The Coca Cola polar bears are back – this time with AR cans

by Egotist / November 21, 2019 /
Ntropic's sister company Tactic, have brought back the Coca Cola polar bears just in time for the holiday season. In addition to traditional advertising, they've created the Coca-Cola mobile app and specially marked AR-activated cans so you can unlocks several polar bear experiences, including a sledding scene inspired by Coke's 2013 holiday ad, snowball fights and a holiday light show.

https://www.youtube.com/watch?v=j2So_w-ZSaI&feature=emb_title

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Recreation debuts brand new look

by thesanfranciscoegotist / November 12, 2019 /
SF agency Recreation has freshened up their own branding. The shop, which lists clients like Chevron, Clorox and Johnson & Johnson, is touting its "Brand new look. Same great people."

Check out their new website design to get a flavor of the new visual style.

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Mekanism and Alaska Airlines Give Deals Based on the Surf

by thesanfranciscoegotist / November 6, 2019 /
Mekanism and Alaska Airlines have a cool, technology-centric campaign running that surfers will love. They're tapping into dynamic data to launch their first-ever fare sale powered by the ocean’s waves. In partnership with global surf forecasting site Surfline, the brand will kick off the “Swell Deals” campaign using data to generate discounts up to 30% off flights to Hawaii based on the height of forecasted waves around the island. The bigger the waves - the bi[Read More]
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Duncan Channon uses a very cool combo of technology and old school for Knotel campaign

by thesanfranciscoegotist / October 9, 2019 /
Duncan Channon is out with a new campaign for flexible workspace provider Knotel that calls out some big-name CEOs. The ads hit up the heads of companies such as Spotify, Verizon and Colgate-Palmolive with a personalized invitation to check out a virtual workspace Knotel has designed for them.

For three weeks beginning Oct 7, Knotel is driving a personalized billboard by the New York offices of eight companies. Each board includes a link to a customized landing pag[Read More]
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Ruh-ro… looks like Hims’ got caught (allegedly) ripping off Roman

by thesanfranciscoegotist / September 11, 2019 /
We've only heard one half of this story, but it looks pretty bad. The co-founder of men's health startup Roman has written a cheeky Medium post outlining all the ways his competitor, Hims', ripped off their website.

Founder [Read More]
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Hero Digital Appoints Razorfish Veteran Patrick Frend as First Company President

by thesanfranciscoegotist / September 9, 2019 /
Hero Digital today announced the appointment of Patrick Frend as its first President. He joins Hero Digital from consulting and creative agency GALE Partners where he served as Managing Director. Prior to his current position at GALE, Frend spent 18 years at Razorfish.

“Patrick’s leadership will be instrumental in driving our evolution. His high energy and passion are matched by his breadth of experience across client strategy, agency strategy, people leadershi[Read More]
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Bonfire Labs wants you to know these women

by thesanfranciscoegotist / August 29, 2019 /
On the heels of Women’s Equality Day, a team of mixed race women creatives recently put unsung female heroes of women's equality (and specifically the suffrage movement) in the spotlight.
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Intel Launches “No Debate” Campaign; Uses Humor to End Technology’s Greatest Dispute

by Egotist / August 2, 2019 /
Intel is bringing office humor to the data era with its new “No Debate” campaign, created by Doremus/San Francisco.

"B2B technology marketing is consistently boring,” said Brett Barash, Director of Intel’s Global Creative and Experience Group. “We’re using humor to cut through the noise and show that Intel is the smart choice for real-world workloads in the cloud.”

“Tech decision makers are incredibly smart and generally hate marketing,” said Joe McCor[Read More]
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