• Timber – a dating app for trees

    by / February 14, 2019 /

    Chain saw manufacturer Husqvarna wanted to celebrate and honor the love for the forest that’s shared by many of their users. So for for Valentine’s Day, they created the tongue-in-cheek "Timber" - a dating service matching tree lovers with beautiful trees around the globe.

    Instead of swiping between lovesick singles, you get different trees that each have their own profiles. The California Redwood, for example, brags about its size, and The Ol’ Pine (sharing mindfulness quotes[Read More]

  • Transparent House creates cool AR experience for Mountain Hardwear

    by / February 6, 2019 /

    At the recent Outdoor Retailer Snow Show in Denver, Mountain Hardwear unveiled an innovative Augmented Reality experience from SF's Transparent House, which earned a "Best in Show" award, from the editors of GearJunkie Magazine.

    Michael Tchong, principal of Ubercool Innovation raved "The development work of Transparent House in augmented reality heralds a new future of retail visualization - a mandatory feature in a world that caters to a surging wave of millennials and digital native[Read More]

  • GS&P brings Dali Back to Life

    by / January 24, 2019 /

    On the 30th Anniversary of Salvadori Dali’s death,Goodby Silverstein & Partners' “Dali Lives,” brings Dali back to life via artificial intelligence. Starting in April, visitors to the Dali Museum will have the opportunity to learn more about Dalí’s life and work from the person who knew him best: the artist himself.

    Using an artificial intelligence-based technique, the new “Dalí Lives” experience employ[Read More]

  • John McCain slams Trump from the grave.

    by / October 24, 2018 /

    It's no secret the late Republican John McCain hated Trump's guts. So it should be no surprise he continues to slam his after McCain's death. In a new spot, just out, McCain encourages everyone to vote - with lines like "we stand for truth against falsehood, freedom against tyranny..." Not convinced he's referring to Trump? Head over to the spot's website, mavericksneeded.org, where the first two check boxes you pledge tp support are "Stand up to bul[Read More]

  • Noise 13 Brands the Future of Technology for Sysdig

    by / October 12, 2018 /

    San Francisco design firm Noise 13 branded the future of technology for Sysdig, an open source tech firm that provides monitoring and security for data containers.

    Noise 13's objective was to visualize the virtual—building a brand of highly technical digital products that’s brainy, but relatable. They created a visual system, including iconography and a full library of patterns and illustrations. Noise 13 also developed a system[Read More]

  • Levi’s “Use Your Vote”

    by / September 25, 2018 /

    FCB West, in partnership with Levi’s, has launched a VOTE campaign developed to ensure that eligible voters can exercise their right to vote on November 6. This new movement reminds the world of the power a single vote can hold, and it encourages the public to get informed, get involved, get registered and get out to vote this fall, with the message: “Your vote is the ultimate use of your voice. So use it.”

    Launching ahead of National Voter Registration Day on September 25, the [Read More]

  • Meanness is on the Rise: New Campaign Pushes Back

    by / September 20, 2018 /

    In an effort to combat both online and offline bullying, the Ad Council has released Because of You, a new Bullying Prevention message aimed at heightening self-awareness and reflection among teens. The new work encourages teens to consider the impact of their actions, in a culture where meanness is normalized, to create a more empathetic, inclusive culture.

    The campaign is timed around two crucial moments for the issue—back to school season and Bullying Prevention Month in October.[Read More]