By Egotist / /
Given that 2020 has fully jumped the shark, we love getting good news like this: YML (nee Y Media Labs), is having their best year ever —in the midst of the COVID-19 pandemic—and expanding their global staff with 75 new hires, 35 positions still open and an expected total staff count of 400 by year end.
They’ve also brought on industry talents, as Rajeev Bhanot comes onboard in the new role of Head of Product, directly from The Walt Disney Company in New York, where he was Senior Director of Growth & Product Management for Disney+. Additionally, Erica Sayers joins as Director of Client Engagement, coming from Huge Southeast, where she was Group Engagement Director on United Nations Women, U.S. Department of State, Capital One, Under Armour, Dell, and Dun & Bradstreet, among others.
“The pandemic massively accelerated the need and speed for every brand to digitally reset,” stated Ashish Toshniwal, CEO & co-founder, YML. “Our culture is now at an inflection point where the digital product business is booming and Rajeev, with his creator vision, will add critical product strategy expertise to YML’s leadership team, while bringing a lot of the start-up growth culture from Spotify and Disney+. Rajeev shares the same “builder” spirit core to YML’s DNA.” Bhanot reports directly to Toshniwal and will be based in YML’s Silicon Valley, (Redwood City, CA), headquarters office upon reopening.
“Erica is a rare find,” shared Marcela Lay, VP Client Strategy and Head of YML Atlanta. “Seven years ago she reached out to me for coffee searching for career mentorship. We didn’t know each other, but I admired she was looking for ways to grow. I love Erica’s strategic mindset, her passion for team collaboration, and her focus on delivering impact to clients under a customer-centric approach.” Sayers reports directly to Lay and will be working remotely from Washington D.C.
Congrats on the hires and success.