By thesanfranciscoegotist / /
To prepare for the launch of their new campaign, “Love Notes,” Zola gathered a collection of hand-written love notes from people of all walks of life who wanted to express their love to someone. Zola then snail-mailed them directly to the unsuspecting recipients.
Select notes were then repurposed into billboards, kiosks and bus shelters and placed strategically throughout San Francisco around the Pride Parade route. They also used love notes from real couples in San Francisco in social content on Instagram and Facebook.