With 16 years of internet experience and 30+ years of business experience, I am an executive with a traditional discipline and foundation combined with comprehensive and deep digital knowledge. As both a consultant and employee I have worked for scores of startups, as well as Fortune 100 companies. I was a co-founder (Cybereps) and founder (Online Media Partners) of two early successful internet advertising startups, both of which were acquired, and have worked for many others, some successful, some not. I was early in the internet (1994) and early in many emerging technologies including banners, satellite broadband, out-of-home internet, SEO, SEM, video and SMM.
In traditional business I learned the disciplines of marketing, sales, business development and management. That knowledge served me well when I jumped into the internet and worked at both the strategic and task levels to simply make things successful. It is often said of those of us who were early commercial internet pioneers, that we made it up as we went along. There is truth to that, but we did so not by pulling it out of thin air, but for the most part, by combining our vision and entrepreneurship with a solid understanding of people, organizations, business process and revenue generation.
My strengths are leadership, organization, strategic vision, mentoring, written and verbal communication, persuasion, overcoming challenges of all sorts, risk assessment, data analysis and guessing right most of the time. These enabled me to successfully build cross-functional teams as well as revenue with clients such as Microsoft, Restoration Hardware, Sephora, Intuit, Symantec, Apple, AOL, Charles Schwab, Honda, EDS and others.
My extensive SEM experience began as a consultant at search pioneer GoTo.com which later became Overture. I managed west coast sales for Fathom Online, moved to iCrossing as Managing Director, created the SEM division at Aptimus (Apolllo) as SVP Media Services and was GM at premier SEM/SEO/SMM agency Reprise Media (IPG).
For the past 15 years I have been internet media focused as a founder, employee or consultant on both the client and agency side.
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