barrettSF Launches First Campaign for Baby and Mom Brand, Pipette
By thesanfranciscoegotist / /
barrettSF has launched its first campaign for Pipette, a baby and mom skincare brand. barrettSF won the account in October. Created by an all-female team—including the client team, agency team, director, and editor—the group sought to expand beyond motherhood and develop a campaign that all parents could relate to.
“It was important that we show real moments parents experience on any given day,” said Margaret Park, Senior Director, Creative at Pipette. “This age of social media-perfected parenting is dismissive to real struggles and is actually incredibly unkind. Ultimately, our goal was to extend a bit of empathy to real parents by acknowledging the chaos of constant questions that come with the experience, and let them know that Pipette is here to help by making product decisions very, very easy,”
“We wanted to communicate the importance of clean and safe products without leaning into fear—after all, parents already have a million and a half worries every single day,” said Marisa Buss, Group Account Director at barrett. “Pipette is just one less thing they have to question, and to us, that’s a big victory.”
CREDITS
Agency: barrettSF
Chief Creative Officer: Jamie Barrett
Creative Director: Aryan Aminzadeh
Art Director: Daisy Serafini
Copywriter: Brianna Gross
Group Account Director: Marisa Buss
Account Director: Colleen Ridder
Account Manager: Satara Post
Head of Production: Conor Duignan
Senior Producer: Charlotte Dugoni
Production Company & City: Reverse, Brooklyn
Director: Java Jacobs
Founder/EP: Thibaut Estellon
Line Producer: Kristi Lippa
Director of Photography: Maya Bankovic
Post Production & City: Whitehouse Post, LA
Editorial Company & City: Whitehouse Post, LA
Editor: Glorily Velez
Music Company & City: Citizen Music, LA
Visual Effects Company & City: Carbon, LA
Visual Effects Flame Artists: Chris Wiseman
Post Producers: Katrina Kuss and Dillard Brown
Color Company: Carbon
Colorists: Bree Brackett and Julien Biard
Business Affairs: Tricia Krasneski
Client: Pipette
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