National Marketing Blitz in Collaboration with Barrett Hofherr Marks First Major U.S. Campaign for Niantic’s Groundbreaking Real World Mobile Game
The real-world AR company Niantic, in collaboration with creative advertising agency Barrett Hofherr, have launched the national “Hunt Anywhere” advertising campaign for mobile game Monster Hunter Now. The new 60-second live-action �[Read More]
Trash-mâché is an art form that could only be coined by The Many’s head of Programming, Maude Standish. Having recently debuted her glorious pieces of trash-turned-art in Santa Monica at a show titled, “The Wrong Way,” The Many’s People Operations manager, Johanna Penry, invited her to sit down for a conversation about art, work, and perfectionism.
Advertising agency Launch Party has recruited neurodivergent artist Stephen Wiltshire to prove the immense capabilities of Staples’ new ProGel® pen. The agency also handled the influencer outreach, and production.
The national ad is running on digital and social media. Launch Party won the assignment in January.
Leading independent creative company Venables Bell + Partners announced the promotion of Brittni Hutchins to Associate Partner, Managing Director. In this new role, she’ll continue to drive growth initiatives, oversee client partnerships, support the company’s commitment to creative excellence, and oversee agency marketing efforts. Hutchins will also play a key role in championing VB+P’s guiding principle of “do right by people” (clients, c[Read More]
Almost Friday Media has partnered with creative agency Barrett Hofherr for the launch of their namesake beer brand, Friday Beers. Friday Beers debuts in the New York area on April 27th, 2024. They are coming to New York after releasing their beer in Massachusetts and Rhode Island.
A media platform, production company, and lifestyle brand, Friday Beers was born in New York City as a[Read More]
The advertising industry stands at a crossroads. Once solely focused on awards, flashy outputs, and chasing fame through rigid metrics, we now face a dwindling pool of those opportunities.
This means that the new generation now faces different expectations than what they likely were trained on or inspired by, and will have to redefine "success" based on their own aspirations and the evolving industry landscape.[Read More]
Full-service creative agency Barrett Hofherr has created its first work as AOR for the Yum! Brand’s burger chain The Habit Burger Grill, a beloved California-born fast-casual brand known for its chargrilled burgers.
The challenge presented to Barrett Hofherr by The Habit Burger Grill is clear: there exist two distinct groups in the world – those who already love the brand and those who have yet to[Read More]
