by Egotist / September 14, 2018 / Bay Area-based branding agency Personify helped new California fitness concept Alkalign Studios launch their branding. The identity system includes the logomark, signage, digital experience and products/packaging. [Read More]
by Egotist / September 7, 2018 / San Francisco creative agency Noise 13—who spearheaded all the design for UBER—is back with Detroit-based startup Mobiliti to launch a vehicle subscription service. Noise 13 founder and chief creative officer Dava Guthmiller led the strategy, identity, messaging and brand book assignment. It's some nice-looking work for what seems like an interesting client. We love seeing this kind of all-a[Read More]
by thesanfranciscoegotist / August 27, 2018 / To celebrate the 50th anniversary of the National Trails System Act, the U.S. Forest Service and the Ad Council are launching a new extension of the successful Discover the Forest public service campaign today. “There is so much to explore and discover once you step outdoors,” said Lisa Sherman, president and CEO of the Ad Council. “A first-hand experience with nature is one of the best [Read More]
by thesanfranciscoegotist / August 20, 2018 / This is so well done, we're seriously jealous. We have no doubt that if Uber existing in the 1980s, it'd be exactly like this. [Read More]
by thesanfranciscoegotist / August 15, 2018 / Mekanism and Method have just launched a full-on song/music video that pulls its inspiration from the classic by The Proclaimers. [Read More]
by Egotist / August 6, 2018 / TheorySF today announced the launch of their Visit Mendocino County brand campaign. The campaign is the culmination of a significant collaboration between Visit Mendocino County and TheorySF. The campaign consists of a new brand identity, outdoor billboards, bus wraps and signage, taxi tops, digital advertising and shareable videos all driving to a new integrated website. “Even though Mendocin[Read More]
by Egotist / July 27, 2018 / We love this so much. The Oakland Indie Alliance (OIA) announced the official launch of the organization’s bold new “Keep It Oakland” campaign, designed to celebrate independent businesses rooted in the Oakland community. The campaign, created in collaboration with Oakland-based EVB, supports OIA’s mission of sustaining Oakland’s independent economy, building community and advocating for[Read More]
by thesanfranciscoegotist / July 16, 2018 / New Yorkers have more sex than any other Americans — according to surveys by condom brands — and Planned Parenthood wants that sex to be safe. That means providing access to contraceptives, prophylactics, sex education, wellness and preventive exams and STD treatment, all of which is available from PPNYC at low or no cost. The “Protect Our Freedom to F*ck” campaign from BBH, which asks peo[Read More]
