BSSP Senior Copywriter turns poem on race into a powerful short film.

by thesanfranciscoegotist / June 10, 2020 /
In light of all the recent events in our country, Zack Browne - Senior Copywriter at Butler Shine Stern & Partners (BSSP) - felt compelled to articulate his feelings on racism and being a Black man in America today, sharing a poem with his colleagues last week. They were so moved with his heartfelt words that Zack was inspired to share his piece with the world. With the help of a few of his friends and BSSP teammates, Zack was able to bring his words to life, turning his poem into a short[Read More]
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Ian Blackley wants to help.

by thesanfranciscoegotist / April 21, 2020 /
Here at the Egotist, we want to do everything we can to help the ad community right now. From free job posts to highlighting offers like this from copywriter Ian Blackley.

Ian got in touch with us to offer his services free of charge to any business that needs help. We love the selflessness. So if you need some creative ideas, check out his wor [Read More]
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Samuel L. Jackson Says Stay the F**k at Home

by thesanfranciscoegotist / April 2, 2020 /
Watch. It'll make you feel better. And yes, stay the fuck at home.

https://www.youtube.com/watch?v=sSrbxyna4z4&feature=emb_title
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zefrank is at it again with a Human Test Regarding Your Creativity

by thesanfranciscoegotist / February 28, 2020 /
As always, this is pure <chef's kiss> from zefrank. Hilariously insightful with some top notch copywriting. Even the mid-video ad is perfectly done.

https://www.youtube.com/watch?v=FJXcREFKNQg&feature=emb_title
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BSSP bring us a full on tasty yoghurt spot.

by thesanfranciscoegotist / February 25, 2020 /
Here's the first work for Noosa yoghurt from BSSP. It's full of both bright, bold art direction and some crafty copywriting. Yoghurt doesn't seem like the world's most exciting product, but this does a really nice job of standing out.

“We wanted to keep the playfulness of the noosa brand but elevate it to a more premium position in the yoghurt category. Combining luscious food photography with fun ingredient stories, we’ve created our own colorful and 'Full on Tasty' noosa [Read More]
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Life’s more fun with a dog.

by thesanfranciscoegotist / February 24, 2020 /
Check out this series of new spots from Milkbone dog biscuits. We certainly agree with the sentiment. The "Take Your Pet to Work Day" was the funniest of the bunch.

https://www.youtube.com/watch?v=Uzkd-S_pYIw

https://www.youtube.com/watch?v=aduVwJkt0a4

https://www.youtube.com/watch?v=GZHvYxrzp0M
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The benefits of being a sign spinner

by thesanfranciscoegotist / February 18, 2020 /
Welcome back to work! We thought we'd start the day with a funny spot about sign spinners. Spot on with the deadpan humor.

https://www.youtube.com/watch?v=9gDs-bAmeAY
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Fellow Celebrates Galentine’s Day by Asking Women to Thank Other Women

by Egotist / February 14, 2020 /
With Valentine's Day here, check out this fun initiative from Fellow, an app-based professional community for women in advertising backed and funded by Venables Bell & Partners. Living up to its mission to arm the next generation of female leadership with the hard-earned knowledge and support of their peers, Fellow is celebrated Galentine’s Day on February 13 by asking the women of advertising to thank all of the fabulous women who helped them fall in love with advertising and impacted [Read More]
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