by thesanfranciscoegotist / January 11, 2019 / Robinhood is an app that lets you "invest in stocks, ETFs, options, and cryptocurrencies, all commission-free, right from your phone or desktop." They've broken a new print campaign targets at millennials, convincing them that it's easy to invest in stock. While these have interesting, different art direction, the jewels and sports cars seem like a bit of an overpromise. The research we've seen[Read More]
by thesanfranciscoegotist / December 12, 2018 / Greenpeace France's new Christmas ad is not your usual holiday spot. "The Handmade Gift" uses stop-motion animation to communicate a message about pollution. A first viewing seemingly shows a little girl concerned about keeping her teddy bear protected from the cold but the end reveals a different story. "A Handmade Gift" is the first time the NGO and its agency, 84.Paris, who have been working t[Read More]
by thesanfranciscoegotist / November 12, 2018 / Following a highly-successful launch video, barrettSF and game developer FoxNext are expanding their campaign for MARVEL Strike Force, a mobile game released earlier this year. A new broadcast spot, released in conjunction with the home video release of Deadpool 2, sees the S.H.I.E.L.D. Medic attempting to team-up with the anti-hero. The results are comedically unsuccessful. Fans have also bee[Read More]
by Egotist / October 23, 2018 / Given the news that the Trump Administration is trying to legislate out anyone not cic-gendered, this book by art director Devika Dalal, an A to Z alphabet book on binary and non-binary genders, was rather timely. It's aiming to help the modern child or adult better understand the world of gender identity and you can buy it on her site. [Read More]
by thesanfranciscoegotist / October 16, 2018 / We're both excited and sad for the Warriors’ final season playing at Oracle Arena in Oakland. But Duncan Channon's ‘Game Recognize Game’ work makes things a bit better. It's a dedicated campaign to recognize the famously loyal fans who’ve supported the Warriors across five decades of history. ‘Game Recognize Game’ celebrates the franchise’s legacy in Oakland through novel pairings of[Read More]
by Egotist / October 12, 2018 / San Francisco design firm Noise 13 branded the future of technology for Sysdig, an open source tech firm that provides monitoring and security for data containers. Noise 13's objective was to visualize the virtual—building a brand of highly technical digital products that’s brainy, but relatable. They created a visual system, including iconography and a full library of patterns and illustrati[Read More]
by Egotist / October 12, 2018 / Bay Area-based branding firm Personify was tapped to infuse the new Silicon Valley boutique Park James hotel with a distinct personality rooted in its quaint, yet forward-thinking Menlo Park neighborhood heritage. Along with branding, the identity, print and digital collateral for Park James Hotel and its Oak+Violet restaurant, Personify designed a suite of details including the entire hotel colo[Read More]
by Egotist / October 8, 2018 / There is no pop culture nugget too old to reference. Case in point: Ernest Packaging and Liquid Agency bring together an unconventional group of problem solvers - "the E-Team" - inspired by 1980’s TV police and special forces shows like the A-Team. “Ernest Packaging is not your everyday packaging company,” explained Tim Wilson, President of Ernest Packaging. “Our marketing and advertising[Read More]
