By Egotist / /
San Francisco branding firm Noise 13 is stepping up with a new COVID campaign. “It Takes Heart” thanks San Francisco’s public hospital frontline workers who’ve risked their lives to care for the community during COVID.
Noise 13 conceived the It Takes Heart concept, logo, poster art and more — starting with a call to the community to “show your heart” in their own creative way to the hospital workers at Zuckerberg San Francisco General Hospital. Homemade hearts posted on windows and doors, chalked on sidewalks, and murals on boarded up storefronts culminated in Noise 13’s design of a 200-foot-long fence of gratitude outside of the hospital’s staff entrance. The fence displayed the countless notes and photos of thanks from the community.