Duncan Channon brings us some new InnovAsian Occasions

by / January 15, 2021 /

Some Friday creative news: there's new InnovAsian Occasion creative out by Duncan Channon. The TV spots are more executions in the ‘That’s an InnovAsian Occasion’ campaign first launched in February 2019. Duncan Channon tells us InnovAsian has seen sales lift 52 percent and grown its market share 2.6 percent, so these spots are getting results in addition to laughs.

[Read More]

Avocados and Coconuts Signs Director Matthew Palmer

by / January 11, 2021 /

Creative production company Avocados and Coconuts has signed director Matthew Palmer. Palmer has helmed campaigns for Allbirds, GE, Accenture, Keurig, and Le Creuset, and music videos for such artists as Sam Fischer, Y.S.A.. and Night Hikes. His documentaries and short films have earned him recognition in the Saatchi & Saatchi New Directors Showcase at Cannes, as well as six Vimeo Staff Picks.

“What drew me to Matt’s work was his versatility and ability to tell a great story i[Read More]

What I Learned In 2020 – Drake Paul, John McNeil Studio

by / December 30, 2020 /

2020 was a lot—for everyone—but I had an especially different kind of year. I moved from Chicago to the Bay Area in August of 2019, with my pregnant wife and dog. Became a dad in January. And then, like everyone else, locked down in March. That feels like important context.

Here’s what I learned…

People try to scare you before you have your first kid, but kids are actually a lot of fun (I highly recommend having one). 

Making ads doesn’t always matter—but [Read More]

What I Learned In 2020 – Andreas Berner, Ntropic

by / December 29, 2020 /

The work is about personal resilience and the will to push on - this challenging year has asked a lot of every one of us.
 
It was dark and exigent. Nevertheless, we have managed to stay afloat and, in many cases, grown.
 
In my project, "Power From Within," I am elaborating on that idea - showcasing the beauty of our relentless determination and soulful reflection that in the[Read More]

What I Learned in 2020 – Jon Wolanske, Goodby Silverstein & Partners

by / December 23, 2020 /

What an insane year.

Wow. Thanks, Jon, for that insightful, rarely uttered observation.  

But really … what a year. And it’s still going. Wheeeee!

I learned a lot in 2020. Many of the lessons are lessons others have already written about for this site in far more eloquent ways than I could ever put. While some other things I learned just don’t feel right to expound upon. Like the fact that I am way more productive when wearing a pair of non-elastic-wais[Read More]