By thesanfranciscoegotist / /
A PUBLIC SERVICE ANNOUNCEMENT: It’s almost Valentine’s Day. You’re welcome.
Luckily, Butler, Shine, Stern & Partners (BSSP) and noosa yoghurt are on it. They’re partnering with Matty Benedetto of Unnecessary Inventions to create a new collection of inventions that will offer fans seven ways to boost their love of noosa. If you’re not in the know, Matty’s behind the Pizza Fanny Pack, the Flippin Mittens and the sold out Vote From Home booth.
BSSP and noosa dropped this teaser on Friday. Starting today, fans will have the chance to enter to win their very own “Yoguzzi” gadget, along with other fun swag and a tub of limited-edition Passion Fruit noosa. Look for creative across noosa’s social channels and Unnecessary Invention’s IG, FB, YouTube and TikTok accounts.
“Noosa has always had a devoted fan following. We thought it only appropriate during Valentine’s week to share some ways our current fans (and new ones) could love noosa even more. And partnering with the creative, joyful spirit of Unnecessary Inventions was a match made in creamy dreamy yoghurt heaven. Yes, at noosa we take making the very tastiest yoghurt seriously, but that doesn’t mean we don’t want to give the whole world something to smile about,” said Nicole Michels McDonagh, Group Creative Director, BSSP.
Priscilla Tuan – SVP of Marketing
Clint Mickel – Marketing Director
Jian Wu – Brand Manager
Dustin Humphreys – Associate Brand Manager
Nicole Michels McDonagh – Group Creative Director
Sarah Johnson – Art Director
Forrest Quinn – Copywriter
Jake Bayham – Strategy Director
Daniella Aviel – Associate Director of Comms Planning
James Sablan – Senior Art and Print Producer
Tricia Krasneski – Senior Business Affairs Manager
Fearghal O’Dea – Executive Producer
Lauren Chatman – Integrated Producer
Maura Mattoon – Account Director
Chelsie Earl – Account Supervisor