EXPERIENCE “INSPIRATION BEACH” IN THE METAVERSE WITH WUNDERMAN THOMPSON AND ODYSSEY
By thelaegotist / /
Wunderman Thompson, one of the first agencies to launch their own metaverse is showcasing their most inspiring pieces of work via “Inspiration Beach”, a custom-built experience with West Coast-based partner, Odyssey.
The immersive metaverse activation celebrates advertising’s biggest festival in Cannes, allowing people from all over the world to experience the agency’s unique take on creativity, content, and connectivity.
‘Inspiration Kiosks’ have been placed throughout the beach to present Wunderman Thompson’s take on key industry themes including Sustainability; IE&D; Data and Technology; Brand Creativity and Effectiveness; Talent; and Business Transformation.
Additional features include an interactive shopping space and a DJ booth to keep visitors engaged in new ways.
“We’re always experimenting with innovative ways to create a more inclusive customer experience,” said Gareth Jones, SVP Global Marketing at Wunderman Thompson. “Inspiration Beach allows our clients and colleagues around the world to experience our take on creativity in a highly immersive environment.”
Reid Santabarbara, CEO of Odyssey, added: “As brands seek to enter the metaverse, many are looking to Wunderman Thompson who are thought leaders in this space. Through our collaboration, we’re able to provide these ambitious brands the most accessible, highest-visual-fidelity streaming metaverse platform available. Together with Wunderman Thompson, our product team, led by Odyssey CTO Maxime Long, has captured the creativity and inspiration of advertising’s biggest festival and delivered an experience that demonstrates the limitless opportunities of the metaverse.”
In addition to launching its metaverse at CES 2022, Wunderman Thompson has published two original reports about the rise of this new frontier of customer experience: ‘Into the Metaverse’, launched in September 2021 and the follow-up report, ‘New Realities: Into the Metaverse and Beyond’, launched in May 2022, which found that awareness of the metaverse has more than doubled in less than a year.