• MUH-TAY-ZIK / HOF-FER & NCOA Help Seniors Get Free Lyft During Pandemic

    by / March 30, 2020 /

    The National Council on Aging (NCOA) is partnering with Lyft and agency MUH-TAY-ZIK / HOF-FER to meet the critical transportation needs of caregivers who are supporting homebound older adults during the COVID-19 outbreak.

    Lyft is piloting the project with NCOA member senior centers AgeOptions, Oak Park, IL; Brookline Senior Multi-Service Center and Transportation Resources, Planning & Partnership for Seniors (TRIPPS), Brookline, MA[Read More]

  • CAMP + KING APPOINTS NEETI NEWASKAR AS GROUP STRATEGY DIRECTOR

    by / January 24, 2020 /

    Personnel news on a Friday: Camp + King (C+K) has appointed Neeti Newaskar as group strategy director. Newaskar previously led the strategy team at Evolution Bureau (EVB), and prior to that she was senior brand strategist at Venables Bell & Partners.

    “I was drawn to Camp + King because of the incredible roster of clients and its talented team,” Newaskar said. “I feel fortunate to be in a position to push brands to dream bigge[Read More]

  • Who’s gonna tell ’em?

    by / November 20, 2019 /

    We get it. Minneapolis-based ad agency Broadhead Co. wanted to be clever. The idea that we all share in the problems associated with meth use isn't the worst positioning ever. But... really? No one spoke up in a meeting to say "Uh, hey guys...?"

    Now, sadly, the nearly $450,000 campaign has become a laughing stock in the media. Maybe they should have just said no.

    [Read More]

  • Mekanism and Alaska Airlines Give Deals Based on the Surf

    by / November 6, 2019 /

    Mekanism and Alaska Airlines have a cool, technology-centric campaign running that surfers will love. They're tapping into dynamic data to launch their first-ever fare sale powered by the ocean’s waves. In partnership with global surf forecasting site Surfline, the brand will kick off the “Swell Deals” campaign using data to generate discounts up to 30% off flights to Hawaii based on the height of forecasted waves around the island. The bigger the waves - the bi[Read More]

  • EVB DEBUTS WORK FOR WILD EARTH DOG FOOD

    by / September 3, 2019 /

    Oakland's EVB has debuted new work for Wild Earth, supporting the launch of the world’s first high-protein, meat-free dog food. The agency spearheaded a complete rebrand for the plant-based pet food company, including strategy, messaging, packaging, sales materials and a 60-second brand video. 

    You might possibly remember Wild Earth. They got their funding after the company’s founder appeared on Shark Tank eating his own pet food and won over judge Mark Cuban.[Read More]