The One Club for Creativity’s Portfolio Night is back in San Francisco Thursday, June 1, from 5:00 – 8:00 pm, as Odysseus Arms co-founders Libby Brockhoff and Franklin Tipton stepped in to host the event at 575 Market Street (6-9 PM). It’s the first time since 2019 that Bay Area creative luminaries will evaluate and counsel the work of college students.
“Aspiring creative people need IRL exposure to creative directors now,” said Brockhoff. “They’ve been stuck behind scre[Read More]
Creative ad agency Barrett Hofherr and production company Only Today (Portland) have teamed to produce a PSA for Asian American and Pacific Islander Heritage Month (APIHM), which brings awareness to and aims to fight Asian American hate. Attacks on Asian Americans increased drastically during the pandemic. The spot debuts in May, which is APIHM.
Director Brian G. Cheung, who was Barrett’s second hire[Read More]
Bria Weldon has joined Barrett Hofherr as its first head of Media. In her newly created role, Weldon will work closely with Barrett Hofherr’s account, creative, and partner agency teams to ensure a cohesive synergy between audience, media, and creative to heighten client success.
A streetwear line resonates with young, lapsed Jews with sentiments like, “Unorthodox AF,” “I'll fast when I'm dead,” “Kvetch City, Bitch,” and “I Killed Kosher.”
An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they’re a “bad Jew” by not being observant enough. But even those who haven’t been to synagogue in years have a deep—if not complicated—conne[Read More]
New Spots Feature “Feels” by Calvin Harris and Katy Perry
Chime, the #1 most-loved mobile banking app, is launching the “Chime Feels” advertising campaign to help people feel good about the financial decisions that lead to life’s big events. SF-based agency Barrett developed the creative work. The spots will begin to air on February 6 on Broadcast, Streaming (Hulu, Peacock, Tubi and Fubo[Read More]
Spot featuring BIA is third in the series that began in 2021
Working once again with agency Butler, Shine, Stern & Partners (BSSP) and production company 1stAveMachine, ESPN has garnered two gold Clio awards in animation and music and a silver in copywriting for its “One App, One Tap” spot. It is the third in a series that began in 2021 with rapper [Read More]
After getting a cry for help via an email from a young Iranian woman living through the turmoil, 1stAveMachine released a PSA in support of Iranians who are fighting the regime that has been oppressing them for more than 40 years.
"The people of Iran need to know the whole world is standing behind them," the email reads in part. "They need hope. This war is not just ours."
"Since then," the email explains, "most Iranians are prote[Read More]