Chime, the #1 most loved mobile banking app, is launching “Happy Chime.” Created in partnership with Barrett, the campaign tells a holistic brand story that celebrates Chime's belief that everyone deserves financial peace of mind.
Now more than ever, people are looking for an alternative to fee-based banking, and Chime offers consumers that choice. Chime’s products are designed to meet the needs of these everyday people.
“Chime offers more than financial products and s[Read More]
Small business owners have plenty to worry about these days. What if their business tech could be a source of calm instead of a source of stress? That’s the idea behind a new campaign from Ooma, Inc., a smart communications platform for businesses and consumers.
In a series of three 15-second ads, small business owners float in their office and ask the viewer, “Looking for business phone bliss?” Each spot highlights a different Ooma benefit: [Read More]
Freshworks, Inc., a business software company dedicated to making accessible, easy to use software for companies of any size, has launched a new Barrett-created brand campaign that aims to show how people feel when they work with software that they actually love to use.
The two 30-second spots, and their :15 and :06 cutdowns, a[Read More]
New campaign for passwordless authentication company tells people to ‘Go Passwordless’
Nobody likes to have to enter in passwords to every different site, let alone try to remember their latest password that seems to change every month. Stytch, a developer platform for passwordless authentication, is telling people they can forget about forgetting passwords in its new “Go Passwordless” campaign. [Read More]
The Conversational Commerce Platform Launches its First Integrated Brand Campaign
Advertising agency Barrett has launched a national B2B campaign for text message marketing platform Attentive. “Start the Conversation” is Attentive’s first integrated brand awareness campaign and Barrett’s first for the client after winning the assignment in January 2022.
Leading live betting sportsbook PointsBet is hosting a series of live streamed expert roundtable discussions called LIVE Insights for LIVE Bettors that will air during the final four to give sports fans next level insights and in-depth behavioral analysis that look beyond the odds. The unique panel of experts includes Northwestern University Professor of Sports Psychology Dr. Michele Kerulis, body [Read More]
Business ownership is the key to industry change, but only a tiny fraction of advertising agencies are owned by women. Cornett president and owner Christy Hiler and Jean Freeman, principal and CEO at Zambezi, are launching OWN IT, an initiative to track and increase the number of women-owned advertising agencies.