VSA Partners Leads AMRI Brand Transformation to Curia
By thesanfranciscoegotist / /
VSA Partners is out with their new work transforming AMRI, a leading contract drug manufacturing organization, into Curia. The rebranding effort began rolling out last month. VSA handled strategy, design, naming, messaging, brand identity, a website overhaul, environmental branding, sales enablement, social media and advertising.
“Given the importance and emerging challenges of scaling drug discovery and manufacturing today, this was an exciting project for everyone at VSA,” said Joe Nio, head of strategy and analytics for VSA. “We tapped our Promise to Performance™ methodology to discover unmet needs where the industry wasn’t serving customers fully and helped identify unique segments within Curia’s target audience. The results, we believe, position Curia well for today’s fast-changing and demanding pharmaceutical landscape.”
CREDITS:
Agency: VSA Partners, Chicago, New York, San Francisco
Joe Nio, Associate Partner, Strategy Director
Chandni Shah, Strategy Director, Media
Ryan Monroe, Strategy Director, Data Analytics
Linda Vo, Strategist, Media & Analytics
Thom Wolfe, Associate Partner, Creative Director
Sarah Trent, Associate Creative Director
Cameron Leberecht, Associate Creative Director
Andy Blankenburg, Partner, Writing
Tarek El-Mofty, Associate Partner, Creative Services Director
Bryan Haney, Associate Director, Motion Producer
Thomas Horne, Motion Editor, Director
Melanie Trombley, Art Producer
Nick Lo Bue, Associate Partner, Digital
Jehan Cowan, Creative Director, Digital
Alberto Cristancho, Director, Development
Bill Maday, Creative Director, Writing
Mike Walsh, Associate Partner, Client Engagement
Susan Pfiefer, Associate Partner, Project Management
Sarah Kuhl, Senior Project Manager
Kate Barr, Project Manager
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