Rule of 3 and Parametric Launch Asset Manager’s First Advertising Campaign

by thesanfranciscoegotist / August 6, 2020 /
Rule of 3 has teamed up with Parametric Portfolio Associates LLC to launch the Seattle-based investment manager’s first ad campaign in its 30-year history. Targeted at wealth managers and financial advisors, the campaign is built around a new tagline for Parametric: Custom to the core.

Bindu Sutaria, Head of Marketing, Parametric, said: “The concept of what is now being called ‘direct indexing’ has been around for decades, but [Read More]
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LIFESTYLES APP MAKES CONDOMS CHEAPER AS STIS RISE

by thesanfranciscoegotist / July 29, 2020 /
Just like playing the market, playing the field comes with risk. That’s the creative spark behind a new stock market-inspired platform from FCB/SIX for sexual wellness brand LifeStyles. The project, called “Publicly Traded,” uses real-time Australian search activity around sexually transmitted infections (STIs) to generate “stock” chart visualizations — which drive dynamic online pricing for its products, making condoms more affordable when transmission is on the[Read More]
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Sutter Health and barrettSF Find Reason to Celebrate Life During the Pandemic

by thesanfranciscoegotist / July 14, 2020 /
barrettSF has created a new advertising campaign for Northern California health care provider Sutter Health that aims to extend a message of hope at a time when optimism is greatly needed.

“We're several months into COVID, and peopl[Read More]
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New campaign by Ivanka and White House tell laid off workers to just “find something new”

by thesanfranciscoegotist / July 14, 2020 /
"Find something new." Spoken like someone who has been handed jobs by daddy all these years. But you want to know something even worse? This tone deaf abomination was created by the Ad Council.

There's a website and a :30 spot as the focal points of the campaign. We're linking to it, but it makes us sad that supposed leaders in our industry came up with such a heartless slog[Read More]
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barrettSF and TuneIn launch new brand campaign

by thesanfranciscoegotist / June 25, 2020 /
Sreaming audio service TuneIn, along with their agency barrettSF, has launched “Hea[Read More]
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Venables Bell & Partners and Firstborn really want you to stop touching your face.

by thesanfranciscoegotist / April 15, 2020 /
To help combat the COVID-19 crisis, Venables Bell & Partners and digital agency Firstborn have partnered to launch a new effort called Facejar - a virtual face-touching "swear jar" that lets people turn accidental beard rubs, eye itches and nose picks during video meetings into money for protective equipment for medical professionals. The concept is simple: touch your face, donate a dollar.

The idea originated with VB&P ACD Elliot Nordstrom, [Read More]
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Fellow Celebrates Galentine’s Day by Asking Women to Thank Other Women

by Egotist / February 14, 2020 /
With Valentine's Day here, check out this fun initiative from Fellow, an app-based professional community for women in advertising backed and funded by Venables Bell & Partners. Living up to its mission to arm the next generation of female leadership with the hard-earned knowledge and support of their peers, Fellow is celebrated Galentine’s Day on February 13 by asking the women of advertising to thank all of the fabulous women who helped them fall in love with advertising and impacted [Read More]
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Noise 13 Launches Crave-Worthy Careers Site for Instacart

by Egotist / February 11, 2020 /
SF-based creative agency Noise 13 just launched a new careers site for Instacart, the grocery delivery/pickup service.

It's a fun site with nicely-done animations and it makes Instacart seem like an inviting place to work. And of course, plenty of food puns. You can see Noise 13's case study, along with more creative examples here.

[Read More]
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