Just like playing the market, playing the field comes with risk.That’s the creative spark behind a new stock market-inspired platform from FCB/SIX for sexual wellness brand LifeStyles. The project, called “Publicly Traded,” uses real-time Australian search activity around sexually transmitted infections (STIs) to generate “stock” chart visualizations — which drive dynamic online pricing for its products, making condoms more affordable when transmission is on the[Read More]
Interesting to see how different countries approach the curbing of alcohol abuse. Here are two martial art-themed films from Leo Burnett Bangkok for the Thai Health Promotion Foundation that use a light-hearted tone to do the convincing.
To show that food is better when shared (even in the middle of a pandemic), two SF-based freelance creatives created an international quarantine cookbook with recipes, photos, and stories from people in advertising around the world.
The passion project, Travel During Quarantine, uses food to connect the global ad community over the rich cultural diversity in adland when physical travel is impossible. The Instagram account features submissions from people in advertising that pay homag[Read More]
Trevor Robinson OBE, Executive Creative Director at Quiet Storm, said: “We’re in the seventh year of the Haribo Kids’ Voices campaign and all the research shows that it’s still working hard for the brand, perfor[Read More]