M/H VCCP Introduces ‘Cannes U Not?’ — A Game of Ridiculous Brand Activism Campaigns
by thesanfranciscoegotist / June 17, 2019 /
Have you ever seen a brand get involved with a cause that’s completely irrelevant?
That's rhetorical, since we all know clothing brands, phone companies, restaurants, etc. are all trying their hand at saving the plane[Read More]
EVB rebrands Rebellyous Foods
by thesanfranciscoegotist / June 13, 2019 /
EVB announced today the debut of a rebrand and positioning project for Rebellyous Foods (formerly Seattle Food Tech). Rebellyous Foods makes plant-based chicken nuggets, patties and chicken strips - and non-meat meat is certainly a hot commodity these days.
EVB undertook a complete rebrand for the company, coming up with the Rebellyous name, new logo, updated collateral, and the launch of a new website. There's also a series of taglines t[Read More]
Brand New School and DoorDash launch big, new 360 campaign
by thesanfranciscoegotist / May 21, 2019 /
In partnership with Brand New School, DoorDash is out with its newest 360 campaign - and to celebrate, they're offering $0 delivery fees on customers’ first orders on the platform.
Check out some of the creative that will debut in cities across the country.
[Read More]DDB SF reminds us it all adds up with a campaign that saves energy
by thesanfranciscoegotist / April 17, 2019 /
Energy Upgrade California, in partnership with DDB San Francisco, is leading by example this Earth Day with ‘The Most Energy Efficient Campaign Ever.’ The campaign launches with a dark TV spot that actually saves up to 20% more screen energy than the average commercial. From radio to outdoor to activations, every piece of the campaign will save a little bit of energy and encourage people to do the same because as the campaign says[Read More]
Venables Bell and Reebok sport the unexpected.
by thesanfranciscoegotist / March 11, 2019 /
The tag line on this new Reebok spot from Venables Bell & Partners is "Sport the Unexpected." And... yeah, this one is quite unexpected. We won't spoil the spot for you - watch it below. But we will say it's a strange one that kept us wondering what was going to happen.
https://www.youtube.com/watch?v=wtz9bt9g7_o
[Read More]Experiential Agency Cogs & Marvel Leads Design For Gender Equality Installation That Lady Thing
by Egotist / March 11, 2019 /
You may remember last July’s experiential art installation, That Lady Thing. Well it returned March 8 – 10 in celebration of International Women’s Day, featuring new exhibits by experiential agency Cogs & Marvel and their Creative Director Jamie Shaw.
A few of the new interactive experiences, performances, and Instagram-ready installations:
The Lady Tarot: A life-sized tarot card-themed photo opp with new feminist archetypes
Raise Her Up: the power seesaw self[Read More]
SF shop spins off branding and design group, Atelier by ARGONAUT
by thesanfranciscoegotist / March 7, 2019 /
ARGONAUT has some big news: it's expanding its offering with the launch of a new, fully-integrated branding and design group, Atelier by ARGONAUT, which will focus on Design Strategy, Brand Identify, and Brand Experience. The agency promoted Angie McDonald to head the new group as Design Director; she’s been working at the agency for nearly 4 years, most recently as Senior Art Director/Designer.
[Read More]
Manifold and High West Distillery get us all on the Whiskey Train
by thesanfranciscoegotist / February 22, 2019 /
The 2019 High West Whiskey Run Tour has officially rolled out, via Manifold. It’s first stop? The base of the 2019 FIS World Championships halfpipe (by way of a snowcat ride up the mountain) in Park City, Utah. Feb 6, 8, 9 and 10, VIP guests were invited to belly up to the copper bar to learn about High West’s blending process, relax in rustic leather butterfly chairs and watch the day’s competition from the train’s elevated viewing deck.
[Read More]
