THE PEACE POINTER CREATES A MOMENT OF SECOND THOUGHT ON INTERNATIONAL DAY OF PEACE

by thesanfranciscoegotist / September 21, 2018 / Two Norwegian advertising creatives, John E. Njoki and Kim Follesøy-Thuen, have made a nonprofit campaign for today's International Day of Peace. The Campaign focuses on preventing online hatred. Over 25% of adolescents and teens have been bullied repeatedly on the internet because of their gender, race or sexual orientation. And with a soaring increase in hate, sexism and racism from online com[Read More]
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Kia Teams with Red Bull in latest from David&Goliath

by thesanfranciscoegotist / September 21, 2018 / To launch its most sophisticated compact car ever, the all-new 2019 Forte, Kia partnered with Red Bull to build a custom, not-for-sale drift car Forte, then hired professional driver and 24-year-old racing phenom Collete Davis to drive…the production model. CREDITS Agency: David&Goliath, LA Founder & Chairman: David Angelo President: Yumi Prentice Chief Creative Officer: Bo[Read More]
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Credit Karma Ups Your Odds with Quirky New Campaign from Funworks

by Egotist / September 20, 2018 / Your odds of getting approved for a credit card may be better than some other, less happy outcomes. That's the premise behind Funworks' new campaign for Credit Karma called “Know Your Odds.” “When we conceptualized the campaign, we realized that there are all of these negative emotions that come with credit cards – not necessarily with spending, but with approvals,” explains Funworks CC[Read More]
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Meanness is on the Rise: New Campaign Pushes Back

by Egotist / September 20, 2018 / In an effort to combat both online and offline bullying, the Ad Council has released Because of You, a new Bullying Prevention message aimed at heightening self-awareness and reflection among teens. The new work encourages teens to consider the impact of their actions, in a culture where meanness is normalized, to create a more empathetic, inclusive culture. The campaign is timed around two cruci[Read More]
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Nike women take center stage with a rallying cry

by thesanfranciscoegotist / September 18, 2018 / [Read More]
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Pillsbury makes us hungry

by thesanfranciscoegotist / September 18, 2018 / Pillsbury didn't do some wacky, Skittles-type spots. They didn't trot out the Doughboy. And they didn't overdo the commercials with copy points about how tasty and fluffy and easy their products are. Just some nice copy, well-produced visuals and plenty to make us hungry. [Read More]
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PokerStars know when your bros are bluffing

by thesanfranciscoegotist / September 14, 2018 / Parisian agency Romance is unveiling its latest spot for the PokerStars, “Bros”. The international campaign will roll out in 11 countries, including France, the UK and the US. "Lots of creative territories have already been explored in the market for online poker, and it’s a tremendous opportunity to be in a position to renew the genre, especially with such a brand as powerful as PokerStars[Read More]
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Personify Brings High-Impact Branding to New California Fitness Concept

by Egotist / September 14, 2018 / Bay Area-based branding agency Personify helped new California fitness concept Alkalign Studios launch their branding. The identity system includes the logomark, signage, digital experience and products/packaging. [Read More]
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