M/H VCCP goes back to MUH-TAY-ZIK / HOF-FER

by / January 27, 2020 /

The receptionist who answers the phones must be happy. MUH-TAY-ZIK / HOF-FER, who became letter salad M/H VCCP, has now gone back to MUH-TAY-ZIK / HOF-FER. The switch is to help avoid perception of category conflicts and to help the SF office stand out.

The agency remains part of the VCCP Group and we're told the two remain highly collaborative. 

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CAMP + KING APPOINTS NEETI NEWASKAR AS GROUP STRATEGY DIRECTOR

by / January 24, 2020 /

Personnel news on a Friday: Camp + King (C+K) has appointed Neeti Newaskar as group strategy director. Newaskar previously led the strategy team at Evolution Bureau (EVB), and prior to that she was senior brand strategist at Venables Bell & Partners.

“I was drawn to Camp + King because of the incredible roster of clients and its talented team,” Newaskar said. “I feel fortunate to be in a position to push brands to dream bigge[Read More]

JUST Media Honors Best In Marketing Technology, Platforms and Partnerships

by / January 24, 2020 /

Emeryville (and Austin, TX)-based JUST Media has announced the winners of their first-ever Dick Reed Awards. Named in honor of the company's late CEO, these honors recognize the outstanding ingenuity, commitments and foresight of media leaders. Winners from the night include LinkedIn, NetBase, The Trade Desk, Bombora and more.

“We have always celebrated our media, platform and technology partnerships, all of w[Read More]