ZOLA AND NOBLE PEOPLE PAY HOMAGE TO THE LOVE LETTER IN NEW CAMPAIGN FOR PRIDE

 

By thesanfranciscoegotist / /

All-things wedding company, Zola, in partnership with independent media agency, Noble People, was on a mission to spread love the old fashioned way – and they kicked it off just in time for Pride.

To prepare for the launch of their new campaign, “Love Notes,” Zola gathered a collection of hand-written love notes from people of all walks of life who wanted to express their love to someone. Zola then snail-mailed them directly to the unsuspecting recipients. 

Select notes were then repurposed into billboards, kiosks and bus shelters and placed strategically throughout San Francisco around the Pride Parade route. They also used love notes from real couples in San Francisco in social content on Instagram and Facebook.

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