• “AirDrop1” Surprised Fans at Nike’s Studio of Dreams in ATL

    by / February 7, 2019 / This is pretty sweet. As a part of Nike Football’s “Dreams Are Made Here” activation at Super Bowl LIII, Nike made it rain Air Force 1s [and jerseys] from the cloud with its first-ever shoe drop using AirDrop. The activation took place on Friday, Feb 1 at the brand’s “Studio of Dreams” space in Atlanta. So you’re in the studio checking out the experience. You get an AirDrop from “[Read More]

  • by / January 31, 2019 / Camp + King is out with their first work for AOR client prAna, a premium lifestyle and active wear brand owned by Columbia Sportswear. It's a soft launch that will run for eight weeks, followed by a big brand campaign this summer. “In the social media era, portrayals of women and men in the outdoors are often unattainable and unrealistic,” says Emily Dillow, Group Brand Director at Camp + Kin[Read More]

  • AeroMexico trolls Trump with DNA discount

    by / January 18, 2019 / These days, most brands accused of dunking on Trump (Nike, Gillette) aren't really. They're creating ads about basic human decency and civil rights - which some of those on the right take as direct attacks against the president. But now AeroMexico is out with a new ad that comes right up to the line of mocking 45. They're offering Americans discounts based on the percentage of Mexican DNA they ha[Read More]

  • Robinhood breaks new print campaign

    by / January 11, 2019 / Robinhood is an app that lets you "invest in stocks, ETFs, options, and cryptocurrencies, all commission-free, right from your phone or desktop." They've broken a new print campaign targets at millennials, convincing them that it's easy to invest in stock.  While these have interesting, different art direction, the jewels and sports cars seem like a bit of an overpromise. The research we've seen[Read More]

  • HUB RE-BRANDS CATHOLIC CHARITIES

    by / January 2, 2019 / Hub Strategy and Communication has launched a new integrated marketing campaign for Catholic Charities that includes a full re-brand. If you're not familiar with Catholic Charities, they serve over 35,000 people a year through 32 different programs designed to serve the homeless, youth, HIV/AIDS patients, low income families, seniors, immigrants and adults with disabilities. To help counteract l[Read More]

  • Payless makes fashionistas look really, really gullible.

    by / December 3, 2018 / If you're into fashion, it's likely you'd never be caught dead in Payless shoes. They're not the highest fashion of brands. To change that, Payless came up with a genius idea. They faux-rebranded as "Palessi," held a launch party in Los Angeles, and invited fashion influencers to come take a look. You know what happened next, right? They loved the shoes and paid as much as $645 for shoes that no[Read More]

  • Daylight Design Reimagines the Future of Retail

    by / November 30, 2018 / Social innovation and design consultancy Daylight Design has designed this new look for just launched retail shop PlaceLL by Lock&Lock in Ansan, Korea. From branding to concept, signage, experience and space design, the look is clean, modern, bright with nice typography and natural elements. [Read More]

  • JUSTIN THEROUX narrates GS&P’s new CREDIT KARMA’s BRAND CAMPAIGN

    by / October 31, 2018 / This week Goodby Silverstein & Partners and Credit Karma are introducing a new campaign, “Here’s to progress.” Actor Justin Theroux narrates the spots that will roll out through 2018 and include additional TV, social media videos, and radio. “’Here’s to progress’ brings to life the idea that financial progress is a step-by-step journey and Credit Karma is there to help,” said [Read More]