Noise 13 cooks up a new look for New Age Meats
by thesanfranciscoegotist / October 22, 2020 /
Noise 13 is out with fun new branding for [Read More]
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NEW BRAND AI FIRM, B R A I V E, LAUNCHES IN SAN FRANCISCO AND NYC
by Egotist / August 25, 2020 /
The new brand artificial intelligence agency B R A IV E recently launched in San Francisco and New York. The firm, which helps companies create synergy between their brand and AI strategy and execution, was created by Co-Founder, Head of Strategy Trace Cohen and Co-Founder, Head of Technology Joe Kleinschmidt, in partnership with Venables Bell + Partners.
“Research predicts that 95% of interactions between consumers and businesses will be AI by the year 2025,” said Trace Cohen. [Read More]
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Rule of 3 and Parametric Launch Asset Manager’s First Advertising Campaign
by thesanfranciscoegotist / August 6, 2020 /
Rule of 3 has teamed up with Parametric Portfolio Associates LLC to launch the Seattle-based investment manager’s first ad campaign in its 30-year history. Targeted at wealth managers and financial advisors, the campaign is built around a new tagline for Parametric: Custom to the core.
Bindu Sutaria, Head of Marketing, Parametric, said: “The concept of what is now being called ‘direct indexing’ has been around for decades, but [Read More]
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LIFESTYLES APP MAKES CONDOMS CHEAPER AS STIS RISE
by thesanfranciscoegotist / July 29, 2020 /
Just like playing the market, playing the field comes with risk. That’s the creative spark behind a new stock market-inspired platform from FCB/SIX for sexual wellness brand LifeStyles. The project, called “Publicly Traded,” uses real-time Australian search activity around sexually transmitted infections (STIs) to generate “stock” chart visualizations — which drive dynamic online pricing for its products, making condoms more affordable when transmission is on the[Read More]
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Sutter Health and barrettSF Find Reason to Celebrate Life During the Pandemic
by thesanfranciscoegotist / July 14, 2020 /
barrettSF has created a new advertising campaign for Northern California health care provider Sutter Health that aims to extend a message of hope at a time when optimism is greatly needed.
“We're several months into COVID, and peopl[Read More]
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New campaign by Ivanka and White House tell laid off workers to just “find something new”
by thesanfranciscoegotist / July 14, 2020 /
"Find something new." Spoken like someone who has been handed jobs by daddy all these years. But you want to know something even worse? This tone deaf abomination was created by the Ad Council.
There's a website and a :30 spot as the focal points of the campaign. We're linking to it, but it makes us sad that supposed leaders in our industry came up with such a heartless slog[Read More]
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barrettSF and TuneIn launch new brand campaign
by thesanfranciscoegotist / June 25, 2020 /
Sreaming audio service TuneIn, along with their agency barrettSF, has launched “Hea[Read More]
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Venables Bell & Partners and Firstborn really want you to stop touching your face.
by thesanfranciscoegotist / April 15, 2020 /
To help combat the COVID-19 crisis, Venables Bell & Partners and digital agency Firstborn have partnered to launch a new effort called Facejar - a virtual face-touching "swear jar" that lets people turn accidental beard rubs, eye itches and nose picks during video meetings into money for protective equipment for medical professionals. The concept is simple: touch your face, donate a dollar.
The idea originated with VB&P ACD Elliot Nordstrom, [Read More]
