FCB and Clorox are out with their newest work for Clorox Disinfecting Wipes - right in time for the October-February cold and flu season. Let this be a reminder for you all to go get a flu shot, too! And for the love of god, if you're sick, stay home from work.
Venables Bell & Partners has announced the appointment of Katy Alonzo and Gavin Jones as Co-Heads of its Strategy Department. Katy joins VB&P from Mother in Los Angeles where she served as Head of Strategy, and Gavin steps up to his role as Co-Head of Strategy after five years leading the agency’s Campaign Architecture.
“As CMOs’ roles continue to evolve, and marketing leaders take on broader and broader responsibilities, we believe it is imperative that we continue to p[Read More]
We're guessing 85% of our readers grew up in a world with desktop publishing, where a layout was only something on your computer. The idea of creating an ad, a magazine, or newspaper by hand is almost unimaginable.
As the London Review of Books celebrates its 40th anniversary, they look back at what paste-up used to involve in the early years of the paper. Flashing her blade is Bryony Dalefield, who has been doing paste-up for the LRB, in both its gluey and digital forms,[Read More]
If there's one important date you need to pay attention to when it comes to your healthcare, it's Open Enrollment. November 1st to December 15th is the open enrollment period – when consumers can enroll in a health plan for the first time, switch providers, or change their plan. Blue Shield of California (BSC) has launched a new campaign, created by [Read More]
Any time your press release mentions a voice over that "unleashes a torrent of passion for [the burger's] cheese cloaked beef patties, seeded buns and dripping famous sauce" you know it's worth a watch. These new spots from Argonaut are full of suggestive copy that (hopefully) make you unable to resist.