Barrett’s “Magic Box” Campaign Showcases eBay’s Refurbished Line of Goods


By thelaegotist / /

Full-service advertising agency Barrett has created “Magic Box,” a digital advertising campaign to promote products sold under eBay’s Refurbished banner. 

In the three 15-second videos, shoppers reach into a magic box and pull out an unimaginable number of products—even some items that are too big to fit into the bottomless box. The work, including display banners, will run online on YouTube, Yahoo, Google, Facebook and Instagram. This is Barrett’s first work for the client.

Barrett developed the “Magic Box” campaign to illustrate the prices, conditions, breadth and depth of products offered at eBay Refurbished. The spots focus on three product categories—kitchen, tech, and tools—and feature subjects lifting items out of the boxes. 

“The variety of products and brands eBay Refurbished offers is endless,” said Todd Eisner, ECD at Barrett, “so what better way to demonstrate that than with a box that is equally endless.”

The work was designed to educate consumers about the choices and assurances offered by the program, allowing them to shop with confidence and find a variety of items to fit their specific needs and budget. eBay Refurbished, launched in 2021, offers multipoint inspections and industry-leading warranties on products that meet its criteria. Shoppers can discover refurbished items from brands like KitchenAid, simplehuman and Makita, all backed with a one- to two-year warranty. The deeply discounted inventory is sourced directly from premium brands or top-rated sellers. The thorough vetting process ensures every item meets eBay’s high-performance standards—giving people more choice and the reassurance that they’re buying the product to suit their specific needs and budget.  

Barrett, founded in 2012, is a full-service advertising agency based in San Francisco with satellite offices in Minneapolis and Los Angeles. Client partners include ASICS, Activision, Bitly, Chime, Gong and Sutter Health. For more information, visit



Campaign Title: eBay Refurbished ‘Magic Box’ Campaign

Client: eBay 

Director, Agency & Creative: Maryann Bell

Associate Creative Director: Amanda Miller

Marketing Manager: Jill McCullough

Director, Marketing & Creative Operations: Kira Moller


Agency: Barrett

Founder/ECD:  Jamie Barrett

Partner/ECD: Todd Eisner 

Art Director: Daisy Serafini 

Copywriter: Brianna Gross

Head of Production: Conor Duignan 

Producer:  Marianne Lawlor 

Group Account Director: Marisa Buss

Account Director: Lyndsey Dorian

Business Affairs: Jaime Szefc


Production Company: Smuggler

Director: Benji Weinstein

Executive Producer: Drew Santarseiro        

Line Producer: Andrew Graham

Director of Photography: Dylan Macleod


Editorial Company: Cosmo Street

Editor: Tessa Davis

Assistant Editor: Alexandra Jimenez

Post Producer: Jennifer Helm

Executive Producer: Yvette Cobarrubias

Head of Production: Marie Mangahas


Visual  Effects, Color & Finishing: The Vanity

Visual Effects/Finishing Supervisor: Sean Cochrane

Colorist: Andrew Exworth

Producer: Katie Oliver


Sound Design/Mix: One Union

Sound Designer: Joaby Deal



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