1stAveMachine Backs Protests Against Iranian Oppression With PSA

by / November 29, 2022 /

After getting a cry for help via an email from a young Iranian woman living through the turmoil, 1stAveMachine released a PSA in support of Iranians who are fighting the regime that has been oppressing them for more than 40 years.

"The people of Iran need to know the whole world is standing behind them," the email reads in part. "They need hope. This war is not just ours." 

"Since then," the email explains, "most Iranians are prote[Read More]

General Motors Auctions Art Work Done on Vehicle Hoods for Charity

by / November 22, 2022 /

General Motors's multicultural agency of record, Atlanta-based Majority, was the force behind a unique branded content series for the automotive giant that has resulted in artwork done on GM vehicle hoods, all of which are being auctioned off for charity.

GM's Zone Zero showcased the GMC Hummer EV Pickup, Ultium Platform and the new branded content series, Neighbor Hoods, at Roc Nation's Made in America Festival, an annual two-day, culturally [Read More]

OKRP Launches Campaign For AliExpress 11-11 Shopping Extravaganza

by / November 9, 2022 /

AliExpress, the world’s largest online shopping marketplace is introducing its vast offering to US consumers during its traditional 11/11 event, an annual global shopping festival that garners eight-times the sales of Black Friday.

To raise awareness of the endless wonders the marketplace sells, AliExpress is launching a social-first campaign from its new agency OKRP urging consumers to “get aboard the AliExpress.” OKRP was awarded the inaugural A[Read More]

Cut+Run Welcomes Editor Amy Rosenberg

by / October 24, 2022 /

Editor Amy Rosenberg brings her artful eye and electric creative spirit to Cut+Run. With a baseline belief that every edit requires its own unique formula – part art, part science – Amy has developed not only a unique vision and style, but a speed and articulation that is a thing of beauty.

“Amy has this ability to see solutions beyond the expected. Not only does she execute her craft with beautiful precision, but she also has an innate positi[Read More]

Sutter Health showcases its healthcare workers as the stars of Barrett’s “Never-Ending Ad Campaign” 

by / October 5, 2022 /

It’s been a challenging time in healthcare. So when Sutter Health and its ad agency, Barrett, began planning its fall 2022 advertising campaign, they decided to highlight the system’s high-quality personal care and salute the hardworking employees and physicians who provide that care. And who better to share their commitment and pride than the doctors, nurses, and other [Read More]

MATCH GROUP’S BLK TEAMS UP WITH RAPPERS TRINA AND SAUCY SANTANA FOR NEW SINGLE “NO VOTING NO VUCKING”

by / October 4, 2022 /

Hip-Hop Artists Partner with Dating App to Create New Voting Anthem to Empower and Uplift a New Generation of Voters 
 
BLK, the largest dating app for Black singles, is bringing the heat this Fall with a spicy collaboration between legendary female rapper Trina and rising rap superstar, Saucy Santana. BLK, who recently released an in-app Election Ce[Read More]

New JumpCloud “Access Granted” Campaign Created By Liquid Agency Spotlights Everyday IT Champions

by / September 10, 2022 /

SAN JOSE, CA -- When much of the working world shut down due to the pandemic, one sector of business that was tested like few others was IT. Now a new OOH and digital campaign, created by Liquid Agency for JumpCloud, the cloud directory platform that businesses use to securely access their technology resources, data, and applications from any device or location, shines a spotlight on the brilliant IT minds that kept your company’s apps functioning properly while little else at the time was.[Read More]

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