by thesanfranciscoegotist / November 19, 2018 / There are very few degrees of separation between any of us and those directly affected by the fires. We're all thinking about you and praying for the best. Not that we needed a reminder, but this footage, from ian Montgomery of sfdrones.tv, is a stark reminder of the devastation up north. https://vimeo.com/301337375[Read More]
by Egotist / November 15, 2018 / Cogs & Marvel, the Dublin and San Francisco-based experiential agency, is welcoming creative director Jamie Shaw as leader of its creative department in the US. She'll be working from the shop's San Francisco office. Shaw was most recently responsible for the highly praised San Francisco pop-up museum That Lady Thing, created through local agency Eleven. Prior to Eleven, Shaw worked with bran[Read More]
by thesanfranciscoegotist / November 15, 2018 / Interesting stuff going on over at Portal A. They've greenlit two new pilots as part of a program designed to bring innovative show formats directly to fans. Under the new banner “Moonshots”, the studio plans to fund, produce, and release a series of projects in 2019. “Some of the most groundbreaking series in recent memory – from Insecure to Broad City – have come as a result of creat[Read More]
by thesanfranciscoegotist / November 13, 2018 / barrettSF is launching its second holiday marketing campaign for Cost Plus World Market. Driven by the tagline “Gift Thoughtfully,” the spot showcases a cute-as-a-button kid looking for Santa's favorite cookie... and finding something even better to gift. “This year we wanted to tap into that energy that goes into finding the ‘perfect gift’,” said Cost Plus World Market CMO Adrian St[Read More]
by thesanfranciscoegotist / November 12, 2018 / Following a highly-successful launch video, barrettSF and game developer FoxNext are expanding their campaign for MARVEL Strike Force, a mobile game released earlier this year. A new broadcast spot, released in conjunction with the home video release of Deadpool 2, sees the S.H.I.E.L.D. Medic attempting to team-up with the anti-hero. The results are comedically unsuccessful. Fans have also bee[Read More]
by Egotist / November 12, 2018 / Modeled after a Hollywood release (and almost as long as one), Cricket Wireless is launching its holiday campaign this season with the help of its AOR, ARGONAUT, starting with the release a (very) short film, Four for the Holidays. They also brought its animated characters to life with a FB Live press junket. Utilizing live-rendering technology, Cricket characters, Dusty and Rose, were transforme[Read More]
by thesanfranciscoegotist / November 9, 2018 / The Monterey Bay Aquarium asked Hub San Francisco, their AOR, to come up with an idea that would “stop people” and make them think about the problem of plastic in the ocean. We think this giant blue whale will do the trick. The life-sized mammal - 82 feet long - was created out of locally-sourced plastic trash and debuted on October 13th near Golden Gate Bridge on Crissy Field. Based on the h[Read More]
by thesanfranciscoegotist / November 8, 2018 / Emeryville's Just Media has announced that Daniel Lorenze has joined the agency of Head of Content Creation, and partnered with Elizabeth Dawson as Creative Director. Joe Parente has also joined the team as Chief Financial Officer. Daniel's past stops have included Havas Worldwide, San Francisco and a stint as the primary photographer at World of Good. Elizabeth’s career has taken her to the [Read More]
