Come hear the tale of the eccentric San Francisco ad rebel who introduced interactive, PR stunts, and social media — way back in the 1960s.
His name is Howard Luck Gossage and he used his big ideas to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine’s patron saint, Marshall McLuhan.
The talk will be presented by Steve Harrison, author of the sublime Gossage biography “Changing the World is the Only Fit Work for a Grown Man.” Ad legend in his own right, when Steve retired from agency life in 2007 he had won more Cannes Lions Awards than any other creative director in his discipline.
So if you’re not too busy on Thursday or you’re just thirsty, come stop in at Heat.
We think you’ll dig it.
* This is a parody of one of HLG’s most famous ads. As he once said, “Imitation is the sincerest form of larceny.”
** RSVP on this Facebook page. Or don’t. We wouldn’t want you to do anything you’re uncomfortable with.
*** Most likely Corona Light or Anchor Steam or whatever else is on sale that week.