Noise 13 breaks new work for subscription car service Mobiliti

by Egotist / September 7, 2018 / San Francisco creative agency Noise 13—who spearheaded all the design for UBER—is back with Detroit-based startup Mobiliti to launch a vehicle subscription service. Noise 13 founder and chief creative officer Dava Guthmiller led the strategy, identity, messaging and brand book assignment. It's some nice-looking work for what seems like an interesting client. We love seeing this kind of all-a[Read More]
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Nike and Kaepernick want you to dream crazy

by thesanfranciscoegotist / September 6, 2018 / Heeeerrrreeeee we go! Nike is out with a 2-minute spot featuring their newest spokesman and political lightning rod Colin Kaepernick. It's got more than 6 million views in less than 24 hours. The commercial harkens back to some of Nike's most aspirational anthems - it's beautifully written and shot. We only wish Kaepernick had a better VO delivery. [Read More]
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STOCCOPY: CRAPPY STOCK HEADLINES FOR CRAPPY STOCK PHOTOS

by thesanfranciscoegotist / August 29, 2018 / Denver area copywriter/creative director/problem solver Paul Suggett has put together an entertaining side project. Stoccopy is essentially the yang of a stock photo site in which headlines are free for the taking. “Every piss-poor line is completely FREE for you to use. Pair one with an equally shitty stock shot and presto, you have one of the worst ads the world has ever seen.” It’s w[Read More]
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PSAs For U.S. Forest Service Campaign Are A Love Letter To Trails

by thesanfranciscoegotist / August 27, 2018 / To celebrate the 50th anniversary of the National Trails System Act, the U.S. Forest Service and the Ad Council are launching a new extension of the successful Discover the Forest public service campaign today. “There is so much to explore and discover once you step outdoors,” said Lisa Sherman, president and CEO of the Ad Council. “A first-hand experience with nature is one of the best [Read More]
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Uber in the Eighties

by thesanfranciscoegotist / August 20, 2018 / This is so well done, we're seriously jealous. We have no doubt that if Uber existing in the 1980s, it'd be exactly like this. [Read More]
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Mekanism and Method show us there’s good inside.

by thesanfranciscoegotist / August 15, 2018 / Mekanism and Method have just launched a full-on song/music video that pulls its inspiration from the classic by The Proclaimers. [Read More]
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Vilnius is what???

by thesanfranciscoegotist / August 13, 2018 / Oh my. This tagline. This videos. The city even had to ask to postpone the ad campaign until after the Pope visits in September. To be a fly on the wall in this creative presentation... [Read More]
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KID SCHOOLS DAD ON GUN SAFETY IN UNSETTING NEW AD FROM DROGA5

by thesanfranciscoegotist / August 9, 2018 / A coalition led by the Brady Center to Prevent Gun Violence has unveiled “End Family Fire” — a campaign focused on preventing the eight gun-related tragedies that occur daily because of improperly stored weapons. The powerful campaign (wait for the ending) was produced in partnership with the Ad Council and Droga5. [Read More]
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