VB+P and AdTech Cares join forces to encourage mask wearing

by / September 29, 2020 /

https://www.youtube.com/watch?v=BjP_C3nXm9o&feature=emb_title

Despite what Donald Trump would like you to believe, the spread of COVID-19 continues because many Americans refuse to wear masks. A new PSA from Venables Bell + Partners aims to change behaviors and encourage mask wearing. The campaign was done in partnership with AdTech Cares – a coalition of advertising and media partners who are donating their services to help create messaging that supports the World Health Organi[Read More]

YML is on a roll these days

by / September 25, 2020 /

Given that 2020 has fully jumped the shark, we love getting good news like this: YML (nee Y Media Labs), is having their best year ever —in the midst of the COVID-19 pandemic—and expanding their global staff with 75 new hires, 35 positions still open and an expected total staff count of 400 by year end.

They've also brought on industry talents, as Rajeev Bhanot comes onboard in the new role of Head of Product, directly from The Walt Disney Company in New York, where he was Senior [Read More]

Playstation’s “The Edge” looks like it had no limits for production.

by / September 22, 2020 /

The tagline for the new Playstation game "The Edge" is "Play has no limits." We don't know how true that is, but it doesn't seem like they had any limits when it comes to production. The spot looks like a movie trailer and we don't want to know how much that music cost to license. Good to know the money was well spent though - the trailer is gorgeous.

https://www.youtube.com/watch?v=SvVNJSxkcmw

[Read More]

OXIGEN Water “Recover & Rise” Campaign

by / September 15, 2020 /

OXIGEN Water tapped Caruso Company director Doug Walker to tell five remarkable stories of essential workers. The campaign, shot throughout the Bay Area, is entitled “Recover & Rise”. The films feature a nurse, teacher, transit worker, flight attendant and a journalist who have all risen to the occasion by helping their neighbors and communities.

OXIGEN’s owner is our own Stephen Curry, who shared his thoughts on these unique individuals. “It is such an honor to have the o[Read More]