VSA Partners Serves Up Rare NZ Honey As the Antidote for Ordinary

 

By thesanfranciscoegotist / /

VSA Partners is out with their first integrated global campaign for Mānuka Health New Zealand, which serves to raise awareness for the many natural benefits of its rare Mānuka honey line.

Launching this month, the brand looks to educate consumers on the complex differences and natural potency of Mānuka honey.

“This isn’t just any honey, so we wanted the creative to have a look and tone that reflects how great this product makes you feel,” said Evan Thompson, Creative Director, Writer, VSA Partners, based in Chicago. “The bright colors, layering and bold type all help to give Mānuka Health NZ an ownable point of view in the crowded health and wellness space.”

The campaign is the first global work for the brand by VSA Partners since the agency won the account in January.  Additional strategic design and communications initiatives are in the works for roll out later this year.

 

CREDITS:

Agency: VSA Partners, Chicago, New York, San Francisco

John Sheehan, Partner, Client Engagement

Kim George, Senior Project Manager

Joe Nio, Associate Partner, Strategy Director

Marisa Rondinelli, Associate Strategy Director

Chandni Shah, Strategy Director, Media

Linda Vo, Strategist, Media & Analytics

Josh Witherspoon, Associate Partner, Creative Director

Chrystine Witherspoon, Associate Partner, Creative Director

Evan Thompson, Creative Director, Writer

Gustavo Delgado, Designer

Tarek El-Mofty, Associate Partner, Creative Services Director

Thomas Horne, Motion Editor, Director

Melanie Trombley, Art Producer

 

Production: The Voorhes, Motion Photographers, Austin

Adam Voorhes, director, photographer

Robin Finlay, Stylist

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