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  • Niantic Unleashes Monster Hunter Now Live-Action “Hunt Anywhere” Advertising Campaign

    by thesanfranciscoegotist / August 19, 2024 /

    National Marketing Blitz in Collaboration with Barrett Hofherr Marks First Major  U.S. Campaign for Niantic’s Groundbreaking Real World Mobile Game

    The real-world AR company Niantic, in collaboration with creative advertising agency Barrett Hofherr, have launched the national “Hunt Anywhere” advertising campaign for mobile game Monster Hunter Now. The new 60-second live-action �[Read More]

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  • Director/Editor Noah Kistler Joins kaboom

    by Egotist / March 14, 2024 /

    kaboom has added director/editor Noah Kistler to their roster. Kistler loves storytelling that is personal, emotional, and highly cinematic, and has applied this directing perspective to spots. Among his collaborations are projects for Polaris and Greats.

    Kistler’s latest campaign via GSD&M, captures the essence of the U.S. Air Force Maintainers. In the process of collaborating with Kistler on this campaign, kaboom witnessed firsth[Read More]

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  • Liquid Death & Director Sam Cadman Team for Zany Blind Taste Test campaign

    by Egotist / June 9, 2022 /

    Liquid Death, the canned-water company with the “murder your thirst” tagline, kicks off summer putting its new flavors head-to-head in blind taste tests with the most expensive, premium liquids on the planet. They tapped Hey Wonderful director Sam Cadman, renowned for his award-winning real people / hidden camera campaigns, to direct taste testers sampling high-end liquids such as Beluga Caviar ($580), Imported Squid Ink ($58), Liquified Wagyu Cheeseb[Read More]

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  • BSSP’s New Campaign with FootJoy – “Innovation is a Force.”

    by thesanfranciscoegotist / February 18, 2022 /

    An emphasis on innovation, unique product shots and a glimpse of the PGA’s elite take center stage in the newest campaign, “Innovation is a Force," from BSSP for golf shoe brand FootJoy. 

    We're loving the interesting shots and unexpected angles they wen[Read More]

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  • barrettSF Creates Global Campaign for Meyer Sound’s New PANTHER Loudspeakers

    by thesanfranciscoegotist / February 18, 2022 /

    barrettSF has just launched a global campaign to introduce Meyer Sound’s new lou[Read More]

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  • Does anyone get this Visa Olympic commercial?

    by thesanfranciscoegotist / February 7, 2022 /

    The Olympics have been on for like 4 days and we've seen this Visa commercial 250 times and still don't get it.

    What does this have to do with the Olympics? What does this have to do with a credit card? And OH MY GOD WHY WOULD ANYONE THINK A MILLION SKIERS ON A RUN IS FUN???? This looks like a nightmare scenario, not something we'd all enjoy. Also: Why is there a dog on a snowboard - do dogs use Visa? And what about the bobsled? We may be wrong, but we're pretty sure bobsleds don't go[Read More]

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  • barrettSF Launches First Campaign for Baby and Mom Brand, Pipette

    by thesanfranciscoegotist / January 14, 2022 /

    barrettSF has launched its first campaign for Pipette, a baby and mom skincare brand. barrettSF won the account in October. Created by an all-female team—including the client team, agency team, director, and editor—the group sought to expand beyond motherhood and d[Read More]

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  • RAF launches new campaign by Engine Creative

    by thesanfranciscoegotist / January 14, 2022 /

    Engine Creative is out with a spot to raise awareness of the roles available within Britian's Royal Air Force (RAF) Air and Space Operations profession. The spot, directed by David Dearlove, Creative Director at Engine Creative, shines a light on the ever-changing decisions of those who work in RAF Air and Space Operations.

    Flight Lieutenant Simon Williams says of the work, “The RAF Air Operations Specialist Recruitment Team collaborated very closely with Engine [Read More]

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