Sutter Health showcases its healthcare workers as the stars of Barrett’s “Never-Ending Ad Campaign” 

by thelaegotist / October 5, 2022 /

It’s been a challenging time in healthcare. So when Sutter Health and its ad agency, Barrett, began planning its fall 2022 advertising campaign, they decided to highlight the system’s high-quality personal care and salute the hardworking employees and physicians who provide that care. And who better to share their commitment and pride than the doctors, nurses, and other [Read More]

MATCH GROUP’S BLK TEAMS UP WITH RAPPERS TRINA AND SAUCY SANTANA FOR NEW SINGLE “NO VOTING NO VUCKING”

by thelaegotist / October 4, 2022 /

Barrett Promotes Woods, Kayal and Dugoni to Associate Partners 

by thelaegotist / September 6, 2022 /

Ad Agency Bray & Co Calls on Mark Zuckerberg and the Ad Industry to Make Changes for Youth Mental Health

by thelaegotist / August 31, 2022 /

Advertising agency Bray & Co. has launched a campaign called Dear Mark, a grassroots initiative asking the public and the advertising industry to help pressure Mark Zuckerberg to label filtered photos across Instagram and Facebook with #filteredimage to control the negative effects of social media on youth mental health.  

Elements of the campaign incl[Read More]

Barrett’s “Magic Box” Campaign Showcases eBay’s Refurbished Line of Goods

by thelaegotist / August 19, 2022 /

Full-service advertising agency Barrett has created “Magic Box,” a digital advertising campaign to promote products sold under eBay’s Refurbished banner. 

In the three 15-second videos, shoppers reach into a magic box and pull out an unimaginable number of products—even some items that are too big to fit into the bottomless bo[Read More]

Amie Chan Named Partner/Head of Strategy at Barrett

by thelaegotist / August 9, 2022 /

Full-service advertising agency Barrett has hired Amie Chan as its Head of Strategy, Founder & ECD Jamie Barrett announced. Chan is also an agency partner.

Amie will lead the integrated insights and strategic planning group at Barrett to uncover fresh and innovative insights/business opportunities, inspire great creative across all accounts, and help to drive much of the agency’s new business.

[Read More]

Barrett Hires Melissa Macarian and Julie Blakley as Creative Directors

by thelaegotist / July 13, 2022 /

Barrett has brought on two new award-winning creative leaders, Melissa Macarian and Julie Blakley, Founder and ECD Jamie Barrett announced today. 

Macarian is joining the shop as creative director/art director. Her responsibilities will include overseeing the Activision and Chime accounts and new business.

Macarian comes to Barrett from Camp+King, where as creative director she brought creative campaigns to life for global clients inclu[Read More]