By Egotist / /
Just in time for Easter, Storymachine is shaking up the ranks of agency mascots. In the stunning reversal of canine tradition, Storymachine has appointed a rabbit as their top agency critter.
The agency mascot position, previously held by Chaplin, some sort of Jack Russel mix, will be transitioned immediately. Chaplin’s last day is effective April 19th. Agency CEO, Rob Bagot says “We have full confidence that Belle will shine in this role. We know this is a stunning break from canine, and mostly masculine canine, tradition. But we believe in this rodent.”
For those who are familiar with Chaplin, his story is all too familiar in the agency ranks. Arriving on the scene full of piss and vinegar, he ultimately became complacent. Dozing by the water cooler, he no longer jumped to attention when visitors arrived. Worse, he recently took on a holier-than-thou attitude when proffered snacks and foodstuffs that previously sent him into paroxysms of canine ecstasy. This said, Chaplin was ultimately undone in by the arrival of Belle — a Belgian Lop rabbit. Belle immediately fit the agency culture. She was hard-working, had an international outlook, and actually performed guard duty unlike the privileged Chaplin. Her ferocity was unveiled when Belle’s three-inch incisors torn into the calf of a late-night intruder. The hapless felon never saw or heard the stealthy rodent; simply exiting post-haste upon the presence of a searing pain in his lower extremity.
In some ways, Chaplin was a casualty of our times. With every modern agency and tech company boasting an employee canine, Chaplin, for all his canine instincts, probably should have seen the ax coming. He ultimately became the living personification of that most dreaded advertising construct – a cliché. Chaplin’s demise seems to put an exclamation point on what company dogs have become — hackneyed idols of misdirected corporate exuberance at the highest level.
Chaplin could not be reached for comment, but is said to be pursuing other opportunities. “Yeah, good luck with that,” said Bagot, breaking typical agency decorum for firings and layoffs, “And Happy Easter.”