BSSP’s New Campaign with FootJoy – “Innovation is a Force.”
By thesanfranciscoegotist / /
An emphasis on innovation, unique product shots and a glimpse of the PGA’s elite take center stage in the newest campaign, “Innovation is a Force,” from BSSP for golf shoe brand FootJoy.
We’re loving the interesting shots and unexpected angles they went for. It gives everything an energy you wouldn’t expect from a golf shoe spot.
“Innovation is a Force” will run across global TV, Print, Digital and Social, and will be supported by paid digital and social elements. This is the fifth campaign from FootJoy and BSSP since they began their partnership five years ago.
“FootJoy has never been a brand to rest on its laurels. Time and time again they’ve revolutionized their products to help golfers of all levels reach a new level of play and push their game forward,” said Jeff Hornung, Creative Director at BSSP. “In this campaign, we wanted to highlight FootJoy’s innovative spirit and creative thinking. With quick cuts and crisp visuals, FootJoy’s products and partners shine as they play the game at the center of it all.”
Chief Creative Officer: John Butler
Executive Creative Director: Sinan Dagli
Creative Directors: Jeff Hornung, Ed Patterson, Justin Hargraves
Art Director: Kelly Bernard
Copywriter: Forrest Quinn
Head of Production: Liz Corsini
Senior Producers: Chrissy Wamsher & Cade Wallace
Account Director: AJ Marino
Account Executive: Amanda Burtnett
Production Company: Stept Studios
Director: Leigh Powis
Director of Photography: Matthew Pothier
Executive producer: David Brickel
Line Producer: Nick Erickson