For Black History Month, Eleven Inc. wanted to reflect on African American history from a different perspective - by recreating African American heroes in purely African terms. They created the "African gods mask" Instagram filter, put up large-sized posters near their offices in the financial district, and printed smaller sizes to hand out to folks for free.
Check out the official teaser to a new series that was shot in SF and directed by Ronnie Allman, former Art Director at Goodby. The story takes the classic Peter Pan story and gives it a dark, modern day, San Francisco twist. The pilot premieres at CineQuest in March. Oh Yeah, and Tinker Bell is a drag queen in the Castro.
Ameriprise Financial has announced it selected San Francisco-based FCB West as its creative agency of record after a competitive review. The agency’s scope also includes work for Columbia Threadneedle Investments. FCB West will be responsible for integrated brand creative and strategy for both organizations.
“We’re proud of the success of the Ameriprise brand over the last 15 years, and we are excited to partner with FCB West to build on our terrific momentum,” said Marie O’[Read More]
With Valentine's Day here, check out this fun initiative from Fellow, an app-based professional community for women in advertising backed and funded by Venables Bell & Partners. Living up to its mission to arm the next generation of female leadership with the hard-earned knowledge and support of their peers, Fellow is celebrated Galentine’s Day on February 13 by asking the women of advertising to thank all of the fabulous women who helped them fall in love with advertising and impacted [Read More]
In a world that’s increasingly isolated, disconnected and numb, riding is the kind of human experience people are craving. The adrenaline rush of a ride that stays with you for days. Being out in nature while everyone’s stuck inside. Participating in a real, live community that spans the globe. Having your hands glued to a pair of handlebars, rather than your phone. It’s healing.
Droga5’s first piece of work for Harley-Davidson, “Breathe,” tells this story. Edited by Cut+R[Read More]