Mekanism’s new work for Cricket Wireless

by thesanfranciscoegotist / January 19, 2021 /
Cell phone carrier Cricket Wireless is helping customers kick off the new year with some new connections in their latest campaign by creative agency Mekanism. So long to the notion of ‘no new friends’ in 2021.

The campaign titled “Anyone Can Be A Friend” takes inspiration from the increased need for connection and support from friends and family, while showcasing Cricket's Refer a Friend program.

"This project was a g[Read More]
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Duncan Channon brings us some new InnovAsian Occasions

by thesanfranciscoegotist / January 15, 2021 /
Some Friday creative news: there's new InnovAsian Occasion creative out by Duncan Channon. The TV spots are more executions in the ‘That’s an InnovAsian Occasion’ campaign first launched in February 2019. Duncan Channon tells us InnovAsian has seen sales lift 52 percent and grown its market share 2.6 percent, so these spots are getting results in addition to laughs.

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Avocados and Coconuts Signs Director Matthew Palmer

by thesanfranciscoegotist / January 11, 2021 /
Creative production company Avocados and Coconuts has signed director Matthew Palmer. Palmer has helmed campaigns for Allbirds, GE, Accenture, Keurig, and Le Creuset, and music videos for such artists as Sam Fischer, Y.S.A.. and Night Hikes. His documentaries and short films have earned him recognition in the Saatchi & Saatchi New Directors Showcase at Cannes, as well as six Vimeo Staff Picks.

“What drew me to Matt’s work was his versatility and ability to tell a great story i[Read More]
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Duncan Channon lets smokers know it’s ok to fail.

by thesanfranciscoegotist / January 11, 2021 /
With COVID-19 causing record numbers of people to attempt to quit smoking or vaping, the California Department of Public Health’s CA Tobacco Control Program is launching a new campaign that normalizes the reality that failing is part of the quitting journey, and encourages people to get help.

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ConvertKit and Mekanism want you to “Find Your Audience Faster.”

by thesanfranciscoegotist / December 11, 2020 /
Email marketing startup ConvertKit and creative agency Mekanism have launched a new campaign, titled “Find Your Audience Faster.” The two spots, produced in partnership with the Wade Brothers, feature real independent artists from Kansas City, Calvin Arsenia (musician)[Read More]
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HUb drops new animated spots for Stanford Children’s Health

by thesanfranciscoegotist / December 7, 2020 /
HUb Strategy & Communication is debuting new creative for long-standing client, Stanford Children's Health. Two new animated videos will be released throughout the Bay Area to promote awareness of Stanford Children’s Health virtual and in-person physician office visits.

Hub worked to reassure parents that whether it be from their home or in an office, their child can always receive care from Stanford Children’s Health. The campaign’s spots will be seen across the Bay Area, r[Read More]
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We can’t even…

by thesanfranciscoegotist / December 7, 2020 /
Somebody watch this and report back. Because we can't do it. There's just no way.

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Odysseus Arms creates a 6-hour Thanksgiving video to help set a socially-distant T-day mood.

by thesanfranciscoegotist / November 25, 2020 /
Just in time for Thanksgiving, Odysseus Arms and wine client Lost Eden (from the country of Georgia), are unveiling a six-hour video on Lost Eden's website of an eclectic gathering of family and friends preparing and enjoying a sumptuous, traditi[Read More]
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