How to Hire a Creative

by / February 11, 2020 /

As someone who has spent nearly my entire career in ad agencies, I’ve hired my share of people. I know the kind of person I look for. I know the questions I like to ask. And I’d like to think I have a pretty good track record when it comes to finding creative folks. But I[Read More]

Super Bowl LIV: Advertisers showed progress on gender balance but stayed cautious

by / February 6, 2020 /

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with more LGBTQ-friendly and gender-neutral messaging, but advertisers stayed within the bounds of safe formulas: movie spoofs, nostalgia, and celebrities. 

But this is still progress, especially compared to the past 5 Super Bowls, when male characte[Read More]

“What I learned this year” by Tom Lucente, Creative Director at April Six.

by / January 7, 2020 /

As with all good marketing, giving the consumer something extra is always a happy surprise. So happy surprise! We have an extra "What I learned this year" piece by Tom Lucente, Creative Director at April Six. Enjoy!

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I learned the more things change the more they stay the same. (It was a repeat course.) 

Recently, I revisited [Read More]

“What I learned this year” by Will Elliott, Creative Director, Goodby Silverstein & Partners

by / January 6, 2020 /

We're wrapping up the 2019 edition of "What I learned this year." Hope you've enjoyed them all. Our last, but definitely not least, comes from Will Elliott, Creative Director, Goodby Silverstein & Partners. It's a great one to read and head into 2020 with. Enjoy!

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I rode a motorcycle across Africa this year, and let me tell you, I learned a lot. But this is an ad blog, so I’m not going to write about dirt roads [Read More]

“What I learned this year” by Chris Cummings, Chief Strategy Officer at BSSP.

by / January 2, 2020 /

Hope you all had an incredible New Year's Eve and Day. We're still moving a bit slow ourselves, but wanted to make sure you got the next installment of "What I learned this year." Today's comes from Chris Cummings, Chief Strategy Officer at BSSP. Enjoy!

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First, I’m grateful for the opportunity to share a thought for my and our year as BSSP.

We learned all sorts of different things this yea[Read More]

What I Learned This Year by Todd Eisner, Creative Director/Associate Partner at barrettSF

by / December 30, 2019 /

Only a couple more days in the year, but lots of excellent "What I learned this year" pieces to come. Kick off your money with this one from Todd Eisner, Creative Director/Associate Partner at barrettSF.

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I learned an important lesson this year, courtesy of my four-year-old son. And Batman.

You see, my son likes Batman A LOT. Even more than that one guy at your offic[Read More]

“What I learned this year” by Carolina Cruz-Letelier Director of Client Services, Associate Partner, M/H VCCP

by / December 27, 2019 /

Our first "What I learned this year" piece was excellent. Our second one by Carolina Cruz-Letelier Director of Client Services, Associate Partner, M/H VCCP is just as awesome. Give it a read. Learn some stuff. We'll be back on Monday with another one.

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2019 actually marks my 10th year working in the agency world[Read More]