Mekanism and Alaska Airlines go “Ok, Boomer” on us.

by / May 5, 2021 /

Alaska Airlines is launching a new, Boomer-driven campaign encouraging vaccinated flyers to plan their 2021 Spring and Summer travel and get back out there. Created by Mekanism, the “Boomers are Back” campaign kicks off with a social media Hype House celebration taking TikTok to the next vaccinated level. Boomers are now able to take flights and reconnect with friends and family, without being ‘bored in the house’ with TikTok dancers.

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HBA San Francisco promotes Jacob Royster to Associate

by / May 5, 2021 /

Leading hospitality design firm Hirsch Bedner Associates San Francisco (HBA) announces the promotion of Jacob Royster from Senior Project Designer to Associate. Royster is responsible for project management and leading FF&E and architectural interior design for clients including Pebble Beach Resorts, Waldorf Astoria Cancun, and Elusa Winery at Four Seasons Resort and Residences Napa Valley.

“We’ve had the honor of watching Jacob grow as a designer and push the boundaries of de[Read More]

‘POWER’ Theme Leads SAN FRANCISCO DESIGN WEEK 2021, June 7-13, 2021

by / May 5, 2021 /

The 15th edition annual San Francisco Design Week (SFDW), which typically attracts 60,000 visitors yearly from around the world, is returning this June with a virtual design festival. Following its successful digital format introduction last year, the all-online program kicks off June 7-13, celebrating the dynamic theme ‘Power’.

"Power is everywhere. It's local and global, personal and public, selfish and selfless. There is power in the f[Read More]

VB+P alums show support to police killing victims.

by / April 29, 2021 /

We've (hopefully) all heard the name Daunte Wright - the black man killed by police officers in Brooklyn Center, MN after being pulled over for expired plates and for having an air freshener dangling from his rearview mirror. 

This avoidable death of yet another unarmed African American spurred Two VB+P alums, producer Sasha White and designer Kelly Malka, to do something. To show their support and help the Black Lives Matter Movement and victims’ families,[Read More]

Who wants to get tipsy with Jose Cuervo and Mekanism?

by / April 29, 2021 /

Check out the latest campaign from Jose Cuervo and Mekanism that encourages patrons to "Get Tipsy." No, not THAT kind of tipsy. Get your mind out of the gutter. Oh, just watch the video. You'll see.

If you want to participate and have the chance to have Cuervo foot the bill on your Cinco de Mayo meal , just tweet a photo of your receipt that includes a tip of 20% or more alongside the[Read More]

Storymachine Launches Open Source Campaign to Help Jumpstart Live Music Industry

by / April 27, 2021 /

With live music suffering disproportionally during the pandemic, the creatives at Storymachine Films sought to do something. In creating, they have launched a site that allows bands and clubs to create free, self-service ads to promote up-coming shows.

By visiting any band or club owner can type in the specifics of their next show, choose from 8 different executions, and get a video sent back to their email ad[Read More]

VB+P spins an incredible historical tale for SIMI Winery.

by / April 23, 2021 /

We're big wine drinkers here at the Egotist. And several of us have enjoy a bottle (or 7) of SIMI. It's great stuff - as great as this new campaign from Venables Bell + Partners for SIMI Winery. 

The “Goodness from Grit” campaign tells the incredible untold story of the winery’s most fearless leader, Isabelle Simi. A woman pioneer in Sonoma winemaking, Isabelle overcame personal tragedy to successfully lead and grow her family’s winery through Prohibi[Read More]