• DDB SF reminds us it all adds up with a campaign that saves energy

    by / April 17, 2019 /

    Energy Upgrade California, in partnership with DDB San Francisco, is leading by example this Earth Day with ‘The Most Energy Efficient Campaign Ever.’ The campaign launches with a dark TV spot that actually saves up to 20% more screen energy than the average commercial. From radio to outdoor to activations, every piece of the campaign will save a little bit of energy and encourage people to do the same because as the campaign says[Read More]

  • Experiential Agency Cogs & Marvel Leads Design For Gender Equality Installation That Lady Thing

    by / March 11, 2019 /

    You may remember last July’s experiential art installation, That Lady Thing. Well it returned March 8 – 10 in celebration of International Women’s Day, featuring new exhibits by experiential agency Cogs & Marvel and their Creative Director Jamie Shaw.

    A few of the new interactive experiences, performances, and Instagram-ready installations:

    The Lady Tarot: A life-sized tarot card-themed photo opp with new feminist archetypes
    Raise Her Up: the power seesaw self[Read More]

  • SF shop spins off branding and design group, Atelier by ARGONAUT

    by / March 7, 2019 /

    ARGONAUT has some big news: it's expanding its offering with the launch of a new, fully-integrated branding and design group, Atelier by ARGONAUT, which will focus on Design Strategy, Brand Identify, and Brand Experience. The agency promoted Angie McDonald to head the new group as Design Director; she’s been working at the agency for nearly 4 years, most recently as Senior Art Director/Designer.

    [Read More]

  • Manifold and High West Distillery get us all on the Whiskey Train

    by / February 22, 2019 /

    The 2019 High West Whiskey Run Tour has officially rolled out, via Manifold. It’s first stop? The base of the 2019 FIS World Championships halfpipe (by way of a snowcat ride up the mountain) in Park City, Utah. Feb 6, 8, 9 and 10, VIP guests were invited to belly up to the copper bar to learn about High West’s blending process, relax in rustic leather butterfly chairs and watch the day’s competition from the train’s elevated viewing deck.

    [Read More]

  • “AirDrop1” Surprised Fans at Nike’s Studio of Dreams in ATL

    by / February 7, 2019 /

    This is pretty sweet. As a part of Nike Football’s “Dreams Are Made Here” activation at Super Bowl LIII, Nike made it rain Air Force 1s [and jerseys] from the cloud with its first-ever shoe drop using AirDrop. The activation took place on Friday, Feb 1 at the brand’s “Studio of Dreams” space in Atlanta.

    So you’re in the studio checking out the experience. You get an AirDrop from “Nike Studio of Dreams.” Do you accept?[Read More]

  • by / January 31, 2019 /

    Camp + King is out with their first work for AOR client prAna, a premium lifestyle and active wear brand owned by Columbia Sportswear. It's a soft launch that will run for eight weeks, followed by a big brand campaign this summer.

    “In the social media era, portrayals of women and men in the outdoors are often unattainable and unrealistic,” says Emily Dillow, Group Brand Director at Camp + King. “The Life is Practice campaign is a reminder that we are all practicing something, th[Read More]

  • AeroMexico trolls Trump with DNA discount

    by / January 18, 2019 /

    These days, most brands accused of dunking on Trump (Nike, Gillette) aren't really. They're creating ads about basic human decency and civil rights - which some of those on the right take as direct attacks against the president. But now AeroMexico is out with a new ad that comes right up to the line of mocking 45.

    They're offering Americans discounts based on the percentage of Mexican DNA they have. Bring a valid DNA test in and if you're 15% Mexican, you get 15% off (for example). An[Read More]

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