by / May 20, 2019 /

    The One show may be over for another year, but it doesn’t mean you can’t win a gold pencil before next year’s show. Just in time for Friday, Zulu Alpha Kilo created the online game Pencil Pong. By visiting the site on your mobile device and using it as the pong paddle controls, you can propel yourself up the creative ranks to win One Show gold. You start the game as an intern, move up to CCO. As your caree[Read More]

  • Y Studios Turns IMAX into Crave-Worthy Minimalism

    by / May 14, 2019 /

    Most of us here at Egotist Headquarters are A/V geeks. So we were quite excited to hear that Y Studios, the San Francisco-based product design firm, just turned IMAX into crave-worthy minimalism with their VAVA 4K Laser Projector. You can project a whopping 150-inches of cinema-grade visuals, and it only needs 7-inches of space between projector and wall.

    If you're into the specs:
    • 150” 4K HDR10 Large Vivid Display
    • ALPD 3.0 Technology Theater-like Experience (th[Read More]

  • Elizabeth Holmes for President

    by / May 14, 2019 /

    I'm Elizabeth Holmes, CEO and founder of Theranos, and I'm running for president.

    If last year's election proved anything, it's that Americans don't want the same old career politicians in the White House. They're looking for someone who isn't afraid to shake things up, break a few rules and laws, and turn conventional logic on its head. In an increasingly crowded field of Presidential candidates, I promise to bring fresh, new ideas to the table - ideas no other candidate would even [Read More]

  • Timber – a dating app for trees

    by / February 14, 2019 /

    Chain saw manufacturer Husqvarna wanted to celebrate and honor the love for the forest that’s shared by many of their users. So for for Valentine’s Day, they created the tongue-in-cheek "Timber" - a dating service matching tree lovers with beautiful trees around the globe.

    Instead of swiping between lovesick singles, you get different trees that each have their own profiles. The California Redwood, for example, brags about its size, and The Ol’ Pine (sharing mindfulness quotes[Read More]

  • Transparent House creates cool AR experience for Mountain Hardwear

    by / February 6, 2019 /

    At the recent Outdoor Retailer Snow Show in Denver, Mountain Hardwear unveiled an innovative Augmented Reality experience from SF's Transparent House, which earned a "Best in Show" award, from the editors of GearJunkie Magazine.

    Michael Tchong, principal of Ubercool Innovation raved "The development work of Transparent House in augmented reality heralds a new future of retail visualization - a mandatory feature in a world that caters to a surging wave of millennials and digital native[Read More]

  • GS&P brings Dali Back to Life

    by / January 24, 2019 /

    On the 30th Anniversary of Salvadori Dali’s death,Goodby Silverstein & Partners' “Dali Lives,” brings Dali back to life via artificial intelligence. Starting in April, visitors to the Dali Museum will have the opportunity to learn more about Dalí’s life and work from the person who knew him best: the artist himself.

    Using an artificial intelligence-based technique, the new “Dalí Lives” experience employ[Read More]

  • John McCain slams Trump from the grave.

    by / October 24, 2018 /

    It's no secret the late Republican John McCain hated Trump's guts. So it should be no surprise he continues to slam his after McCain's death. In a new spot, just out, McCain encourages everyone to vote - with lines like "we stand for truth against falsehood, freedom against tyranny..." Not convinced he's referring to Trump? Head over to the spot's website, mavericksneeded.org, where the first two check boxes you pledge tp support are "Stand up to bul[Read More]

  • Noise 13 Brands the Future of Technology for Sysdig

    by / October 12, 2018 /

    San Francisco design firm Noise 13 branded the future of technology for Sysdig, an open source tech firm that provides monitoring and security for data containers.

    Noise 13's objective was to visualize the virtual—building a brand of highly technical digital products that’s brainy, but relatable. They created a visual system, including iconography and a full library of patterns and illustrations. Noise 13 also developed a system[Read More]