VSA Partners Leads AMRI Brand Transformation to Curia


By thesanfranciscoegotist / /

VSA Partners is out with their new work transforming AMRI, a leading contract drug manufacturing organization, into Curia. The rebranding effort began rolling out last month. VSA handled strategy, design, naming, messaging, brand identity, a website overhaul, environmental branding, sales enablement, social media and advertising.

“Given the importance and emerging challenges of scaling drug discovery and manufacturing today, this was an exciting project for everyone at VSA,” said Joe Nio, head of strategy and analytics for VSA. “We tapped our Promise to Performance™ methodology to discover unmet needs where the industry wasn’t serving customers fully and helped identify unique segments within Curia’s target audience. The results, we believe, position Curia well for today’s fast-changing and demanding pharmaceutical landscape.”


Agency: VSA Partners, Chicago, New York, San Francisco

Joe Nio, Associate Partner, Strategy Director

Chandni Shah, Strategy Director, Media

Ryan Monroe, Strategy Director, Data Analytics

Linda Vo, Strategist, Media & Analytics

Thom Wolfe, Associate Partner, Creative Director

Sarah Trent, Associate Creative Director

Cameron Leberecht, Associate Creative Director

Andy Blankenburg, Partner, Writing

Tarek El-Mofty, Associate Partner, Creative Services Director

Bryan Haney, Associate Director, Motion Producer

Thomas Horne, Motion Editor, Director

Melanie Trombley, Art Producer

Nick Lo Bue, Associate Partner, Digital

Jehan Cowan, Creative Director, Digital

Alberto Cristancho, Director, Development

Bill Maday, Creative Director, Writing

Mike Walsh, Associate Partner, Client Engagement

Susan Pfiefer, Associate Partner, Project Management

Sarah Kuhl, Senior Project Manager

Kate Barr, Project Manager


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