Naughty or nice? Time to rethink those labels.

by thesanfranciscoegotist / December 19, 2019 /
50% of mental health conditions begin by age 14 - that's why this year, Santa is delivering a reminder to pay attention to children's mental health and look out for warning signs. The spot is for child mental health group NAMI by Wieden + Kennedy New York, HBO, O Positive, and Arcade.

The copywriting in this is simply stunning. It strikes such a perfect tone and by the end, we all thought about kids - and how society labels them - a little differently. Bravo.

https://www.youtu[Read More]
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On Giving Tuesday, Give The Gift of Design Education

by thesanfranciscoegotist / December 3, 2019 /
Today AIGA is participating in Giving Tuesday—the biggest generosity movement in history—with a goal of raising $50,000 to support AIGA Worldstudio Scholarships in 2020.

Since 1995, the [Read More]
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Want to compete with San Francisco UX designers for the top jobs?

by thesanfranciscoegotist / November 22, 2019 /
Salesforce UX Mentorship Night: Fall Edition

Tues, Dec. [email protected] 6 pm

Finish the year off strong by meeting with [Read More]
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Who’s gonna tell ’em?

by thesanfranciscoegotist / November 20, 2019 /
We get it. Minneapolis-based ad agency Broadhead Co. wanted to be clever. The idea that we all share in the problems associated with meth use isn't the worst positioning ever. But... really? No one spoke up in a meeting to say "Uh, hey guys...?"

Now, sadly, the nearly $450,000 campaign has become a laughing stock in the media. Maybe they should have just said no.

[Read More]
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This Wednesday: Eco Warriors Series Part III – Designing Durable Packaging

by thesanfranciscoegotist / November 11, 2019 /
As designers and makers, we have the power to make decisions that impact our planet's ecology. Bartlett Brands has made a planet-first pledge-committing to help our clients make the most environmentally sustainable decisions for their products and packaging. In the Eco Warrior Series, AIGA SF explores different areas of sustainable design and learn how to make innovative design decisions that reduce impact without sacrificing aesthetics or experience.

Part III. Designing Durable Pack[Read More]
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SOCIETY OF PROFESSIONAL JOURNALISTS TRADEMARKS ‘FAKE NEWS,’ SENDING TRUMP CEASE & DESIST

by thesanfranciscoegotist / November 1, 2019 /
The Florida Pro Chapter of the Society of Professional Journalists, America’s oldest and largest journalism advocacy organization, has trademarked the term ‘fake news’ in hopes of stopping President Trump from using the term as a way to discredit factual news stories he simply doesn’t like.

In addition to filing for a trademark on the term, SPJ Florida Pro Chapter will be sending out cease and desist letters to frequent abuse[Read More]
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Zulu Alpha Kilo tells us what we all know: Getting bought out sucks.

by thesanfranciscoegotist / October 31, 2019 /
Over the past few years, Zulu Alpha Kilo has created videos tackling a variety of well-known ad industry pain points. Now, they're taking on the subject of holding companies and what happens to an agency after being sold. “Billy’s Lemonade,” tells the story of a young boy, who sells his thriving lemonade stand to a holding company from New York.

It's funny 'cause it's true, people. It's funny 'cause it's true.

https://www.youtube.com/watch?v=FIPrhfi7FPs
[Read More]
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The Letterform Archive’s Only on Saturday: The Wood Type Prints of Jack Stauffacher

by thesanfranciscoegotist / October 16, 2019 /
If you don't know about the Letterform Archive, then you shouldn't even call yourself a creative. It's been an Egotist favorite for years and may literally be the best thing in San Francisco.

The LA is out with its third book, Only on Saturday, a stunning tribute to Jack Stauffacher, a letterpress printer, [Read More]
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