Google Stories: “The Bicycling Bookseller” Navigates the Pandemic in Italy

by / February 22, 2021 /

Creative production company Where the Buffalo Roam (WTBR) recently partnered with Google Brand Studio EMEA on “The Bicycling Bookseller,” a heartwarming story about Mattia Garavaglia, a local bookstore owner in Turin, Italy. The 3 ½-minute film is a story of hope and resilience navigating the pandemic as a small business owner – and how Google Maps helped make it happen.  

Mattia’s dreams of owni[Read More]

BSSP EXPANDS CREATIVE TEAM WITH PAIR OF NEW ACDs

by / February 17, 2021 /

Butler, Shine, Stern & Partners (BSSP) announced today its latest senior creative appointments. The agency has brought on Robison Mattei and Will Sands as its newest Associate Creative Directors, effective immediately. Both have held senior-level creative roles at top agencies including TBWA Chiat Day, 180LA and Deutsch.

"We are thrilled about the dynamic, creative talent we've been attracting lately, and Robison and Will are perfect examples of [Read More]

Want to win a global advertising award for free?

by / February 17, 2021 /

After 40 years, the International Caples Awards is taking a different approach to show entries — going forward, it'll be free. Yes, you heard that right. It's FREE.

This isn't some random ad award either. The Caples brings in creative director judges from around the world, places like Australia, Belgium, Canada, Chile, Germany, India, New Zealand, Portugal, Spain, the Philippines, the UAE and the UK.

The Caples’ primary purpose is to "recognise and reward great creative wo[Read More]

SB LV: Some Bright Spots in a Celebrity-Filled Ad Game

by / February 9, 2021 /

Advertisers led the big game with celebrity formulas, and some tackled gender, diversity and inclusion. Representation in front of the camera was consistent with 2020 levels and showed a continued commitment to casting women of all types. But behind the camera, directors were 5% women and 7% people of color, indicating a much-needed shift around those who write and direct these ads. 

[Read More]

(Virtual) Super Bowl party chatter: Mountain Dew

by / February 8, 2021 /

Yesterday we held a virtual Super Bowl party over Zoom with our usual crew of non-advertising friends. Here's a sampling of what we heard about various ads. Next up: Mountain Dew

"OMG, is anyone going to actually try and count all those bottles?"

Multiple people at the same time: "Yes, lots will."

"I just don't get who cares that much what John Cena says."

https://www.youtube.com/watch?v=9cEiYQwYLPk

 

[Read More]

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