Grey launches a global campaign for Volvo on biggest safety challenge we’ve ever faced

by thesanfranciscoegotist / April 7, 2021 /
Grey has created the Ultimate Safety Test campaign for Volvo Cars. After leading the industry in automotive safety for decades, Volvo is now broadening its focus to make sure sustainability becomes as ingrained in the company culture as safety always has been.

“I am very proud to bring the Ultimate Safety Campaign to life”, said Mike Johnstone, Head of Central Marketing & Brand at Volvo Cars. “Sustainability is now as important as safety to us, with clima[Read More]
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Google Stories: “The Bicycling Bookseller” Navigates the Pandemic in Italy

by Egotist / February 22, 2021 /
Creative production company Where the Buffalo Roam (WTBR) recently partnered with Google Brand Studio EMEA on “The Bicycling Bookseller,” a heartwarming story about Mattia Garavaglia, a local bookstore owner in Turin, Italy. The 3 ½-minute film is a story of hope and resilience navigating the pandemic as a small business owner – and how Google Maps helped make it happen.

Mattia’s dreams of owni[Read More]
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Want to win a global advertising award for free?

by Egotist / February 17, 2021 /
After 40 years, the International Caples Awards is taking a different approach to show entries — going forward, it'll be free. Yes, you heard that right. It's FREE.

This isn't some random ad award either. The Caples brings in creative director judges from around the world, places like Australia, Belgium, Canada, Chile, Germany, India, New Zealand, Portugal, Spain, the Philippines, the UAE and the UK.

The Caples’ primary purpose is to "recognise and reward great creative wo[Read More]
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Odysseus Arms creates a 6-hour Thanksgiving video to help set a socially-distant T-day mood.

by thesanfranciscoegotist / November 25, 2020 /
Just in time for Thanksgiving, Odysseus Arms and wine client Lost Eden (from the country of Georgia), are unveiling a six-hour video on Lost Eden's website of an eclectic gathering of family and friends preparing and enjoying a sumptuous, traditi[Read More]
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JUST acquires international agency Enigma Marketing

by thesanfranciscoegotist / November 12, 2020 /
Two independent agencies have joined forces: JUST, has acquired internationally agency, Enigma Marketing, to create Just Global. With offices across North America, Europe and Asia Pacific, the new entity now works with more than 80 brands.

“We purpose-built Just Global to power the brands impacting the global digital transformation taking place,” states Brandon Friesen, Just Global’s Chief Executive Officer. Friesen continues, “Our team’s independent spirit and authentic app[Read More]
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BSSP’s ode to Mrs. Claus for Zulily

by thesanfranciscoegotist / October 28, 2020 /
Forget Santa and his reindeer, we all know the true hero behind the holidays: Mrs. Claus. Butler, Shine, Stern and Partners' newest holiday campaign for online retailer Zulily has flipped the script to spotlight the true force behind the season, the "Mrs. Claus" that exist in all of our lives—whether it's a mom, teacher, auntie, neighbor or friend who always heralds the holiday cheer.

Tapping into the insight that women are society's givers, and the f[Read More]
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Entries for The Telly Awards is now open

by thesanfranciscoegotist / October 22, 2020 /
The Telly Awards, has opened its annual call for entries with a host of new and expanded categories that seek to spotlight the cultural change, social impact, and creative innovation that has defined this unprecedented year. The theme of this year’s awards is “Your Stories Defy The Limits”, encompassing the creativity and storytelling efforts that surfaced in response to the unique challenges presented by 2020.

Given COVID issues (speci[Read More]
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Droga5 London creates new brand campaign for Rustlers

by thesanfranciscoegotist / October 6, 2020 /
Check out Droga5 London's new brand campaign for Rustlers. You can see where the ‘Better than you think’ spots are going, but these are well done with some funny lines that made us laugh.

The films are supported by radio as well as OOH and Digital Display in the brands new look and feel.

David Kolbusz, Droga5 London Chief Creative Officer said: “With the platform Better than y[Read More]
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