CAMP + KING APPOINTS NEETI NEWASKAR AS GROUP STRATEGY DIRECTOR

by thesanfranciscoegotist / January 24, 2020 /
Personnel news on a Friday: Camp + King (C+K) has appointed Neeti Newaskar as group strategy director. Newaskar previously led the strategy team at Evolution Bureau (EVB), and prior to that she was senior brand strategist at Venables Bell & Partners.

“I was drawn to Camp + King because of the incredible roster of clients and its talented team,” Newaskar said. “I feel fortunate to be in a position to push brands to dream bigge[Read More]
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JUST Media Honors Best In Marketing Technology, Platforms and Partnerships

by Egotist / January 24, 2020 /
Emeryville (and Austin, TX)-based JUST Media has announced the winners of their first-ever Dick Reed Awards. Named in honor of the company's late CEO, these honors recognize the outstanding ingenuity, commitments and foresight of media leaders. Winners from the night include LinkedIn, NetBase, The Trade Desk, Bombora and more.

“We have always celebrated our media, platform and technology partnerships, all of w[Read More]
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Goodby out with teaser for the Doritos Super Bowl spot

by thesanfranciscoegotist / January 22, 2020 /
Goodby Silverstein and Partners is out with a Doritos teaser for the Big Game. If you don't want any spoilers, stop reading. Otherwise, there’s a cooler sheriff in town. And his name is Lil Nas X.

https://www.youtube.com/watch?v=jOD79KK8I5c
[Read More]
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Landscape unveils theme ‘Intentional Distortions’ for San Francisco Design Week 2020

by Egotist / January 21, 2020 /
Today, in partnership with leading brand strategy and design studio Landscape, San Francisco Design Week 2020 launches the theme for the 2020 event: ‘Intentional Distortions’. This year’s concept challenges the design community to address familiarity, bias, and what we know of reality.

“It's important for the success of San Francisco Design Week to collaborate with like-minded partners whose practice and vision are aligned with ours,” says Dawn Zidonis, executive director of[Read More]
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Argonaut’s newest work for Honey Bunches of Oats

by thesanfranciscoegotist / January 17, 2020 /
ARGONAUT is out with a new national campaign for Honey Bunches of Oats that's an evolution of their previous ‘Rhymes With Delicious’ campaign. This is the second major, integrated campaign to come out of Post & ARGONAUT’s partnership – the agency also works with Post on licensed branded cereals including Hostess Honey Bun and the recently launched Hostess Twinkies Cereal.

https://www.youtube.com/watch?v=5tLNOR8-r-M&feature=youtu.be

https://www.youtube.com/wat[Read More]
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Duncan Channon breaks first national campaign for Upwork

by thesanfranciscoegotist / January 16, 2020 /
Three new TV spots by Duncan Channon for Upwork feature a spirited spokesperson who tours viewers through dynamic workplaces that are more flexibly staffed than they appear at first glance. It's the first national campaign for the freelancing pl[Read More]
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Firewood Named an Ad Age Best Place to Work 2020

by Egotist / January 14, 2020 /
Some good early 2020 news: Firewood was named to Ad Age's Best Places to Work 2020, a ranking of the top 50 workplaces in advertising, marketing, media, and ad tech. Firewood is ranked 13th of the top 25 companies with more than 200 employees.

Agencies considered for the list were evaluated on the importance of six key satisfaction areas: company culture, employee benefits, employee development, company environment, employee engagem[Read More]
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Nonfiction Designs New Product for Non-Invasive Tremor Treatment

by Egotist / January 13, 2020 /
We don't get a lot of product design work sent our way, but we'd love more like this! Check out the work SF-based design studio Nonfiction did on a non-invasive medical device to effectively reduce essential tremor—a chronic disease affecting over 7 million in the US.

Cala Trio is a watch-like wearable that "sends the skin neuromodulation waves to stimulate and interrupt tremor-causing ner[Read More]
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