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  • Mekanism just dropped its latest animated spot for OK Cupid

    by thesanfranciscoegotist / January 22, 2021 /

    Nice animation style. We dig the look of this new spot from Mekanism.

    [Read More]

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  • Mekanism’s new work for Cricket Wireless

    by thesanfranciscoegotist / January 19, 2021 /

    Cell phone carrier Cricket Wireless is helping customers kick off the new year with some new connections in their latest campaign by creative agency Mekanism. So long to the notion of ‘no new friends’ in 2021. 

    The campaign titled “Anyone Can Be A Friend” takes inspiration from the increased need for connection and support from friends and family, while showcasing Cricket's Refer a Friend program.

    "This project was a g[Read More]

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  • In Memory of August de los Reyes: Chapter President 2018-2020

    by thesanfranciscoegotist / January 19, 2021 /

    August de los Reyes, inclusive design pioneer and AIGA San Francisco chapter president, passed away December 21st due to Covid complications.

    August was a was a champion for design that is meaningful, inclusive and humane and he demonstrated his beliefs in his day to day professional and personal life.

    His career spanned 25 years with roles as Head of Software Design at Microsoft for Xbox, Head of Design at Pinterest, Director of User Experience at Google and most recently Chi[Read More]

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  • Duncan Channon brings us some new InnovAsian Occasions

    by thesanfranciscoegotist / January 15, 2021 /

    Some Friday creative news: there's new InnovAsian Occasion creative out by Duncan Channon. The TV spots are more executions in the ‘That’s an InnovAsian Occasion’ campaign first launched in February 2019. Duncan Channon tells us InnovAsian has seen sales lift 52 percent and grown its market share 2.6 percent, so these spots are getting results in addition to laughs.

    [Read More]

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  • Duncan Channon lets smokers know it’s ok to fail.

    by thesanfranciscoegotist / January 11, 2021 /

    With COVID-19 causing record numbers of people to attempt to quit smoking or vaping, the California Department of Public Health’s CA Tobacco Control Program is launching a new campaign that normalizes the reality that failing is part of the quitting journey, and encourages people to get help.

    Created by [Read More]

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  • ConvertKit and Mekanism want you to “Find Your Audience Faster.”

    by thesanfranciscoegotist / December 11, 2020 /

    Email marketing startup ConvertKit and creative agency Mekanism have launched a new campaign, titled “Find Your Audience Faster.” The two spots, produced in partnership with the Wade Brothers, feature real independent artists from Kansas City, Calvin Arsenia (musician)[Read More]

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  • HUb drops new animated spots for Stanford Children’s Health

    by thesanfranciscoegotist / December 7, 2020 /

    HUb Strategy & Communication is debuting new creative for long-standing client, Stanford Children's Health. Two new animated videos will be released throughout the Bay Area to promote awareness of Stanford Children’s Health virtual and in-person physician office visits.

    Hub worked to reassure parents that whether it be from their home or in an office, their child can always receive care from Stanford Children’s Health. The campaign’s spots will be seen across the Bay Area, r[Read More]

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  • Odysseus Arms creates a 6-hour Thanksgiving video to help set a socially-distant T-day mood.

    by thesanfranciscoegotist / November 25, 2020 /

    Just in time for Thanksgiving, Odysseus Arms and wine client Lost Eden (from the country of Georgia), are unveiling a six-hour video on Lost Eden's website of an eclectic gathering of family and friends preparing and enjoying a sumptuous, traditi[Read More]

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Editorials

What I Learned In 2020 – Drake Paul, John McNeil Studio

by thesanfranciscoegotist / December 30, 2020

What I Learned In 2020 – Andreas Berner, Ntropic

by thesanfranciscoegotist / December 29, 2020

What I Learned in 2020 – Laura Wimer, Mekanism

by thesanfranciscoegotist / December 28, 2020

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Julia (Balster) Dodge / What I Learned in 2020 – Conor Duignan, barrettSF

I could not agree more - having a full dinner table is my deepest desire....[Read More]

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I love you Conor. You are a whole hearted man who is so so much more than your awesome work. I am proud of you❤️ Aunt Kate...[Read More]

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Love it!!! Thanks for sharing. (2020 has made us all a bit more reflective.) And btw... if you think parenting is fun just wait for grandparenti...[Read More]

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