by thelaegotist / March 8, 2023 /
On March 8, “the biggest small agency in the world” is changing its name to Barrett Hofherr.
The past two years have entailed massive growth for Barrett—the biggest in the advertising agency’s 10-year history. President Jamie Barrett says the addition of Matt[Read More]
by thelaegotist / February 21, 2023 /
A streetwear line resonates with young, lapsed Jews with sentiments like, “Unorthodox AF,” “I'll fast when I'm dead,” “Kvetch City, Bitch,” and “I Killed Kosher.”
An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they’re a “bad Jew” by not being observant enough. But even those who haven’t been to synagogue in years have a deep—if not complicated—conne[Read More]
by thelaegotist / February 7, 2023 /
New Spots Feature “Feels” by Calvin Harris and Katy Perry
Chime, the #1 most-loved mobile banking app, is launching the “Chime Feels” advertising campaign to help people feel good about the financial decisions that lead to life’s big events. SF-based agency Barrett developed the creative work. The spots will begin to air on February 6 on Broadcast, Streaming (Hulu, Peacock, Tubi and Fubo[Read More]
by thelaegotist / December 6, 2022 /
by thelaegotist / November 29, 2022 /
After getting a cry for help via an email from a young Iranian woman living through the turmoil, 1stAveMachine released a PSA in support of Iranians who are fighting the regime that has been oppressing them for more than 40 years.
"The people of Iran need to know the whole world is standing behind them," the email reads in part. "They need hope. This war is not just ours."
"Since then," the email explains, "most Iranians are prote[Read More]
by thelaegotist / November 22, 2022 /
General Motors's multicultural agency of record, Atlanta-based Majority, was the force behind a unique branded content series for the automotive giant that has resulted in artwork done on GM vehicle hoods, all of which are being auctioned off for charity.
GM's Zone Zero showcased the GMC Hummer EV Pickup, Ultium Platform and the new branded content series, Neighbor Hoods, at Roc Nation's Made in America Festival, an annual two-day, culturally [Read More]
by The Chicago Egotist / November 9, 2022 /
AliExpress, the world’s largest online shopping marketplace is introducing its vast offering to US consumers during its traditional 11/11 event, an annual global shopping festival that garners eight-times the sales of Black Friday.
To raise awareness of the endless wonders the marketplace sells, AliExpress is launching a social-first campaign from its new agency OKRP urging consumers to “get aboard the AliExpress.” OKRP was awarded the inaugural A[Read More]
by Egotist / October 24, 2022 /
Editor Amy Rosenberg brings her artful eye and electric creative spirit to Cut+Run. With a baseline belief that every edit requires its own unique formula – part art, part science – Amy has developed not only a unique vision and style, but a speed and articulation that is a thing of beauty.
“Amy has this ability to see solutions beyond the expected. Not only does she execute her craft with beautiful precision, but she also has an innate positi[Read More]
