by thesanfranciscoegotist / September 24, 2018 / Is it weird we've collectively seen this Apple Watch spot about 200 times and most of us couldn't even remember what it was for? Maybe because in 60 seconds you get about 6 total seconds of the watch itself. With all the cool new features, this seems like a missed opportunity. [Read More]
by Egotist / September 20, 2018 / Your odds of getting approved for a credit card may be better than some other, less happy outcomes. That's the premise behind Funworks' new campaign for Credit Karma called “Know Your Odds.” “When we conceptualized the campaign, we realized that there are all of these negative emotions that come with credit cards – not necessarily with spending, but with approvals,” explains Funworks CC[Read More]
by Egotist / September 20, 2018 / In an effort to combat both online and offline bullying, the Ad Council has released Because of You, a new Bullying Prevention message aimed at heightening self-awareness and reflection among teens. The new work encourages teens to consider the impact of their actions, in a culture where meanness is normalized, to create a more empathetic, inclusive culture. The campaign is timed around two cruci[Read More]
by Egotist / September 20, 2018 / Celebrating Perdue chicken's animal care initiatives, Bay Area creative agency Enlisted Design created an entirely new visual language for their packaging. We love seeing local package design, especially on a big brand like this. [Read More]
by Egotist / September 18, 2018 / Cool stuff from local illustrator Cecilia Granata. If you like her style and want to see more, check out her site. [Read More]
by Egotist / September 14, 2018 / When it comes to choice, there’s no underestimating its value and power. That’s what Blue Shield of California wants you to know in its latest OOH campaign. In partnership with BSSP, the healthcare service plan provider made one of its largest OOH media buys ever. The campaign will run through the end of the year in both San Francisco and Los Angeles. The creative features black and white hea[Read More]
by Egotist / September 14, 2018 / Bay Area-based branding agency Personify helped new California fitness concept Alkalign Studios launch their branding. The identity system includes the logomark, signage, digital experience and products/packaging. [Read More]
by thesanfranciscoegotist / September 10, 2018 / Brilliant promises to bring the world “All Together Now” with its first digital ad campaign - and if that sounds familiar, it's because it's a Beatles song that the smart home controller company somehow got the rights to use. The small 30 person startup joins the ranks of much larger brands like Nike, Lincoln/Mercury, Allstate, and Proctor & Gamble, to be fortunate enough to receive appro[Read More]
