SB LVI: The Celebrity Bowl with Some Bright Spots

by / February 14, 2022 /

Welcome to Celebrity Bowl 2022. Or nostalgia bowl? Or maybe Crypto bowl? We’re still fully processing that QR code. Regardless, advertisers in every category led the big game with celebrity formulas. For the first time ever, female BIPOC representation (46%) and male BIPOC representation (41%) mirrored the 38% BIPOC US population. While it was refreshing to see women and people of color wo[Read More]

Overheard at a Super Bowl party

by / February 14, 2022 /

Look, there are a thousand places you can get a take on every ad that ran during the Super Bowl. You don't need more opinions from us. But what do actual, non-ad folks think? Since we attended a nice, outdoor, socially-distant Big Game party, we have your answers. We didn't want to be the creepy losers doing no socializing, so we didn't get them all, but here's what we heard.

https://www.youtube.com/watch?v=u3pbC74bf8E

"What does that have to do with Toyota?"

"Shouldn'[Read More]

What Makes a Great Effie Award Submission

by / May 27, 2021 /

It was an honor to judge the Effie Awards this year. As perpetual students of the industry, it’s always inspiring to get that exposure to the greatest home runs of the past year and the cases that attempt to do them justice. 

That said, it’s not lost on me how tedious and overwhelming the process of writing an Effie Case Submission is. Not unlike pitching, you’re committing to a process of gathering, revisiting, wri[Read More]