by thesanfranciscoegotist / August 19, 2019 /
SF's own Eleven and JetSuiteX have launched the latter's new brand name and identity, JSX, along with a refreshed website, logo, livery and new ad campaign.
“Because commercial flying is such drudgery, the notion of joy in flying is a foreign concept to so many business and leisure travelers. We have crea[Read More]
by Egotist / August 5, 2019 /
It sounds like Molly Cabe is taking on a new role as Head of Strategy at Heat, San Francisco. Cabe, who previously served as Group Strategy Director, has been with Heat since 2015. Prior to joining Heat, Molly had spent her career at Goodby Silverstein & Partners, FCB and Pereira & O’Dell.
“I’m incredibly excited about this opportunity” Cabe expressed. “The resources and smart thinking at Heat is hard to find, I couldn’t imagine a better team to navigate this evolv[Read More]
by thesanfranciscoegotist / June 20, 2019 /
Hub Strategy and Communication and the Monterey Bay Aquarium kicked off their second integrated campaign of their partnership this week with a digital and out of home campaign focused on the Aquarium’s conservation and science efforts.
Aquariums traditionally have a more “ticket sales” focused approach to advertising that highlights the experience of visiting. This campaign, however, speaks to several conservation initiatives that the Aquarium is engaged in, encourages people to[Read More]
by thesanfranciscoegotist / June 17, 2019 /
Have you ever seen a brand get involved with a cause that’s completely irrelevant?
That's rhetorical, since we all know clothing brands, phone companies, restaurants, etc. are all trying their hand at saving the plane[Read More]
by thesanfranciscoegotist / June 13, 2019 /
EVB announced today the debut of a rebrand and positioning project for Rebellyous Foods (formerly Seattle Food Tech). Rebellyous Foods makes plant-based chicken nuggets, patties and chicken strips - and non-meat meat is certainly a hot commodity these days.
EVB undertook a complete rebrand for the company, coming up with the Rebellyous name, new logo, updated collateral, and the launch of a new website. There's also a series of taglines t[Read More]
by thesanfranciscoegotist / May 21, 2019 /
In partnership with Brand New School, DoorDash is out with its newest 360 campaign - and to celebrate, they're offering $0 delivery fees on customers’ first orders on the platform.
Check out some of the creative that will debut in cities across the country.
[Read More]
by thesanfranciscoegotist / April 17, 2019 /
Energy Upgrade California, in partnership with DDB San Francisco, is leading by example this Earth Day with ‘The Most Energy Efficient Campaign Ever.’ The campaign launches with a dark TV spot that actually saves up to 20% more screen energy than the average commercial. From radio to outdoor to activations, every piece of the campaign will save a little bit of energy and encourage people to do the same because as the campaign says[Read More]
by thesanfranciscoegotist / March 11, 2019 /
The tag line on this new Reebok spot from Venables Bell & Partners is "Sport the Unexpected." And... yeah, this one is quite unexpected. We won't spoil the spot for you - watch it below. But we will say it's a strange one that kept us wondering what was going to happen.
https://www.youtube.com/watch?v=wtz9bt9g7_o
[Read More]
