanfranciscoegotist / /
To celebrate the Mill Valley Film Festival’s 44th year of showcasing independent and world cinema, fellow Marin County agency Butler, Shine, Stern & Partners (BSSP) has created a new campaign centered on inclusivity, celebrating how great films have the power to unite us.
In the run up to the October event, MVFF tapped BSSP to work on the festival identity, posters, and social media extensions which have started to launch across the company’s owned channels and go up locally. MVFF charged the team with coming up with a campaign idea that put inclusivity at the center of the experience, helping broaden their audience beyond Marin County and the Bay area.
The inspiration behind this year’s campaign originated from the bigger thought that, be it joy, sadness, surprise, fear or anger, good films make us feel something. “We all have the capacity to feel and share unifying experiences through the big screen,” said Kelly Bernard, Art Director at BSSP and one of the lead designers on this project. “MVFF has always been about inclusivity, and these designs not only express emotions vividly through the relationship between color and shape, but through the mix of contemporary elements with simplicity that is true to the constructivist period.”
This is the sixth year the agency and festival have teamed up in an official capacity. In years’ past, BSSP has created noteworthy campaigns, including the festival identity and one sheet poster, and trailers that play during the event, like “The Spoiler Alert” campaign from a few years back.
“MVFF is an impressive organization – it’s always been known as a ‘filmmakers’ festival” by celebrating the best in American independent and world cinema alongside high profile and prestigious award contenders. And the best part is that it’s right here in our backyard,” said John Butler, Creative Chairman of BSSP.