by thesanfranciscoegotist / January 11, 2019 / Robinhood is an app that lets you "invest in stocks, ETFs, options, and cryptocurrencies, all commission-free, right from your phone or desktop." They've broken a new print campaign targets at millennials, convincing them that it's easy to invest in stock. While these have interesting, different art direction, the jewels and sports cars seem like a bit of an overpromise. The research we've seen[Read More]
by thesanfranciscoegotist / January 3, 2019 / We're used to fun Etrade spots or boring Schwab spots. We're not used to full frontal attacks on the competition in such a brutal manner. There's no wink wink coyness. There's no punchline. We love it. https://www.youtube.com/watch?v=kpQB1tEpH1w[Read More]
by thesanfranciscoegotist / November 28, 2018 / This is novel: Montblanc's new holiday window display features a "writing robot". In select boutiques throughout the world, the latest technology and traditional calligraphy are coming together to create giant wish lists, thanks to the help of Studio Jean-Marc Gady. As the robot moves back and forth the Montblanc pen it holds forms a classic holiday image, from snowflakes to ornaments. First unv[Read More]
by thesanfranciscoegotist / November 12, 2018 / Following a highly-successful launch video, barrettSF and game developer FoxNext are expanding their campaign for MARVEL Strike Force, a mobile game released earlier this year. A new broadcast spot, released in conjunction with the home video release of Deadpool 2, sees the S.H.I.E.L.D. Medic attempting to team-up with the anti-hero. The results are comedically unsuccessful. Fans have also bee[Read More]
by thesanfranciscoegotist / October 16, 2018 / We're both excited and sad for the Warriors’ final season playing at Oracle Arena in Oakland. But Duncan Channon's ‘Game Recognize Game’ work makes things a bit better. It's a dedicated campaign to recognize the famously loyal fans who’ve supported the Warriors across five decades of history. ‘Game Recognize Game’ celebrates the franchise’s legacy in Oakland through novel pairings of[Read More]
by thesanfranciscoegotist / October 15, 2018 / This is one of the better faux commercials we've seen in a while from the folks at Saturday Night Live. [Read More]
by Egotist / October 8, 2018 / There is no pop culture nugget too old to reference. Case in point: Ernest Packaging and Liquid Agency bring together an unconventional group of problem solvers - "the E-Team" - inspired by 1980’s TV police and special forces shows like the A-Team. “Ernest Packaging is not your everyday packaging company,” explained Tim Wilson, President of Ernest Packaging. “Our marketing and advertising[Read More]
by Egotist / October 5, 2018 / Freshworks, who makes customer engagement software, decided to punk Salesforce during their biggest conference of the year, Dreamforce 2018. You may have seen the #Failsforce” blimp floating around the city or marching band out spreading their message. News of the blimp flooded social media, including a "Failsforceblimp" Twitter handle and Blimp Merch. It was all a part of Freshworks’ 'Hit [Read More]
