Sutter Health and barrettSF Find Reason to Celebrate Life During the Pandemic
By thesanfranciscoegotist / /
barrettSF has created a new advertising campaign for Northern California health care provider Sutter Health that aims to extend a message of hope at a time when optimism is greatly needed.
“We’re several months into COVID, and people still need reassurance that it’s okay to go see the doctor,” said Brad Kayal, associate creative director at barrettSF. “‘Babies’ uses a simple and very hopeful maternity story to remind everyone that life is still happening, and Sutter Health is very much here – for all of us.”
The video, and other work depicting the open access to healthcare services, are running across paid and owned social media, newsprint, local radio, and podcasts across Northern California.
CREDITS
Agency: barrettSF
ECD: Jamie Barrett
Creative Director: Aryan Aminzadeh
Associate Creative Director: Brad Kayal
Copywriter: Christian Zerbel
Copywriter: Claudia Solis
Head of Production: Conor Duignan
Senior Broadcast Producer: Charlotte Dugoni
Managing Director: Patrick Kelly
Director of Brand Strategy: Jillian Davis
Brand Strategist: Shelby Williamson
Head of People: Molly Warner
Group Account Director: Robert Woods
Account Supervisor: Lyndsey Dorian
Asst. Account Manager: Ali Nimmo
Editorial: Cut and Run
Executive Producer: Deanne Mehling
Editor: Pete Koob
Editor: Stefan Manz
Producer: Caylee Banz
Finishing: Jogger
Lead Flame Artists: Brenden Crockett
VFX Producer: Caylee Banz
Color House: Company 3
Colorist: Sean Coleman
Audio Mix: Msquared
Sound Engineers: Mark Pitchford
Music: Citizen
Composers: Nico Barry, Tomas Jacobi, Theo de Gunzburg
Music Producer: Hallie Bonnar
Music: Citizen
Composers: Nico Barry, Tomas Jacobi, Theo de Gunzburg
Music Producer: Hallie Bonnar
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