RE/MAX has agents who know what they’re talking about.

by thesanfranciscoegotist / January 13, 2020 /
Funny set of spots by RE/MAX. If you've ever dealt with a bad Realtor, you know things can go badly fast. (Ok, maybe not don't-know-how-many-bedrooms bad, but still.)

https://www.youtube.com/watch?v=y7r4h930ylI

https://www.youtube.com/watch?v=Ej6qETbUDwQ

https://www.youtube.com/watch?v=bB5iGZU3eLs

https://www.youtube.com/watch?v=zPLWiMNG0Rw

https://www.youtube.com/watch?v=wQoWQOHO_pg
[Read More]
- 0
- Share
- Tweet
Naughty or nice? Time to rethink those labels.

by thesanfranciscoegotist / December 19, 2019 /
50% of mental health conditions begin by age 14 - that's why this year, Santa is delivering a reminder to pay attention to children's mental health and look out for warning signs. The spot is for child mental health group NAMI by Wieden + Kennedy New York, HBO, O Positive, and Arcade.

The copywriting in this is simply stunning. It strikes such a perfect tone and by the end, we all thought about kids - and how society labels them - a little differently. Bravo.

https://www.youtu[Read More]
- 0
- Share
- Tweet
Fun campaign to help older dogs get adopted

by thesanfranciscoegotist / November 25, 2019 /
We're always on the lookout for new ways to tackle a marketing problem. This one from Missouri’s Animal Protection Association and Darling Makery fits that bill.

Nice, clean art direction coupled with funny lines hopefully encourage more people to take a look at senior mutts when adopting.

[Read More]
- 0
- Share
- Tweet
Who’s gonna tell ’em?

by thesanfranciscoegotist / November 20, 2019 /
We get it. Minneapolis-based ad agency Broadhead Co. wanted to be clever. The idea that we all share in the problems associated with meth use isn't the worst positioning ever. But... really? No one spoke up in a meeting to say "Uh, hey guys...?"

Now, sadly, the nearly $450,000 campaign has become a laughing stock in the media. Maybe they should have just said no.

[Read More]
- 0
- Share
- Tweet
SOCIETY OF PROFESSIONAL JOURNALISTS TRADEMARKS ‘FAKE NEWS,’ SENDING TRUMP CEASE & DESIST

by thesanfranciscoegotist / November 1, 2019 /
The Florida Pro Chapter of the Society of Professional Journalists, America’s oldest and largest journalism advocacy organization, has trademarked the term ‘fake news’ in hopes of stopping President Trump from using the term as a way to discredit factual news stories he simply doesn’t like.

In addition to filing for a trademark on the term, SPJ Florida Pro Chapter will be sending out cease and desist letters to frequent abuse[Read More]
- 0
- Share
- Tweet
Funworks Serves Up New Spots for Hint Water

by Egotist / October 30, 2019 /
Funworks is out with three new spots for Egotist Headquarters' favorite Hint Water - which we love almost as much as these commercials. The bizarre situations and strange characters let the copywriting repeat the selling points over and over in a way that's funny, not annoying.

“Making something taste just like fruit without tasting artificial or adding sweeteners is really, really hard to do,” explains Funworks CCO Craig Mangan. “And it’s something that Hint deserves acknowle[Read More]
- 0
- Share
- Tweet
Argonaut brings the “Food Porn” to Carl’s Jr.

by thesanfranciscoegotist / October 16, 2019 /
Any time your press release mentions a voice over that "unleashes a torrent of passion for [the burger's] cheese cloaked beef patties, seeded buns and dripping famous sauce" you know it's worth a watch. These new spots from Argonaut are full of suggestive copy that (hopefully) make you unable to resist.

https://www.youtube.com/watch?v=wR5hvmldfcQ

https://www.youtube.com/watch?v=H3ZCZWXimi8

CKE

<[Read More]
- 0
- Share
- Tweet
Quarter Life Poetry on Surviving the Office – Circle Back (Official Music Video)

by Egotist / October 11, 2019 /
Swirl alumni Samantha Jayne (writer) and Arturo Perez (director) created this well done, funny video that is giving us some flashbacks...

https://www.youtube.com/watch?v=x4kHSmNKKgc
[Read More]
- 1
- Share
- Tweet