• Payless makes fashionistas look really, really gullible.

    by / December 3, 2018 / If you're into fashion, it's likely you'd never be caught dead in Payless shoes. They're not the highest fashion of brands. To change that, Payless came up with a genius idea. They faux-rebranded as "Palessi," held a launch party in Los Angeles, and invited fashion influencers to come take a look. You know what happened next, right? They loved the shoes and paid as much as $645 for shoes that no[Read More]

  • Daylight Design Reimagines the Future of Retail

    by / November 30, 2018 / Social innovation and design consultancy Daylight Design has designed this new look for just launched retail shop PlaceLL by Lock&Lock in Ansan, Korea. From branding to concept, signage, experience and space design, the look is clean, modern, bright with nice typography and natural elements. [Read More]

  • JUSTIN THEROUX narrates GS&P’s new CREDIT KARMA’s BRAND CAMPAIGN

    by / October 31, 2018 / This week Goodby Silverstein & Partners and Credit Karma are introducing a new campaign, “Here’s to progress.” Actor Justin Theroux narrates the spots that will roll out through 2018 and include additional TV, social media videos, and radio. “’Here’s to progress’ brings to life the idea that financial progress is a step-by-step journey and Credit Karma is there to help,” said [Read More]

  • John McCain slams Trump from the grave.

    by / October 24, 2018 / It's no secret the late Republican John McCain hated Trump's guts. So it should be no surprise he continues to slam his after McCain's death. In a new spot, just out, McCain encourages everyone to vote - with lines like "we stand for truth against falsehood, freedom against tyranny..." Not convinced he's referring to Trump? Head over to the spot's website, mavericksneeded.org, where the first two [Read More]

  • Character Welcomes New Strategy Director

    by / October 23, 2018 / Creative branding agency Character recently welcomed brand consulting and design veteran Myra El-Bayoumi as Strategy Director. Myra’s move to Character comes after opening a new New York office, and following its acquisition by Dentsu earlier this year. Myra arrives from Landor, having previously worked at agencies such as Siegel+Gale and Interbrand. Congrats on the hire.[Read More]

  • Papa John’s tries to get people to forget their namesake is a racist.

    by / October 15, 2018 / The Papa John's brand took a big hit a short while back when it was revealed that the founder had used racist language during a conference call. Needless to say, the franchisees are probably pretty desperate to turn around their flailing investment, so they're out to rewrite the narrative. This new spot features "the voices of Papa John's" - basically anyone not named John. Of course it didn't ta[Read More]

  • Freshworks Takes to the Streets and Skies with 360 Campaign from Funworks

    by / October 5, 2018 / Freshworks, who makes customer engagement software, decided to punk Salesforce during their biggest conference of the year, Dreamforce 2018. You may have seen the #Failsforce” blimp floating around the city or marching band out spreading their message. News of the blimp flooded social media, including a "Failsforceblimp" Twitter handle and Blimp Merch. It was all a part of Freshworks’ 'Hit [Read More]