by Egotist / October 12, 2018 / San Francisco design firm Noise 13 branded the future of technology for Sysdig, an open source tech firm that provides monitoring and security for data containers. Noise 13's objective was to visualize the virtual—building a brand of highly technical digital products that’s brainy, but relatable. They created a visual system, including iconography and a full library of patterns and illustrati[Read More]
by thesanfranciscoegotist / October 3, 2018 / Fake videos and audio keep getting better, faster and easier to make, increasing the mind-blowing technology's potential for harm if put in the wrong hands. Bloomberg QuickTake explains how good deep fakes have gotten in the last few months, and what's being done to counter them. [Read More]
by Egotist / September 25, 2018 / FCB West, in partnership with Levi’s, has launched a VOTE campaign developed to ensure that eligible voters can exercise their right to vote on November 6. This new movement reminds the world of the power a single vote can hold, and it encourages the public to get informed, get involved, get registered and get out to vote this fall, with the message: “Your vote is the ultimate use of your voic[Read More]
by Egotist / September 20, 2018 / In an effort to combat both online and offline bullying, the Ad Council has released Because of You, a new Bullying Prevention message aimed at heightening self-awareness and reflection among teens. The new work encourages teens to consider the impact of their actions, in a culture where meanness is normalized, to create a more empathetic, inclusive culture. The campaign is timed around two cruci[Read More]
by Egotist / September 14, 2018 / Bay Area-based branding agency Personify helped new California fitness concept Alkalign Studios launch their branding. The identity system includes the logomark, signage, digital experience and products/packaging. [Read More]
by Egotist / September 7, 2018 / San Francisco creative agency Noise 13—who spearheaded all the design for UBER—is back with Detroit-based startup Mobiliti to launch a vehicle subscription service. Noise 13 founder and chief creative officer Dava Guthmiller led the strategy, identity, messaging and brand book assignment. It's some nice-looking work for what seems like an interesting client. We love seeing this kind of all-a[Read More]
by Egotist / September 7, 2018 / BSSP and NBA 2K19 have launched some new work featuring none other than LeBron James (as a Laker!) and rapper, Travis Scott. The film is the next installment of NBA2K’s “They Will Know Your Name” campaign. Created by BSSP, it will feature TV, OOH, digital and social. This work comes on the heels of additional executions rolling out over the past couple of months, unveiling King James as the [Read More]
by thesanfranciscoegotist / August 30, 2018 / Picular bills itself as "Google, but for colors." It's an interesting searchable color database where you can plug in any term you want and get a palette created for you. It seems to draw images from Google, then pull the dominant color and present it as a swatch.[Read More]
