What Makes a Great Effie Award Submission

by / May 27, 2021 /

It was an honor to judge the Effie Awards this year. As perpetual students of the industry, it’s always inspiring to get that exposure to the greatest home runs of the past year and the cases that attempt to do them justice. 

That said, it’s not lost on me how tedious and overwhelming the process of writing an Effie Case Submission is. Not unlike pitching, you’re committing to a process of gathering, revisiting, wri[Read More]

SB LV: Some Bright Spots in a Celebrity-Filled Ad Game

by / February 9, 2021 /

Advertisers led the big game with celebrity formulas, and some tackled gender, diversity and inclusion. Representation in front of the camera was consistent with 2020 levels and showed a continued commitment to casting women of all types. But behind the camera, directors were 5% women and 7% people of color, indicating a much-needed shift around those who write and direct these ads. 

[Read More]

What I Learned In 2020 – Drake Paul, John McNeil Studio

by / December 30, 2020 /

2020 was a lot—for everyone—but I had an especially different kind of year. I moved from Chicago to the Bay Area in August of 2019, with my pregnant wife and dog. Became a dad in January. And then, like everyone else, locked down in March. That feels like important context.

Here’s what I learned…

People try to scare you before you have your first kid, but kids are actually a lot of fun (I highly recommend having one). 

Making ads doesn’t always matter—but [Read More]

What I Learned In 2020 – Andreas Berner, Ntropic

by / December 29, 2020 /

The work is about personal resilience and the will to push on - this challenging year has asked a lot of every one of us.
It was dark and exigent. Nevertheless, we have managed to stay afloat and, in many cases, grown.
In my project, "Power From Within," I am elaborating on that idea - showcasing the beauty of our relentless determination and soulful reflection that in the[Read More]

What I Learned in 2020 – Jon Wolanske, Goodby Silverstein & Partners

by / December 23, 2020 /

What an insane year.

Wow. Thanks, Jon, for that insightful, rarely uttered observation.  

But really … what a year. And it’s still going. Wheeeee!

I learned a lot in 2020. Many of the lessons are lessons others have already written about for this site in far more eloquent ways than I could ever put. While some other things I learned just don’t feel right to expound upon. Like the fact that I am way more productive when wearing a pair of non-elastic-wais[Read More]

What I Learned in 2020 – Melissa Macarian, Camp + King

by / December 22, 2020 /

It was a hard year - in fact the hardest I ever had. But there was a lot to be learned, at home and at work - which turned into the same place.

Discipline goes both ways.
A few months into lockdown, in one of our usual Skype sessions, my father-in-law said “Working from home takes a lot of discipline...” I laughed it off as a classic parental teaching moment until he finished his thought “...discipline to do the work and[Read More]

What I Learned in 2020 – Conor Duignan, barrettSF

by / December 21, 2020 /

2020, what a ride huh? I, like most of you, learned a lot this year. Here are a few nuggets:

• An agency isn’t its four walls or the wine on tap, it’s the people. But damn do I miss the wine.

• Production over ZOOM works, but the craft service doesn’t compare.

• Even 10 months into a global pandemic I will still forget my mask when leaving the house and[Read More]