by thesanfranciscoegotist / September 11, 2019 /
We've only heard one half of this story, but it looks pretty bad. The co-founder of men's health startup Roman has written a cheeky Medium post outlining all the ways his competitor, Hims', ripped off their website.
Founder [Read More]
by thesanfranciscoegotist / September 5, 2019 /
Oh no no no no no, Upstart.com. From the groan-inducing copywriting to the horrible art direction and cheesy stock photo, this may be one of the worst things we've seen this year.
by thesanfranciscoegotist / September 4, 2019 /
Made from stills and highlight clips, this new W+K spot for ESPN is everything we love about great advertising: emotional, universal, inclusive, true. Just beautiful, beautiful work.
https://www.youtube.com/watch?v=KqLEdaYo2AU
[Read More]
by thesanfranciscoegotist / September 3, 2019 /
Oakland's EVB has debuted new work for Wild Earth, supporting the launch of the world’s first high-protein, meat-free dog food. The agency spearheaded a complete rebrand for the plant-based pet food company, including strategy, messaging, packaging, sales materials and a 60-second brand video.
You might possibly remember Wild Earth. They got their funding after the company’s founder appeared on Shark Tank eating his own pet food and won over judge Mark Cuban.[Read More]
by thesanfranciscoegotist / August 29, 2019 /
by thesanfranciscoegotist / August 19, 2019 /
SF's own Eleven, artistic director Paul Wylde, and JetSuiteX have launched the latter's new brand name and identity, JSX, along with a refreshed website, logo, livery and new ad campaign.
“Because commercial flying is such drudgery, the notion of joy in flying is a foreign concept to so many business and [Read More]
by thesanfranciscoegotist / August 2, 2019 /
Everyone's freaking the fuck out over Ad Age's recent article discussing how Chase Bank is now using Artificial Intelligence-created copy instead of human-created copy because it performs better. One example was:
“Access cash from the equity in your home.” versus “It’s true—You can unlock cash from the equity in your home.” The second, better pe[Read More]
by thesanfranciscoegotist / July 31, 2019 /
Real Ale Brewing Company (RABC) has launched its latest beer - Firemans Light - and SF shop Partners in Crime is out with marketing for the beverage.
The campaign features the tagline, ‘For All Y’all’ and includes an online film, animated videos, website, print ads, in-store signa[Read More]
