by thesanfranciscoegotist / May 14, 2020 /
JUST has announced their addition of marketing veteran, Brian Jones, as Executive Vice President, Integrated Strategy. Most recently he served as SVP, Enterprise Business Group at Metric Theory
“This role is pivotal to JUST’s vision of gr[Read More]
by thesanfranciscoegotist / April 3, 2020 /
Russell Stover and Cutwater have announced a new iteration of its ‘Make Happy’ campaign from 2019 - this time with a nod to how we're all sheltered in place during the pandemic. Since we won't be gathering for giant Easter egg hunts, they're enabling the community to send virtual hugs to loved ones, as a way to cope and build human connections through little moments of joy and love.
“For almost 100 years, our brand has been a sou[Read More]
by thesanfranciscoegotist / March 30, 2020 /
The National Council on Aging (NCOA) is partnering with Lyft and agency MUH-TAY-ZIK / HOF-FER to meet the critical transportation needs of caregivers who are supporting homebound older adults during the COVID-19 outbreak.
Lyft is piloting the project with NCOA member senior centers AgeOptions, Oak Park, IL; Brookline Senior Multi-Service Center and Transportation Resources, Planning & Partnership for Seniors (TRIPPS), Brookline, MA[Read More]
by thesanfranciscoegotist / January 24, 2020 /
Personnel news on a Friday: Camp + King (C+K) has appointed Neeti Newaskar as group strategy director. Newaskar previously led the strategy team at Evolution Bureau (EVB), and prior to that she was senior brand strategist at Venables Bell & Partners.
“I was drawn to Camp + King because of the incredible roster of clients and its talented team,” Newaskar said. “I feel fortunate to be in a position to push brands to dream bigge[Read More]
by thesanfranciscoegotist / November 20, 2019 /
We get it. Minneapolis-based ad agency Broadhead Co. wanted to be clever. The idea that we all share in the problems associated with meth use isn't the worst positioning ever. But... really? No one spoke up in a meeting to say "Uh, hey guys...?"
Now, sadly, the nearly $450,000 campaign has become a laughing stock in the media. Maybe they should have just said no.
by thesanfranciscoegotist / November 6, 2019 /
Mekanism and Alaska Airlines have a cool, technology-centric campaign running that surfers will love. They're tapping into dynamic data to launch their first-ever fare sale powered by the ocean’s waves. In partnership with global surf forecasting site Surfline, the brand will kick off the “Swell Deals” campaign using data to generate discounts up to 30% off flights to Hawaii based on the height of forecasted waves around the island. The bigger the waves - the bi[Read More]
by thesanfranciscoegotist / October 30, 2019 /
Big news from BSSP: The agency has added to its leadership team by bringing on Chris Cummings as Chief Strategy Officer. Chris joins from BBDO New York, where he most recently led strategy on Mountain Dew, Lay’s, General Electric, as well as global VISA, Bacardi, and Grey Goose busi[Read More]
by thesanfranciscoegotist / September 23, 2019 /
What do you do? Cry? Concept something as insane as the actual product? Refuse on the grounds this artery-clogging Frankenstein's monster will kill us all?
Leave your answers in the comments as to what you think the key message is on this one.
[Read More]
