VB&P launches Fellow, an app to help ad women in their careers


By thesanfranciscoegotist / /

This is pretty awesome, and long overdue: Venables Bell & Partners has announced the launch of Fellow, an app-based professional community for women in advertising. Initially imagined by Senior Art Director Aisha Hakim and former VB&P colleague Christoph von Ruexleben, Fellow arms the next generation of female leadership with the hard-earned knowledge and support of their peers by helping make connections with women across the industry. VB&P fully funded and backed the development of Fellow, and together they are now partnering with The 3% Movement to launch the mentorship platform at this year’s 3% Conference.

“We believe that the diversity challenges we all face are best solved by women supporting other women across the industry, and agencies coming together to create real solutions,” said VB&P Partner and COO Kate Jeffers. “We see Fellow as an important tool in giving women access to mentorship opportunities beyond their own agency’s walls in an effort to unleash everyone’s full potential. We’re honored to partner in this launch with The 3% Movement — an organization that has boldly challenged the status quo and championed the advancement of women in advertising for years. We look forward to all that lies ahead together.”

Fellow community members will be paired together based on experience levels, location, topics of interest, and expertise. Topics include career development; salary negotiation; leadership; work-life balance; diversity/inclusion; workplace politics; networking; performance reviews; maternity leave; mental health; and side hustle. 

“The opportunity to connect with mentors from diverse backgrounds and experiences can be invaluable to advancing the careers of women in our industry,” says Kat Gordon, Founder of The 3% Movement. “Fellow will enhance users’ networks, provide connections, and access beyond traditional mentor/mentee relationships.”


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