Mekanism & OkCupid Celebrate All Types of Love This Valentine’s Day


By thesanfranciscoegotist / /

Face it, almost all of us hate Valentine’s Day. Mostly because it seems so contrived and fake. But Mekanism’s latest work for OkCupid brings a little more realness to the holiday with their efforts to celebrate an inclusive Valentine’s Day.

Their annual NSFW and boldly inclusive Valentine’s Day Cards paint a much-needed picture of love, romance, and partnership beyond Hallmark’s traditional cards. 

In a world where love is often portrayed through a white, heteronormative lens, this range of cards celebrates ALL the types of love, connections, and identities that are habitually overlooked…a cornerstone of OkCupid’s app. 

The cards, which are designed by BIPOC, Queer, non-binary, and LGBTQ artists concentrate on of-the-moment trending themes, like mental health, politics, pro-choice, climate change, and more! To double down on its support for reproductive rights, OkCupid is donating $1 to Planned Parenthood for every time the pro-choice card is shared through EOD February 14, 2022 (up to $25K).

The cards are available for free now through February 14 on a custom microsite and through OkCupid’s app.

“These Valentine’s represent what OkCupid is all about. They’re a celebration of all kinds of love and relationships, exploring themes that traditional Hallmarky-type Valentine’s do not,” said Bryan Davis, Creative Director at Mekanism. “From non-binary couples with climate change-denying dads to fully-vaccinated sex fiends, we want to make sure everyone feels the love this Valentine’s Day.”

Campaign Credits

Brand Team: OkCupid

Chief Marketing Officer: Melissa Hobley

Global Marketing Director: Sonia Oblitey

Senior Brand Marketing Manager (US): Devin Colleran

Senior Brand Marketing Manager (Germany): Dannique Bruggeman

Senior PR Manager: Crysten Curry


Creative Agency: Mekanism

Partner & Executive Creative Director: David Horowitz

Creative Directors: Bryan Davis, Beth Kushner

Art Director: Harding Coughter

Copywriter: Kelsey Miller

Junior Art Director: Nuri Park


Co-Founder & CEO: Jason Harris

Managing Director (Mekanism New York): Tor Edwards

Group Brand Director: Kristina McCauley

Brand Director: Loulou David


Chief Strategy Officer: Ambika Pai

Strategy Director: Dayna Uyeda

Junior Strategist: Ishita Sharma


Senior Producer: Jay Chase


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