by / December 13, 2018 / Yesterday we gave you the first of Heat's "What I learned this year" submissions. Well today we have the second one. This look back on 2018 comes from Kalee Abella, Senior Art Director at Heat. (Kalee also did the illustration.) Enjoy! In the creative industry, it's easy to feel like your ideas are constantly getting killed, that time is being wasted on projects that you feel like you’re[Read More]

What I learned this year: 2018, Melissa Ploysophon, Senior Art Director, Heat

by / December 12, 2018 / Heat went above and beyond in their "What I learned thus year" submission - they sent two. The first one is from Melissa Ploysophon, Senior Art Director, who drops some good knowledge - especially about the dogs. Give this one a read, then check back tomorrow for another piece from a Heat Senior AD.   Some *maybe* relevant things I’ve learned this year:   Don’t plan a trip to Haw[Read More]

Greenpeace France and 84.Paris Recount a Unique Holiday Message

by / December 12, 2018 / Greenpeace France's new Christmas ad is not your usual holiday spot. "The Handmade Gift" uses stop-motion animation to communicate a message about pollution. A first viewing seemingly shows a little girl concerned about keeping her teddy bear protected from the cold but the end reveals a different story. "A Handmade Gift" is the first time the NGO and its agency, 84.Paris, who have been working t[Read More]

What I learned this year: 2018, by Scott Gardner, CEO, Liquid Agency

by / December 11, 2018 / Scott Gardner, CEO at Liquid Agency is our next "What I Learned This Year" piece. He talks about hitting reset, rethinking that you've done, and re-examining what your company stands for. Give it a read.   This has been a year of changing business climates and evolution and if there’s one thing I learned this year, it’s that business, brands, companies, even leaders, have to hit rese[Read More]

What I learned this year: 2018 by GSP Associate Creative Director Caroline Cappelli

by / December 10, 2018 / Welcome back to the work week. We'll try and make your Monday a bit better with the latest "What I learned this year" from Goodby Silverstein & Partners' Associate Creative Director Caroline Cappelli. She learned a few things while taking a 3-month break from advertising.  This year, I did something a little bit unconventional. I took a three-month break from advertising to travel around[Read More]