DDB SF reminds us it all adds up with a campaign that saves energy

by thesanfranciscoegotist / April 17, 2019 /
Energy Upgrade California, in partnership with DDB San Francisco, is leading by example this Earth Day with ‘The Most Energy Efficient Campaign Ever.’ The campaign launches with a dark TV spot that actually saves up to 20% more screen energy than the average commercial. From radio to outdoor to activations, every piece of the campaign will save a little bit of energy and encourage people to do the same because as the campaign says[Read More]
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The Peace Collective unravels hate using a MAGA hat

by thesanfranciscoegotist / April 9, 2019 /
Donald Trump's MAGA hat, a symbol of... well... a lot, depending on your political affiliations, is the centerpiece of immigrant stories in this new piece from Canadian lifestyle brand Peace Collective and agency Zulu Alpha Kilo. It's true, it's powerful and it makes us like Canadians even more.

https://www.youtube.com/watch?v=eBq7i4qlzqg
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TBD is “Welcoming America” – Building a Nation of Neighbors

by Egotist / April 3, 2019 /
At a time when the immigration debate is at a fever pitch and immigrants are framed by statistics and policy discussions, Welcoming America and SF's own TBD reveal an online series to spotlight immigrants’ journeys to the United States.

David Lubell, Welcoming America's Founder and Founding Director says, “We want people in their community to learn stories about immigrants’ contribution to their communities so we are telling stories [Read More]
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Portfolio Day is this SATURDAY, March 16th

by thesanfranciscoegotist / March 15, 2019 /
Join AIGA for the largest and what is considered the most well-respected
portfolio review on the West Coast. Whether you’re entering the job market
for the first time, transitioning in your career, or want some sage advice,
their reviewers are there for you to provide essential feedback. If you’re in
the early stages of putting your portfolio together or just polishing it
up, this is the perfect opportunity to speak to the experts about how to
put[Read More]
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Experiential Agency Cogs & Marvel Leads Design For Gender Equality Installation That Lady Thing

by Egotist / March 11, 2019 /
You may remember last July’s experiential art installation, That Lady Thing. Well it returned March 8 – 10 in celebration of International Women’s Day, featuring new exhibits by experiential agency Cogs & Marvel and their Creative Director Jamie Shaw.

A few of the new interactive experiences, performances, and Instagram-ready installations:

The Lady Tarot: A life-sized tarot card-themed photo opp with new feminist archetypes
Raise Her Up: the power seesaw self[Read More]
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Hub Strategy debuts film about ocean plastic

by thesanfranciscoegotist / March 8, 2019 /
Back in November we reported on Hub Strategy's life-sized blue whale made out of hand-recycled plastic trash for the Monterey Bay Aquarium. It stood in Crissy Field to raise awareness about plastic trash in the ocean.

Well now they're out with a short documentary about the subject called “Every Nine Min[Read More]
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Y Media Labs’ designer pens poem for International Women’s Day

by thesanfranciscoegotist / March 7, 2019 /
Tomorrow is International Women's Day, and to celebrate, Sadhvi Konchada, an immigrant designer at Y Media Labs has penned a poem about women’s status quo and challenges us to take action now.
This Friday, Konchada will be debuting her poem titled "Empower Her" to the entire 250+ global staff at YML in a live reading. The poem (see below) — to be comme[Read More]
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Even/Odd’s New Film For Square on Veterans, PTSD, and Ballet

by thesanfranciscoegotist / January 24, 2019 /
Even/Odd just finished their 5th film in their "For Every Dreams" campaign for Square. It's called Exit 12: Moved by War and it debuted today in partnership with Vimeo as a Staff Pick Premiere

The series so far has earned a Webby Award, D&AD Award, Clio Award, and Even/Odd also won the Tribeca X Prize last year at the Tribeca Film Festival. Check it out. It's good stuff.
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