Traction, which has morphed from a standard agency model to a marketing accelerator for in-house teams, has been selected by LinkedIn to support its LinkedIn Marketing Solutions (LMS) line of business. They’ll work as an extension of LinkedIn’s in-house teams.

 

“It’s no secret that the agency model was broken—so we listened to clients, leaned into what was working, cut out everything that wasn’t, and completely reimagined what an agency should be. It’s a work in progress, but our model is not burdened with bureaucracy, so we can adapt quickly,” said Adam Kleinberg, CEO of Traction.

Congrats on the win.