• barrettSF brings The World’s Least Super Hero Back in New Ads for MARVEL Strike Force

    by / November 12, 2018 / Following a highly-successful launch video, barrettSF and game developer FoxNext are expanding their campaign for MARVEL Strike Force, a mobile game released earlier this year. A new broadcast spot, released in conjunction with the home video release of Deadpool 2, sees the S.H.I.E.L.D. Medic attempting to team-up with the anti-hero. The results are comedically unsuccessful. Fans have also bee[Read More]

  • ABC of Gender Identity

    by / October 23, 2018 / Given the news that the Trump Administration is trying to legislate out anyone not cic-gendered, this book by art director Devika Dalal, an A to Z alphabet book on binary and non-binary genders, was rather timely. It's aiming to help the modern child or adult better understand the world of gender identity and you can buy it on her site. [Read More]

  • Duncan Channon knows “Game Recognize Game”

    by / October 16, 2018 / We're both excited and sad for the Warriors’ final season playing at Oracle Arena in Oakland. But Duncan Channon's ‘Game Recognize Game’ work makes things a bit better. It's a dedicated campaign to recognize the famously loyal fans who’ve supported the Warriors across five decades of history. ‘Game Recognize Game’ celebrates the franchise’s legacy in Oakland through novel pairings of[Read More]

  • Noise 13 Brands the Future of Technology for Sysdig

    by / October 12, 2018 / San Francisco design firm Noise 13 branded the future of technology for Sysdig, an open source tech firm that provides monitoring and security for data containers. Noise 13's objective was to visualize the virtual—building a brand of highly technical digital products that’s brainy, but relatable. They created a visual system, including iconography and a full library of patterns and illustrati[Read More]

  • Personify Adds Personality to New Park James Hotel

    by / October 12, 2018 / Bay Area-based branding firm Personify was tapped to infuse the new Silicon Valley boutique Park James hotel with a distinct personality rooted in its quaint, yet forward-thinking Menlo Park neighborhood heritage. Along with branding, the identity, print and digital collateral for Park James Hotel and its Oak+Violet restaurant, Personify designed a suite of details including the entire hotel colo[Read More]

  • Liquid Agency Activates the E-Team for Ernest Packaging Solutions

    by / October 8, 2018 / There is no pop culture nugget too old to reference. Case in point: Ernest Packaging and Liquid Agency bring together an unconventional group of problem solvers - "the E-Team" - inspired by 1980’s TV police and special forces shows like the A-Team. “Ernest Packaging is not your everyday packaging company,” explained Tim Wilson, President of Ernest Packaging. “Our marketing and advertising[Read More]

  • Freshworks Takes to the Streets and Skies with 360 Campaign from Funworks

    by / October 5, 2018 / Freshworks, who makes customer engagement software, decided to punk Salesforce during their biggest conference of the year, Dreamforce 2018. You may have seen the #Failsforce” blimp floating around the city or marching band out spreading their message. News of the blimp flooded social media, including a "Failsforceblimp" Twitter handle and Blimp Merch. It was all a part of Freshworks’ 'Hit [Read More]

  • Levi’s “Use Your Vote”

    by / September 25, 2018 / FCB West, in partnership with Levi’s, has launched a VOTE campaign developed to ensure that eligible voters can exercise their right to vote on November 6. This new movement reminds the world of the power a single vote can hold, and it encourages the public to get informed, get involved, get registered and get out to vote this fall, with the message: “Your vote is the ultimate use of your voic[Read More]