• Who’s gonna tell ’em?

    by / November 20, 2019 /

    We get it. Minneapolis-based ad agency Broadhead Co. wanted to be clever. The idea that we all share in the problems associated with meth use isn't the worst positioning ever. But... really? No one spoke up in a meeting to say "Uh, hey guys...?"

    Now, sadly, the nearly $450,000 campaign has become a laughing stock in the media. Maybe they should have just said no.

    [Read More]

  • Mekanism and Alaska Airlines Give Deals Based on the Surf

    by / November 6, 2019 /

    Mekanism and Alaska Airlines have a cool, technology-centric campaign running that surfers will love. They're tapping into dynamic data to launch their first-ever fare sale powered by the ocean’s waves. In partnership with global surf forecasting site Surfline, the brand will kick off the “Swell Deals” campaign using data to generate discounts up to 30% off flights to Hawaii based on the height of forecasted waves around the island. The bigger the waves - the bi[Read More]

  • EVB DEBUTS WORK FOR WILD EARTH DOG FOOD

    by / September 3, 2019 /

    Oakland's EVB has debuted new work for Wild Earth, supporting the launch of the world’s first high-protein, meat-free dog food. The agency spearheaded a complete rebrand for the plant-based pet food company, including strategy, messaging, packaging, sales materials and a 60-second brand video. 

    You might possibly remember Wild Earth. They got their funding after the company’s founder appeared on Shark Tank eating his own pet food and won over judge Mark Cuban.[Read More]

  • Molly Cabe moves up to Heat SF’s new Head of Strategy

    by / August 5, 2019 /

    It sounds like Molly Cabe is taking on a new role as Head of Strategy at Heat, San Francisco. Cabe, who previously served as Group Strategy Director, has been with Heat since 2015. Prior to joining Heat, Molly had spent her career at Goodby Silverstein & Partners, FCB and Pereira & O’Dell.

    “I’m incredibly excited about this opportunity” Cabe expressed. “The resources and smart thinking at Heat is hard to find, I couldn’t imagine a better team to navigate this evolv[Read More]

  • Hub Strategy and the Monterey Bay Aquarium take a different tack in new campaign

    by / June 20, 2019 /

    Hub Strategy and Communication and the Monterey Bay Aquarium kicked off their second integrated campaign of their partnership this week with a digital and out of home campaign focused on the Aquarium’s conservation and science efforts.

    Aquariums traditionally have a more “ticket sales” focused approach to advertising that highlights the experience of visiting. This campaign, however, speaks to several conservation initiatives that the Aquarium is engaged in, encourages people to[Read More]