by thesanfranciscoegotist / August 15, 2018 / Did you know that Evernote's elephant logo was named “Mads”? (We didn't.) Well, after all this time, Mads is getting a makeover. Check out Evernote's Medium post that goes into great behind-the-scenes detail about their thought process, the design process and everything else that went into the rebrand. Then check out the final results (which we won't spoil here). We've all done large-scale b[Read More]
by thesanfranciscoegotist / August 9, 2018 / A coalition led by the Brady Center to Prevent Gun Violence has unveiled “End Family Fire” — a campaign focused on preventing the eight gun-related tragedies that occur daily because of improperly stored weapons. The powerful campaign (wait for the ending) was produced in partnership with the Ad Council and Droga5. [Read More]
by Egotist / August 6, 2018 / TheorySF today announced the launch of their Visit Mendocino County brand campaign. The campaign is the culmination of a significant collaboration between Visit Mendocino County and TheorySF. The campaign consists of a new brand identity, outdoor billboards, bus wraps and signage, taxi tops, digital advertising and shareable videos all driving to a new integrated website. “Even though Mendocin[Read More]
by Egotist / July 27, 2018 / We love this so much. The Oakland Indie Alliance (OIA) announced the official launch of the organization’s bold new “Keep It Oakland” campaign, designed to celebrate independent businesses rooted in the Oakland community. The campaign, created in collaboration with Oakland-based EVB, supports OIA’s mission of sustaining Oakland’s independent economy, building community and advocating for[Read More]
by Egotist / July 25, 2018 / This year, Fifth Third Bank (5/3 Bank) is testing the waters of a Shark Week sponsorship during Discovery Channel’s 30th anniversary of the highly-anticipated summer event which returned Sunday. The campaign resurfaces Fifth Third Bank’s popular “Fee Shark” which was first introduced in January by Pereira O’Dell. The short film will air on Shark Week, the Discovery Go app and Discovery[Read More]
by thesanfranciscoegotist / July 19, 2018 / We're sure this is something Pepsi had hoped to lose forever. But after years in the Consumer Time Capsule vault, here it is... the Crystal Pepsi employee training video! This VHS tape was released in late 1992 to coincide with the national release of Crystal Pepsi. The unintentional comedy really kicks in around the 7:45 mark when they start talking features and benefits. [Read More]
by thesanfranciscoegotist / July 16, 2018 / New Yorkers have more sex than any other Americans — according to surveys by condom brands — and Planned Parenthood wants that sex to be safe. That means providing access to contraceptives, prophylactics, sex education, wellness and preventive exams and STD treatment, all of which is available from PPNYC at low or no cost. The “Protect Our Freedom to F*ck” campaign from BBH, which asks peo[Read More]
by thesanfranciscoegotist / June 29, 2018 / Toys R Us officially goes out of business today. And this is how the brand went out. Some of us are literally bawling at the Egotist Headquarters.[Read More]
