Need Inspiration? Firewood Creatives Sound Off on What Makes Things Spark

by / May 12, 2020 /

I used to think I needed a muse. Growing up, I loved the electric moments when inspiration struck… which were often in class! Imagine a scrawny, bespectacled kid quietly flipping to the back of her math notebook to scribble out the next chapter of her latest novel and you’ll have a pretty good picture of my childhood from ages 8 to 13. Because, you know, as a creative writer, when the muse calls, you need to answer. Right? How Homeric.

Fast-forward 15 years or so and I’m a full-[Read More]

How Brands Can Respond To A Crisis With Empathy

by / May 4, 2020 /

A public crisis often results in a call to action. The COVID-19 pandemic is the latest and perhaps largest case in point, hitting every aspect of American society and prompting the need for aid, whether it comes from federal and state government agencies, or from a small restaurant owner serving free meals to the unemployed and homeless.

Some well-known U.S. brands are helping, too, illuminating different ways businesses c[Read More]

Creativity Amid Crisis: 4 Ways Marketers Can Navigate Outbreaks and Uncertainties

by / March 20, 2020 /

There’s no doubt that the COVID-19 coronavirus will continue to impact all of us—as individuals, family members, colleagues, and members of the global community. While we diligently wash our hands and take the necessary precautions to protect ourselves and our communities, we—as marketers—need to act upon the challenges already affecting some of our clients’ businesses. And there is much we can do about it.

There’s no denying that businesses across many industries are suff[Read More]

How to Hire a Creative

by / February 11, 2020 /

As someone who has spent nearly my entire career in ad agencies, I’ve hired my share of people. I know the kind of person I look for. I know the questions I like to ask. And I’d like to think I have a pretty good track record when it comes to finding creative folks. But I[Read More]

Super Bowl LIV: Advertisers showed progress on gender balance but stayed cautious

by / February 6, 2020 /

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with more LGBTQ-friendly and gender-neutral messaging, but advertisers stayed within the bounds of safe formulas: movie spoofs, nostalgia, and celebrities. 

But this is still progress, especially compared to the past 5 Super Bowls, when male characte[Read More]

“What I learned this year” by Tom Lucente, Creative Director at April Six.

by / January 7, 2020 /

As with all good marketing, giving the consumer something extra is always a happy surprise. So happy surprise! We have an extra "What I learned this year" piece by Tom Lucente, Creative Director at April Six. Enjoy!

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I learned the more things change the more they stay the same. (It was a repeat course.) 

Recently, I revisited [Read More]

“What I learned this year” by Will Elliott, Creative Director, Goodby Silverstein & Partners

by / January 6, 2020 /

We're wrapping up the 2019 edition of "What I learned this year." Hope you've enjoyed them all. Our last, but definitely not least, comes from Will Elliott, Creative Director, Goodby Silverstein & Partners. It's a great one to read and head into 2020 with. Enjoy!

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I rode a motorcycle across Africa this year, and let me tell you, I learned a lot. But this is an ad blog, so I’m not going to write about dirt roads [Read More]