SOCIETY OF PROFESSIONAL JOURNALISTS TRADEMARKS ‘FAKE NEWS,’ SENDING TRUMP CEASE & DESIST

by thesanfranciscoegotist / November 1, 2019 /
The Florida Pro Chapter of the Society of Professional Journalists, America’s oldest and largest journalism advocacy organization, has trademarked the term ‘fake news’ in hopes of stopping President Trump from using the term as a way to discredit factual news stories he simply doesn’t like.

In addition to filing for a trademark on the term, SPJ Florida Pro Chapter will be sending out cease and desist letters to frequent abuse[Read More]
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Funworks Serves Up New Spots for Hint Water

by Egotist / October 30, 2019 /
Funworks is out with three new spots for Egotist Headquarters' favorite Hint Water - which we love almost as much as these commercials. The bizarre situations and strange characters let the copywriting repeat the selling points over and over in a way that's funny, not annoying.

“Making something taste just like fruit without tasting artificial or adding sweeteners is really, really hard to do,” explains Funworks CCO Craig Mangan. “And it’s something that Hint deserves acknowle[Read More]
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Argonaut brings the “Food Porn” to Carl’s Jr.

by thesanfranciscoegotist / October 16, 2019 /
Any time your press release mentions a voice over that "unleashes a torrent of passion for [the burger's] cheese cloaked beef patties, seeded buns and dripping famous sauce" you know it's worth a watch. These new spots from Argonaut are full of suggestive copy that (hopefully) make you unable to resist.

https://www.youtube.com/watch?v=wR5hvmldfcQ

https://www.youtube.com/watch?v=H3ZCZWXimi8

CKE

<[Read More]
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Quarter Life Poetry on Surviving the Office – Circle Back (Official Music Video)

by Egotist / October 11, 2019 /
Swirl alumni Samantha Jayne (writer) and Arturo Perez (director) created this well done, funny video that is giving us some flashbacks...

https://www.youtube.com/watch?v=x4kHSmNKKgc
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Stop trying to be Old Spice.

by thesanfranciscoegotist / September 23, 2019 /
Repeat after us: We will never be Old Spice. We shouldn't try to be Old Spice. It's not clever or funny, it's just derivative. We can come up with something else, so we won't try to be Old Spice.

https://www.youtube.com/watch?v=2Wg5Yols_jI
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Camp + King copywriter Michael Reiner’s newest film is out.

by thesanfranciscoegotist / September 18, 2019 /
Michael Reiner, a copywriter at Camp + King, has just premiered ‘Kamika’s Letters’, a 4 minute film about Kamika Hebbert.

"Kamika grew up in Foster Care, as her parents, siblings and cousins were repeatedly incarcerated over time. She now works in the Foster Care system, teaching Foster kids about believing in themselves, writing down their experiences, and teaching those of us outside of this “system” about its effect on a huge part of our population."

Rein[Read More]
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Ruh-ro… looks like Hims’ got caught (allegedly) ripping off Roman

by thesanfranciscoegotist / September 11, 2019 /
We've only heard one half of this story, but it looks pretty bad. The co-founder of men's health startup Roman has written a cheeky Medium post outlining all the ways his competitor, Hims', ripped off their website.

Founder [Read More]
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As seen on BART

by thesanfranciscoegotist / September 5, 2019 /
Oh no no no no no, Upstart.com. From the groan-inducing copywriting to the horrible art direction and cheesy stock photo, this may be one of the worst things we've seen this year.

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