BSSP bring us a full on tasty yoghurt spot.

by thesanfranciscoegotist / February 25, 2020 /
Here's the first work for Noosa yoghurt from BSSP. It's full of both bright, bold art direction and some crafty copywriting. Yoghurt doesn't seem like the world's most exciting product, but this does a really nice job of standing out.

“We wanted to keep the playfulness of the noosa brand but elevate it to a more premium position in the yoghurt category. Combining luscious food photography with fun ingredient stories, we’ve created our own colorful and 'Full on Tasty' noosa [Read More]
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barrettSF Captures the Personal Side of Healthcare With Its Newest Sutter Health Campaign

by thesanfranciscoegotist / February 11, 2020 /
Not-for-profit healthcare network Sutter Health releases the second installment of its “1,000 Things” campaign with newly announced agency of record barrettSF [Read More]
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The craziest spot you will see all month.

by thesanfranciscoegotist / February 6, 2020 /
Space horses. Little people. Star Wars AND MC Hammer references. Horrible acting. Even worse computer graphics. And an interstellar "Welcome to Kentucky" billboard.

Settle in. You might want to watch this one a few times in a row.

https://www.youtube.com/watch?v=J08lxz-z5DU
[Read More]
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MERING LAUNCHES “EYEBALLS ARE AMAZEBALLS” CAMPAIGN FOR VSP VISION CARE

by Egotist / February 4, 2020 /
Mering is launching its “Eyeballs are Amazeballs” campaign for VSP Vision Care. Mering handled creative, digital, connected TV, programmatic and social. Look for it running nationally until May 31st.

“The beginning of the decade offered us a unique opportunity to leverage the year 2020 in a clever and relevant way,” said Mark Taylor, Chief Creative Officer, Mering. “The healthcare category can often be dry so we wanted to create a platform that was effective and educational [Read More]
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Claymation Connor McGregor kicks the crap out of his toys for Reebok.

by thesanfranciscoegotist / January 13, 2020 /
What happens when Conor McGregor, the most notorious MMA fighter, slips on a pair of Zigs? Watch and let the action begin. Fun spot. Good music. The claymation thing's been done before for sure, but this one still stands out and does a nice job of showcasing the shoes.

https://www.youtube.com/watch?v=ZnFKOM5LTg0
[Read More]
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Fun campaign to help older dogs get adopted

by thesanfranciscoegotist / November 25, 2019 /
We're always on the lookout for new ways to tackle a marketing problem. This one from Missouri’s Animal Protection Association and Darling Makery fits that bill.

Nice, clean art direction coupled with funny lines hopefully encourage more people to take a look at senior mutts when adopting.

[Read More]
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Recreation debuts brand new look

by thesanfranciscoegotist / November 12, 2019 /
SF agency Recreation has freshened up their own branding. The shop, which lists clients like Chevron, Clorox and Johnson & Johnson, is touting its "Brand new look. Same great people."

Check out their new website design to get a flavor of the new visual style.

[Read More]
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Ruh-ro… looks like Hims’ got caught (allegedly) ripping off Roman

by thesanfranciscoegotist / September 11, 2019 /
We've only heard one half of this story, but it looks pretty bad. The co-founder of men's health startup Roman has written a cheeky Medium post outlining all the ways his competitor, Hims', ripped off their website.

Founder [Read More]
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