Amie Chan Named Partner/Head of Strategy at Barrett

by / August 9, 2022 /

Full-service advertising agency Barrett has hired Amie Chan as its Head of Strategy, Founder & ECD Jamie Barrett announced. Chan is also an agency partner.

Amie will lead the integrated insights and strategic planning group at Barrett to uncover fresh and innovative insights/business opportunities, inspire great creative across all accounts, and help to drive much of the agency’s new business.

[Read More]

Butchershop® Global Hires Christina Cooksey from Red Antler as First Vice President, Content

by / July 18, 2022 /

Butchershop® Global, a growth and transformation company, has hired Christina Cooksey as Vice President, Content, a new leadership role at the company. Cooksey joins Butchershop from Red Antler, where she served as Head of Content and Campaigns for clients like Hinge, Prose and Jellysmack.She will be based in New York and partner with the agency's creative leadership in San Francisco and around the world.

Cooksey is being charged with driving[Read More]

Barrett Hires Melissa Macarian and Julie Blakley as Creative Directors

by / July 13, 2022 /

Barrett has brought on two new award-winning creative leaders, Melissa Macarian and Julie Blakley, Founder and ECD Jamie Barrett announced today. 

Macarian is joining the shop as creative director/art director. Her responsibilities will include overseeing the Activision and Chime accounts and new business.

Macarian comes to Barrett from Camp+King, where as creative director she brought creative campaigns to life for global clients inclu[Read More]

Agency SOS goes theme song crazy

by / July 11, 2022 /

Last year when Agency SOS opened their doors, they knew they’d get the same question over and over again: “What does SOS stand for?”



So they preemptively answered the question with an ear-worm, slow-jam theme song. (Short answer: it stands for a lot of things.)



This month, they hit their one year anniversary and to celebrate, they decided to double down on their jingle and released a whole bunch of new cover versions, in[Read More]

Liquid Death & Director Sam Cadman Team for Zany Blind Taste Test campaign

by / June 9, 2022 /

Liquid Death, the canned-water company with the “murder your thirst” tagline, kicks off summer putting its new flavors head-to-head in blind taste tests with the most expensive, premium liquids on the planet. They tapped Hey Wonderful director Sam Cadman, renowned for his award-winning real people / hidden camera campaigns, to direct taste testers sampling high-end liquids such as Beluga Caviar ($580), Imported Squid Ink ($58), Liquified Wagyu Cheeseb[Read More]