Barrett Hofherr Creates New Work for Re-introduction of Sutter Health
By thelaegotist / /
Full-service creative agency Barrett Hofherr has created “Never Stop,” a new campaign for integrated health delivery system Sutter Health that uses real patients, doctors, and other workers as talent.
The brand relaunch signals the continued momentum underway at one of the nation’s leading health systems and underscores the organization’s storied history and real focus on caring for more patients, people and communities.
The broadcast, OOH, audio, digital, and social campaign will run in Bay Area, Central Valley, and Santa Barbara markets. Video includes a :60 spot and three :30s, and multiple :15s.
Built on a strong foundation of high-quality care, clinical expertise and a commitment to the communities it serves, Sutter Health is evolving and unifying its organization to better serve more patients through greater access to connected care. Sutter Health’s new brand and marketing strategies reflect Sutter’s vision to be the most comprehensive, integrated and connected health system for getting and staying well.
“Our brand relaunch goes well beyond visuals – it’s an opportunity to tell a story about the depth and breadth of Sutter Health’s capabilities today and our bold ambitions for the future,” said Jennifer Bollinger, senior vice president and chief consumer and brand officer of Sutter Health. “Along with this new expression, Sutter is redefining connections for those in our care, emphasizing a modern, consumer approach and deepening our commitment to infusing this new energy throughout every aspect of the experience.”
The “Never Stop” campaign reflects the “renewed and relentless energy that has galvanized its workforce and puts patients at the center of everything Sutter does—and everything Sutter aspires to be,” said Jamie Barrett, Chief Creative Officer at Barrett Hofherr. “Sutter’s commitment to being the best healthcare provider, quite literally, never stops.”
Barrett Hofherr has served as Sutter Health’s strategic and creative partner since being named AOR in 2018. Sutter Health operates 24 acute-care hospitals and more than 200 clinics in Northern California.
CREDITS
CLIENT: SUTTER HEALTH
AGENCY: BARRETT HOFHERR
CHIEF CREATIVE OFFICER: JAMIE BARRETT
CREATIVE DIRECTORS: BRAD KAYAL, JULIE BLAKLEY
HEAD OF PRODUCTION: CONOR DUIGNAN
EXECUTIVE PRODUCER: CHARLOTTE DUGONI
SENIOR PRODUCER: MARIANNE LAWLOR
SENIOR PRODUCER: TOD PUCKETT
HEAD OF ACCOUNTS: ROBERT WOODS
ACCOUNT DIRECTOR: HELEN ODDONE
PRODUCTION COMPANY: FURLINED
DIRECTOR: YAEL STAAV
PRESIDENT: DIANE MCARTER
EXECUTIVE PRODUCER: DAVID THORNE
LINE PRODUCER: ANNIKA DAWSON
DIRECTOR OF PHOTOGRAPHY: OREN SOFFER
POST PRODUCTION: DARLING VFX
EDITORIAL COMPANY: SAINTS EDITORIAL
EDITOR: DANICA PARDO
ASSISTANT EDITOR: JAKE HEISE
MUSIC COMPANY: NEW MATH
COMPOSER: JOEY SPALLINA
MIX COMPANY: ONE UNION
SOUND ENGINEER: JOABY DEAL
VISUAL EFFECTS COMPANY: DARLING VFX
VISUAL EFFECTS ARTIST: ALEXA SALSBERG
VISUAL EFFECTS PRODUCER: MICHAEL PITRUZELLA
COLOR COMPANY: COMPANY 3
COLORIST: KATH RAISCH
BUSINESS AFFAIRS: TRICIA KRASNESKI
PRODUCTION COMPANY: WHERE THE BUFFALO ROAM
PHOTOGRAPHER: MARCUS UBUNGEN
EXECUTIVE PRODUCERS: TIM PRIES, PJ KOLL
HEAD OF PRODUCTION: CHRISTINE WHITNEY
LINE PRODUCER: KAM NUROCK
RETOUCHING/COMPOSITION: DMAX IMAGING
MEDIA AGENCY: WAYS & MEANS
MEDIA PLANNING & BUYING: KAREN HALSTEAD, DIANA BORMUTH, PAIGE WEBER
DIGITAL MEDIA PLANNING & BUYING: MATT O’CONNELL, BRADLEY CHEN, ALICIA PALOMARES, NOUR BEN HMIEIDA
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