Barrett Hofherr Launches Grassroots Campaign for California Coastal Commission’s Coastal Cleanup Day

by / August 27, 2023 /

Advertising agency Barrett Hofherr has created a pro bono campaign for the California Coastal Commission (CCC) to promote its 39th Annual Coastal Cleanup Day program on September 23.  Paid social media assets are running from now until the day of the event. Additionally, posters and postcards are being distributed to drive awareness. This is the agency’s fir[Read More]

“You Will Never Get a Job in This Industry”

by / May 30, 2023 /

By Franklin Tipton, co-founder, CCO, at Odysseus Arms.

The One Club’s Portfolio Night starts this week around the world – we’re hosting the San Francisco Portfolio Night on June 1 (575 Market Street, 6-9 PM – and many creative hopefuls will be walking into their first in-person one-to-one critiques with people who’ve “made it.”

How should they steel themselves? Start by being ready for anything. My own experience at Portfolio Ni[Read More]

Odysseus Arms Brings Back Portfolio Night

by / May 25, 2023 /

The One Club for Creativity’s Portfolio Night is back in San Francisco Thursday, June 1, from 5:00 – 8:00 pm, as Odysseus Arms co-founders Libby Brockhoff and Franklin Tipton stepped in to host the event at 575 Market Street (6-9 PM). It’s the first time since 2019 that Bay Area creative luminaries will evaluate and counsel the work of college students.

“Aspiring creative people need IRL exposure to creative directors now,” said Brockhoff. “They’ve been stuck behind scre[Read More]

Meta, Barrett Hofherr and Only Today Create PSA to fight Asian American Hate

by / May 11, 2023 /

Creative ad agency Barrett Hofherr and production company Only Today (Portland) have teamed to produce a PSA for Asian American and Pacific Islander Heritage Month (APIHM), which brings awareness to and aims to fight Asian American hate. Attacks on Asian Americans increased drastically during the pandemic. The spot debuts in May, which is APIHM. 

Director Brian G. Cheung, who was Barrett’s second hire[Read More]

A Punk-Rock Rebrand of One of the World’s Oldest Religions

by / February 21, 2023 /

A streetwear line resonates with young, lapsed Jews with sentiments like, “Unorthodox AF,” “I'll fast when I'm dead,” “Kvetch City, Bitch,” and “I Killed Kosher.”

An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they’re a “bad Jew” by not being observant enough. But even those who haven’t been to synagogue in years have a deep—if not complicated—conne[Read More]