Look, there are a thousand places you can get a take on every ad that ran during the Super Bowl. You don't need more opinions from us. But what do actual, non-ad folks think? Since we attended a nice, outdoor, socially-distant Big Game party, we have your answers. We didn't want to be the creepy losers doing no socializing, so we didn't get them all, but here's what we heard.
It was an honor to judge the Effie Awards this year. As perpetual students of the industry, it’s always inspiring to get that exposure to the greatest home runs of the past year and the cases that attempt to do them justice.
That said, it’s not lost on me how tedious and overwhelming the process of writing an Effie Case Submission is. Not unlike pitching, you’re committing to a process of gathering, revisiting, wri[Read More]