barrettSF Launches First Campaign for Baby and Mom Brand, Pipette


By thesanfranciscoegotist / /

barrettSF has launched its first campaign for Pipette, a baby and mom skincare brand. barrettSF won the account in October. Created by an all-female team—including the client team, agency team, director, and editor—the group sought to expand beyond motherhood and develop a campaign that all parents could relate to.

“It was important that we show real moments parents experience on any given day,” said Margaret Park, Senior Director, Creative at Pipette. “This age of social media-perfected parenting is dismissive to real struggles and is actually incredibly unkind. Ultimately, our goal was to extend a bit of empathy to real parents by acknowledging the chaos of constant questions that come with the experience, and let them know that Pipette is here to help by making product decisions very, very easy,” 

“We wanted to communicate the importance of clean and safe products without leaning into fear—after all, parents already have a million and a half worries every single day,” said Marisa Buss, Group Account Director at barrett. “Pipette is just one less thing they have to question, and to us, that’s a big victory.” 


Agency:  barrettSF   

Chief Creative Officer:  Jamie Barrett

Creative Director: Aryan Aminzadeh

Art Director: Daisy Serafini

Copywriter: Brianna Gross

Group Account Director: Marisa Buss

Account Director: Colleen Ridder

Account Manager: Satara Post

Head of Production: Conor Duignan

Senior Producer: Charlotte Dugoni

Production Company & City: Reverse, Brooklyn

Director: Java Jacobs 

Founder/EP: Thibaut Estellon

Line Producer: Kristi Lippa

Director of Photography:  Maya Bankovic

Post Production & City:  Whitehouse Post, LA

Editorial Company & City:  Whitehouse Post, LA

Editor:  Glorily Velez

Music Company & City:  Citizen Music, LA

Visual Effects Company & City: Carbon, LA

Visual Effects Flame Artists:  Chris Wiseman

Post Producers:  Katrina Kuss and Dillard Brown

Color Company: Carbon

Colorists: Bree Brackett and Julien Biard 

Business Affairs:  Tricia Krasneski

Client: Pipette


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