Some Friday creative news: there's new InnovAsian Occasion creative out by Duncan Channon. The TV spots are more executions in the ‘That’s an InnovAsian Occasion’ campaign first launched in February 2019. Duncan Channon tells us InnovAsian has seen sales lift 52 percent and grown its market share 2.6 percent, so these spots are getting results in addition to laughs.
Creative production company Avocados and Coconuts has signed director Matthew Palmer. Palmer has helmed campaigns for Allbirds, GE, Accenture, Keurig, and Le Creuset, and music videos for such artists as Sam Fischer, Y.S.A.. and Night Hikes. His documentaries and short films have earned him recognition in the Saatchi & Saatchi New Directors Showcase at Cannes, as well as six Vimeo Staff Picks.
“What drew me to Matt’s work was his versatility and ability to tell a great story i[Read More]
With COVID-19 causing record numbers of people to attempt to quit smoking or vaping, the California Department of Public Health’s CA Tobacco Control Program is launching a new campaign that normalizes the reality that failing is part of the quitting journey, and encourages people to get help.
Interested in helping out the AIGA? Take the AIGA Design POV survey and help them better understand community needs, the impact of current affairs on the industry, and identify challenges and opportunities.
2020 was a lot—for everyone—but I had an especially different kind of year. I moved from Chicago to the Bay Area in August of 2019, with my pregnant wife and dog. Became a dad in January. And then, like everyone else, locked down in March. That feels like important context.
Here’s what I learned…
People try to scare you before you have your first kid, but kids are actually a lot of fun (I highly recommend having one).
The work is about personal resilience and the will to push on - this challenging year has asked a lot of every one of us.
It was dark and exigent. Nevertheless, we have managed to stay afloat and, in many cases, grown.
In my project, "Power From Within," I am elaborating on that idea - showcasing the beauty of our relentless determination and soulful reflection that in the[Read More]
We are all in need in some way. Here are 5 things I’m trying to integrate into my life for the new year.
Stories are still what connect us. And what a perfect time to tell fewer stories and listen to more. Share when you need to share, but lead with an open ear and an open heart. [Read More]
Wow. Thanks, Jon, for that insightful, rarely uttered observation.
But really … what a year. And it’s still going. Wheeeee!
I learned a lot in 2020. Many of the lessons are lessons others have already written about for this site in far more eloquent ways than I could ever put. While some other things I learned just don’t feel right to expound upon. Like the fact that I am way more productive when wearing a pair of non-elastic-wais[Read More]
Karin / What I Learned In 2020 – Drake Paul, John McNeil Studio
Love it!!! Thanks for sharing. (2020 has made us all a bit more reflective.) And btw... if you think parenting is fun just wait for grandparenti...[Read More]
Erica / What I Learned In 2020 – Andreas Berner, Ntropic
MC Pfeiffer / What I Learned in 2020 – Tyler Hampton, Lumberyard Productions
Such an enjoyable read. Thanks Tyler for sharing....[Read More]
Bob Linden / Longtime SF ad vet Jerry Gibbons passes away
Almost two years later, Jerry is still very deeply missed by all who knew him....[Read More]
Andreas Berner / What I Learned in 2020 – Tyler Hampton, Lumberyard Productions
I love it, Tyler - so spoken from the heart and sounded just like what I would say. It's quite amazing how we are all so very different and stil...[Read More]