Egotist Briefs: Brett Lovelady of Astro Studios

by / June 13, 2018 / We haven't done an Egotist Briefs in a while, so we knew when it was time we'd better come strong. Well, this one is great if you do ask us. We spoke with Brett Lovelady, Founder, Creative Capitalist, Designer and Chief Instigator at Astro Studios. Give it a read. “Fighting gravity.” It's your tagline. Where’d that come from and what does it mean? Fighting Gravity means to elevate above[Read More]

Sorry ads, indeed.

by / May 30, 2018 / You may have heard , suddenly, in the midst of the NBA playoffs a national sorry-storm broke out. Wells Fargo, Facebook and Uber are spending millions on earnest ads that imply how sorry they are. Without ever saying sorry, of course. These ads range from mediocre to painful. They forget the basics of advertising. You must have something to say. You must be believable. On these measure[Read More]

A primer on how to build your student portfolio

by / March 19, 2018 / Portfolio season is upon us. To the students out there at ad schools, or for anyone just trying to get into the business, we have a few suggestions. These are not rules. And they likely contradict what you may hear elsewhere. But a few years ago I began to help bring in the talent here at Venables Bell and so I’ve probably looked at hundreds of portfolios in that time. And as someone who sees co[Read More]

My 2018 To-Do List: Haraldur Thorleifsson, Founder / CEO, ueno.

by / March 6, 2018 / People have limited time. You have a row of small moments that somehow fill your days. And then they die. Someone else is working on fixing the death part (we can’t do everything). Ueno was founded to work on the small moments. To make them more meaningful, fun, inspiring, exciting, stupid and surprising. To date we have focused most of our efforts on creating digital things. Things you can’[Read More]

My 2018 To-Do List: David Morrissey, Strategy Director + Head of Communications Planning, Camp + King

by / February 26, 2018 / The only New Year’s resolution I’ve ever kept was 2016’s, when I resolved to learn how to make the best meatballs. That’s right–meatballs. With a little help from Marcella Hazan’s Classic Italian Cookbook, lots of experimentation with beef and pancetta, and a willingness to ignore my growing waistline, huzzah! Resolution achieved. Unfortunately, in my experience outside of meatballs, [Read More]

My 2018 To-Do List: Jamie Barrett, founder, barrettSF

by / February 20, 2018 / On January 2nd, the first real day of the year, I woke up. Kinda. By "woke up" I mean I glanced sideways to check the time. I prayed the clock would say 11:30pm. It didn't. It screamed 6:45 in the morning. Crap on a stick. I look to the other side of the bed. My wife Beth is long gone, probably well into her fourth productive task of the day. I look to the foot of the bed and see our jobless do[Read More]

My 2018 To-Do List: Snow Burns, Senior Director, Strategy and Social, John McNeil Studio

by / February 12, 2018 / We have a new series of editorials coming your way,, beginning today. "My 2018 To-Do List" features thoughts from a wide range of Bay Area advertising folks. We figured our 2018 list is already shot to hell, so why not give you guys some lists that might actually happen. Check out this first one from Snow Burns, Senior Director, Strategy and Social, John McNeil Studio. -------------------- Lear[Read More]

Indie Agencies on the Beer, QSR and Food and Beverage Super Bowl Ads

by / February 9, 2018 / Tide Wins the Beer Wars Alec Beckett, Creative Director at Nail Communications in Providence, RI noted that with no hard selling or product features and benefits to flog (in theory) beer advertising has the highest entertainment potential. He felt that this year was a big disappointment for the beer category: “Our crowd was excited to see the Bud Light battle, but was disappointed that the fir[Read More]