Niantic Unleashes Monster Hunter Now Live-Action “Hunt Anywhere” Advertising Campaign

by / August 19, 2024 /

National Marketing Blitz in Collaboration with Barrett Hofherr Marks First Major  U.S. Campaign for Niantic’s Groundbreaking Real World Mobile Game

The real-world AR company Niantic, in collaboration with creative advertising agency Barrett Hofherr, have launched the national “Hunt Anywhere” advertising campaign for mobile game Monster Hunter Now. The new 60-second live-action �[Read More]

“The Wrong Way”: Embracing Imperfection in Art and Life

by / June 17, 2024 /

Trash-mâché is an art form that could only be coined by The Many’s head of Programming, Maude Standish. Having recently debuted her glorious pieces of trash-turned-art in Santa Monica at a show titled, “The Wrong Way,” The Many’s People Operations manager, Johanna Penry, invited her to sit down for a conversation about art, work, and perfectionism.

Johanna

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San Francisco-based Venables Bell + Partners Promotes Brittni Hutchins to Associate Partner, Managing Director

by / May 16, 2024 /

Leading independent creative company Venables Bell + Partners announced the promotion of Brittni Hutchins to Associate Partner, Managing Director. In this new role, she’ll continue to drive growth initiatives, oversee client partnerships, support the company’s commitment to creative excellence, and oversee agency marketing efforts. Hutchins will also play a key role in championing VB+P’s guiding principle of “do right by people” (clients, c[Read More]

Almost Friday Media teams up with Barrett Hofherr to launch Friday Beers in New York

by / April 26, 2024 /

Almost Friday Media has partnered with creative agency Barrett Hofherr for the launch of their namesake beer brand, Friday Beers. Friday Beers debuts in the New York area on April 27th, 2024. They are coming to New York after releasing their beer in Massachusetts and Rhode Island.

A media platform, production company, and lifestyle brand, Friday Beers was born in New York City as a[Read More]

Joy in the Journey: Reframing Success In Advertising

by / April 24, 2024 /

The advertising industry stands at a crossroads. Once solely focused on awards, flashy outputs, and chasing fame through rigid metrics, we now face a dwindling pool of those opportunities. 

This means that the new generation now faces different expectations than what they likely were trained on or inspired by, and will have to redefine "success" based on their own aspirations and the evolving industry landscape.[Read More]

Barrett Hofherr Kicks Off The Habit Burger Grill Campaign with Ads Featuring Heroic Charlie the Briquette

by / March 28, 2024 /

Full-service creative agency Barrett Hofherr has created its first work as AOR for the Yum! Brand’s burger chain The Habit Burger Grill, a beloved California-born fast-casual brand known for its chargrilled burgers. 

The challenge presented to Barrett Hofherr by The Habit Burger Grill is clear: there exist two distinct groups in the world – those who already love the brand and those who have yet to[Read More]