BSSP’s New Campaign with FootJoy – “Innovation is a Force.”


By thesanfranciscoegotist / /

An emphasis on innovation, unique product shots and a glimpse of the PGA’s elite take center stage in the newest campaign, “Innovation is a Force,” from BSSP for golf shoe brand FootJoy. 

We’re loving the interesting shots and unexpected angles they went for. It gives everything an energy you wouldn’t expect from a golf shoe spot.

“Innovation is a Force” will run across global TV, Print, Digital and Social, and will be supported by paid digital and social elements. This is the fifth campaign from FootJoy and BSSP since they began their partnership five years ago.

“FootJoy has never been a brand to rest on its laurels. Time and time again they’ve revolutionized their products to help golfers of all levels reach a new level of play and push their game forward,” said Jeff Hornung, Creative Director at BSSP. “In this campaign, we wanted to highlight FootJoy’s innovative spirit and creative thinking. With quick cuts and crisp visuals, FootJoy’s products and partners shine as they play the game at the center of it all.”

Campaign Credits:

Chief Creative Officer: John Butler                                                     

Executive Creative Director: Sinan Dagli

Creative Directors: Jeff Hornung, Ed Patterson, Justin Hargraves                                                         

Art Director: Kelly Bernard                                                                                                            

Copywriter: Forrest Quinn

Head of Production: Liz Corsini                                                                                                     

Senior Producers: Chrissy Wamsher & Cade Wallace 

Account Director: AJ Marino                   

Account Executive: Amanda Burtnett                   




Production Company: Stept Studios                                                                                                           


Director: Leigh Powis                                                                                                                                     

Director of Photography: Matthew Pothier                                                                                              

Executive producer: David Brickel                                                                                                               

Line Producer: Nick Erickson     


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