VDay Campaign from BSSP/noosa Taps Tik Tok Star Behind “Unnecessary Inventions”


By thesanfranciscoegotist / /

A PUBLIC SERVICE ANNOUNCEMENT: It’s almost Valentine’s Day. You’re welcome.

Luckily, Butler, Shine, Stern & Partners (​BSSP​) and noosa yoghurt are on it. They’re partnering with Matty Benedetto of​ ​Unnecessary Inventions​ to create a new collection of inventions that will offer fans seven ways to boost their love of noosa. If you’re not in the know, Matty’s behind the​ ​Pizza Fanny Pack, the Flippin Mittens​ and​ ​the sold out Vote From Home booth​.

BSSP​ and noosa dropped this teaser on Friday. Starting today, fans will have the chance to enter to win their very own “Yoguzzi” gadget, along with other fun swag and a tub of limited-edition Passion Fruit noosa. Look for creative across noosa’s social channels and Unnecessary Invention’s IG, FB, YouTube and TikTok accounts. 

“Noosa has always had a devoted fan following. We thought it only appropriate during Valentine’s week to share some ways our current fans (and new ones) could love noosa even more. And partnering with the creative, joyful spirit of Unnecessary Inventions was a match made in creamy dreamy yoghurt heaven. Yes, at noosa we take making the very tastiest yoghurt seriously, but that doesn’t mean we don’t want to give the whole world something to smile about,” said Nicole Michels McDonagh, Group Creative Director, BSSP.

Team Credits


Priscilla Tuan – SVP of Marketing

Clint Mickel – Marketing Director

Jian Wu – Brand Manager

Dustin Humphreys – Associate Brand Manager



Nicole Michels McDonagh – Group Creative Director

Sarah Johnson – Art Director

Forrest Quinn – Copywriter

Jake Bayham – Strategy Director

Daniella Aviel – Associate Director of Comms Planning

James Sablan – Senior Art and Print Producer

Tricia Krasneski – Senior Business Affairs Manager

Fearghal O’Dea – Executive Producer

Lauren Chatman – Integrated Producer

Maura Mattoon – Account Director

Chelsie Earl – Account Supervisor


Leave a Reply

Your email address will not be published. Required fields are marked *