by thesanfranciscoegotist / January 15, 2021 /
Some Friday creative news: there's new InnovAsian Occasion creative out by Duncan Channon. The TV spots are more executions in the ‘That’s an InnovAsian Occasion’ campaign first launched in February 2019. Duncan Channon tells us InnovAsian has seen sales lift 52 percent and grown its market share 2.6 percent, so these spots are getting results in addition to laughs.
[Read More]
by thesanfranciscoegotist / January 11, 2021 /
Creative production company Avocados and Coconuts has signed director Matthew Palmer. Palmer has helmed campaigns for Allbirds, GE, Accenture, Keurig, and Le Creuset, and music videos for such artists as Sam Fischer, Y.S.A.. and Night Hikes. His documentaries and short films have earned him recognition in the Saatchi & Saatchi New Directors Showcase at Cannes, as well as six Vimeo Staff Picks.
“What drew me to Matt’s work was his versatility and ability to tell a great story i[Read More]
by thesanfranciscoegotist / January 11, 2021 /
With COVID-19 causing record numbers of people to attempt to quit smoking or vaping, the California Department of Public Health’s CA Tobacco Control Program is launching a new campaign that normalizes the reality that failing is part of the quitting journey, and encourages people to get help.
Created by [Read More]
by thesanfranciscoegotist / January 4, 2021 /
Interested in helping out the AIGA? Take the AIGA Design POV survey and help them better understand community needs, the impact of current affairs on the industry, and identify challenges and opportunities.
by thesanfranciscoegotist / December 30, 2020 /
2020 was a lot—for everyone—but I had an especially different kind of year. I moved from Chicago to the Bay Area in August of 2019, with my pregnant wife and dog. Became a dad in January. And then, like everyone else, locked down in March. That feels like important context.
Here’s what I learned…
People try to scare you before you have your first kid, but kids are actually a lot of fun (I highly recommend having one).
Making ads doesn’t always matter—but [Read More]
by thesanfranciscoegotist / December 29, 2020 /
by thesanfranciscoegotist / December 28, 2020 /
We are all in need in some way. Here are 5 things I’m trying to integrate into my life for the new year.
Stories are still what connect us.
And what a perfect time to tell fewer stories and listen to more. Share when you need to share, but lead with an open ear and an open heart. [Read More]
by thesanfranciscoegotist / December 23, 2020 /
What an insane year.
Wow. Thanks, Jon, for that insightful, rarely uttered observation.
But really … what a year. And it’s still going. Wheeeee!
I learned a lot in 2020. Many of the lessons are lessons others have already written about for this site in far more eloquent ways than I could ever put. While some other things I learned just don’t feel right to expound upon. Like the fact that I am way more productive when wearing a pair of non-elastic-wais[Read More]
