• Freshworks Takes to the Streets and Skies with 360 Campaign from Funworks

    by / October 5, 2018 / Freshworks, who makes customer engagement software, decided to punk Salesforce during their biggest conference of the year, Dreamforce 2018. You may have seen the #Failsforce” blimp floating around the city or marching band out spreading their message. News of the blimp flooded social media, including a "Failsforceblimp" Twitter handle and Blimp Merch. It was all a part of Freshworks’ 'Hit [Read More]

  • Reebok Launches 90’s Inspired Campaign for the re-released Aztrek

    by / October 4, 2018 / In 1993, when those of us at the Egotist were still... uh... anyway, Reebok launched the Aztrek: an off-road runner that perfectly represented the wildly original and experimental designs of the time. To celebrate the Aztrek’s return 25 years later and to honor the spirit of the ‘90s-era style it embodies, Reebok has launched a campaign featuring six ‘90s-raised tastemakers for a content ser[Read More]

  • Levi’s “Use Your Vote”

    by / September 25, 2018 / FCB West, in partnership with Levi’s, has launched a VOTE campaign developed to ensure that eligible voters can exercise their right to vote on November 6. This new movement reminds the world of the power a single vote can hold, and it encourages the public to get informed, get involved, get registered and get out to vote this fall, with the message: “Your vote is the ultimate use of your voic[Read More]


    by / September 21, 2018 / Two Norwegian advertising creatives, John E. Njoki and Kim Follesøy-Thuen, have made a nonprofit campaign for today's International Day of Peace. The Campaign focuses on preventing online hatred. Over 25% of adolescents and teens have been bullied repeatedly on the internet because of their gender, race or sexual orientation. And with a soaring increase in hate, sexism and racism from online com[Read More]

  • Meanness is on the Rise: New Campaign Pushes Back

    by / September 20, 2018 / In an effort to combat both online and offline bullying, the Ad Council has released Because of You, a new Bullying Prevention message aimed at heightening self-awareness and reflection among teens. The new work encourages teens to consider the impact of their actions, in a culture where meanness is normalized, to create a more empathetic, inclusive culture. The campaign is timed around two cruci[Read More]

  • Noise 13 breaks new work for subscription car service Mobiliti

    by / September 7, 2018 / San Francisco creative agency Noise 13—who spearheaded all the design for UBER—is back with Detroit-based startup Mobiliti to launch a vehicle subscription service. Noise 13 founder and chief creative officer Dava Guthmiller led the strategy, identity, messaging and brand book assignment. It's some nice-looking work for what seems like an interesting client. We love seeing this kind of all-a[Read More]

  • Nike launches new Kaepernick campaign to celebrate “Just Do it”

    by / September 4, 2018 / This is big: to celebrate the 30th anniversary of "Just do it.", Nike has launched a campaign featuring out-of-work, likely-colluded-against Colin Kaepernick. Known for taking a knee during the national anthem to protest police brutality against African-Americans, Kaepernick has become a lightning rod and attacked by Conservatives and racists. His lawsuit against the NFL was just okayed to move fo[Read More]