Sky Zero makes its mark in its first major campaign

by thesanfranciscoegotist / September 10, 2021 /
European media company Sky is inspiring audiences to make planet-saving choices as well as putting its own carbon emissions commitment to the fore in the first major campaign for its new Sky Zero brand, and its associated pledge to be net zero carbon by 2030.

The campaign's 60-second animated film, created by Engine Creative and called ‘The Day The Moon Came To Earth’, is quite something to watch.

Leon Jaume, Executive Creative Director at E[Read More]
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AB InBev’s Ambev Transforms Trucks Into Drunk Driving Awareness Campaign

by Egotist / May 27, 2021 /
We never knew this, but Brazil is a continental country where a lot of people die in traffic accidents every day. People in big cities see awareness campaigns about the issue, but Brazil is big, so outlying areas don't get advertised to.

In light of this, Ambev, the Brazilian brewing company of Anheuser-Busch InBev, took action and transformed its distribution fleet – one of the largest in the country – into media, starting an initiative able to travel for miles and reach far more[Read More]
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VSA Partners Serves Up Rare NZ Honey As the Antidote for Ordinary

by thesanfranciscoegotist / April 21, 2021 /
VSA Partners is out with their first integrated global campaign for[Read More]
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Grey launches a global campaign for Volvo on biggest safety challenge we’ve ever faced

by thesanfranciscoegotist / April 7, 2021 /
Grey has created the Ultimate Safety Test campaign for Volvo Cars. After leading the industry in automotive safety for decades, Volvo is now broadening its focus to make sure sustainability becomes as ingrained in the company culture as safety always has been.

“I am very proud to bring the Ultimate Safety Campaign to life”, said Mike Johnstone, Head of Central Marketing & Brand at Volvo Cars. “Sustainability is now as important as safety to us, with clima[Read More]
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Google Stories: “The Bicycling Bookseller” Navigates the Pandemic in Italy

by Egotist / February 22, 2021 /
Creative production company Where the Buffalo Roam (WTBR) recently partnered with Google Brand Studio EMEA on “The Bicycling Bookseller,” a heartwarming story about Mattia Garavaglia, a local bookstore owner in Turin, Italy. The 3 ½-minute film is a story of hope and resilience navigating the pandemic as a small business owner – and how Google Maps helped make it happen.

Mattia’s dreams of owni[Read More]
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Want to win a global advertising award for free?

by Egotist / February 17, 2021 /
After 40 years, the International Caples Awards is taking a different approach to show entries — going forward, it'll be free. Yes, you heard that right. It's FREE.

This isn't some random ad award either. The Caples brings in creative director judges from around the world, places like Australia, Belgium, Canada, Chile, Germany, India, New Zealand, Portugal, Spain, the Philippines, the UAE and the UK.

The Caples’ primary purpose is to "recognise and reward great creative wo[Read More]
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Odysseus Arms creates a 6-hour Thanksgiving video to help set a socially-distant T-day mood.

by thesanfranciscoegotist / November 25, 2020 /
Just in time for Thanksgiving, Odysseus Arms and wine client Lost Eden (from the country of Georgia), are unveiling a six-hour video on Lost Eden's website of an eclectic gathering of family and friends preparing and enjoying a sumptuous, traditi[Read More]
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JUST acquires international agency Enigma Marketing

by thesanfranciscoegotist / November 12, 2020 /
Two independent agencies have joined forces: JUST, has acquired internationally agency, Enigma Marketing, to create Just Global. With offices across North America, Europe and Asia Pacific, the new entity now works with more than 80 brands.

“We purpose-built Just Global to power the brands impacting the global digital transformation taking place,” states Brandon Friesen, Just Global’s Chief Executive Officer. Friesen continues, “Our team’s independent spirit and authentic app[Read More]
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