• Directing Duo Launches animation studio Bullpen

    by / January 15, 2019 / Longtime creative partners Elliot Lim and Aaron Kemnitzer have once again joined forces to launch Bullpen, a bi-coastal design and animation studio. They duos background includes shops like Buck, PSYOP, Gentlemen Scholar, Hornet and Not to Scale and they're already doing work for clients including HP, Amazon and Charles Schwab. Check out some of their work below. And congrats on the new venture. [Read More]

  • by / December 17, 2018 / Leave it to KFC to make a fire log that smells like fried chicken - the 11 Herbs & Spices Firelog from Enviro-Log®. This may be the single most genius product in the history of products. We would buy a thousand of these at$18.99, except sadly, they sold out within minutes.[Read More]

  • Daylight Design Reimagines the Future of Retail

    by / November 30, 2018 / Social innovation and design consultancy Daylight Design has designed this new look for just launched retail shop PlaceLL by Lock&Lock in Ansan, Korea. From branding to concept, signage, experience and space design, the look is clean, modern, bright with nice typography and natural elements. [Read More]

  • Character designs PALM’s new brand identity

    by / November 27, 2018 / Earlier this month, electronics company Palm launched its newest device, a new smart device that ditches the bells and whistles of smartphones in favor of a minimalist device that encourages fewer distractions. With the brand promise defined as ‘never miss out’, they had SF shop Character design the Palm logo as a wordmark that symbolizes "ultra mobility and independence." Rishi Shourie / Pri[Read More]

  • barrettSF brings The World’s Least Super Hero Back in New Ads for MARVEL Strike Force

    by / November 12, 2018 / Following a highly-successful launch video, barrettSF and game developer FoxNext are expanding their campaign for MARVEL Strike Force, a mobile game released earlier this year. A new broadcast spot, released in conjunction with the home video release of Deadpool 2, sees the S.H.I.E.L.D. Medic attempting to team-up with the anti-hero. The results are comedically unsuccessful. Fans have also bee[Read More]

  • Hub created life-sized blue whale from plastic for Monterey Bay Aquarium

    by / November 9, 2018 / The Monterey Bay Aquarium asked Hub San Francisco, their AOR, to come up with an idea that would “stop people” and make them think about the problem of plastic in the ocean. We think this giant blue whale will do the trick. The life-sized mammal - 82 feet long - was created out of locally-sourced plastic trash and debuted on October 13th near Golden Gate Bridge on Crissy Field. Based on the h[Read More]

  • ABC of Gender Identity

    by / October 23, 2018 / Given the news that the Trump Administration is trying to legislate out anyone not cic-gendered, this book by art director Devika Dalal, an A to Z alphabet book on binary and non-binary genders, was rather timely. It's aiming to help the modern child or adult better understand the world of gender identity and you can buy it on her site. [Read More]