Barrett Hofherr Hires Krista Osol and Fiorella Juarez to Lead Client Services and Brand Management

by thesanfranciscoegotist / December 18, 2024 /

The agency recently acquired the award-winning California-based creative agency Funworks

Full-service creative advertising agency Barrett Hofherr has hired Krista Osol as Director of Client Services and Fiorella Juarez as Head of Brand Management.

A seasoned agency executive with 20 years of experience in advertising and marketing, Osol is skilled in leading teams, optimizing processes[Read More]

Tari Hairdo Creative Commerce Strategy by VML Links Gen Z’s Love of Hot Sauce with its Llama Label

by thelaegotist / November 25, 2024 /

TARI, one of Peru's favorite hot sauces, launched in the U.S. sporting their iconic llama label and wild patterns. With [Read More]

SUPERHEROES EXPANDS JIMMY COLLECTIVE TO INCLUDE AI ARTISTS

by The Chicago Egotist / October 29, 2024 /

SuperHeroes announced today that JIMMY, its collective of global digital artists bringing new life to advertising across social channels, is expanding to include world-renowned AI artists, such as Paul Trillo, @cinema.ai, @shaneF3D, Ethereal Moon and @ulises.studio. These artists are trailblazers in AI, known for their creative storytelling and use of AI as a craft.

“AI is our latest and greatest tool to enhance creative storytelling and be thumb-stopping,” says Rogier Vijverberg,[Read More]

Niantic Unleashes Monster Hunter Now Live-Action “Hunt Anywhere” Advertising Campaign

by thesanfranciscoegotist / August 19, 2024 /

National Marketing Blitz in Collaboration with Barrett Hofherr Marks First Major U.S. Campaign for Niantic’s Groundbreaking Real World Mobile Game

The real-world AR company Niantic, in collaboration with creative advertising agency Barrett Hofherr, have launched the national “Hunt Anywhere” advertising campaign for mobile game Monster Hunter Now. The new 60-second live-action �[Read More]

“The Wrong Way”: Embracing Imperfection in Art and Life

by thelaegotist / June 17, 2024 /

Trash-mâché is an art form that could only be coined by The Many’s head of Programming, Maude Standish. Having recently debuted her glorious pieces of trash-turned-art in Santa Monica at a show titled, “The Wrong Way,” The Many’s People Operations manager, Johanna Penry, invited her to sit down for a conversation about art, work, and perfectionism.

Johanna

[Read More]

Launch Party Showcases Artist to Demonstrate Features of Staples’ ProGel® Pen

by thenewyorkegotist / May 22, 2024 /

Advertising agency Launch Party has recruited neurodivergent artist Stephen Wiltshire to prove the immense capabilities of Staples’ new ProGel® pen. The agency also handled the influencer outreach, and production.

The national ad is running on digital and social media. Launch Party won the assignment in January.

[Read More]

San Francisco-based Venables Bell + Partners Promotes Brittni Hutchins to Associate Partner, Managing Director

by Egotist / May 16, 2024 /

Leading independent creative company Venables Bell + Partners announced the promotion of Brittni Hutchins to Associate Partner, Managing Director. In this new role, she’ll continue to drive growth initiatives, oversee client partnerships, support the company’s commitment to creative excellence, and oversee agency marketing efforts. Hutchins will also play a key role in championing VB+P’s guiding principle of “do right by people” (clients, c[Read More]