by thesanfranciscoegotist / December 19, 2019 /
50% of mental health conditions begin by age 14 - that's why this year, Santa is delivering a reminder to pay attention to children's mental health and look out for warning signs. The spot is for child mental health group NAMI by Wieden + Kennedy New York, HBO, O Positive, and Arcade.
The copywriting in this is simply stunning. It strikes such a perfect tone and by the end, we all thought about kids - and how society labels them - a little differently. Bravo.