by thelaegotist / May 11, 2023 /
Creative ad agency Barrett Hofherr and production company Only Today (Portland) have teamed to produce a PSA for Asian American and Pacific Islander Heritage Month (APIHM), which brings awareness to and aims to fight Asian American hate. Attacks on Asian Americans increased drastically during the pandemic. The spot debuts in May, which is APIHM.
Director Brian G. Cheung, who was Barrett’s second hire[Read More]
by thelaegotist / April 25, 2023 /
Bria Weldon has joined Barrett Hofherr as its first head of Media. In her newly created role, Weldon will work closely with Barrett Hofherr’s account, creative, and partner agency teams to ensure a cohesive synergy between audience, media, and creative to heighten client success.
by thelaegotist / March 8, 2023 /
On March 8, “the biggest small agency in the world” is changing its name to Barrett Hofherr.
The past two years have entailed massive growth for Barrett—the biggest in the advertising agency’s 10-year history. President Jamie Barrett says the addition of Matt[Read More]
by thelaegotist / February 21, 2023 /
A streetwear line resonates with young, lapsed Jews with sentiments like, “Unorthodox AF,” “I'll fast when I'm dead,” “Kvetch City, Bitch,” and “I Killed Kosher.”
An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they’re a “bad Jew” by not being observant enough. But even those who haven’t been to synagogue in years have a deep—if not complicated—conne[Read More]
by thelaegotist / February 7, 2023 /
New Spots Feature “Feels” by Calvin Harris and Katy Perry
Chime, the #1 most-loved mobile banking app, is launching the “Chime Feels” advertising campaign to help people feel good about the financial decisions that lead to life’s big events. SF-based agency Barrett developed the creative work. The spots will begin to air on February 6 on Broadcast, Streaming (Hulu, Peacock, Tubi and Fubo[Read More]
by thelaegotist / December 6, 2022 /
Spot featuring BIA is third in the series that began in 2021
Working once again with agency Butler, Shine, Stern & Partners
(BSSP) and production company 1stAveMachine
, ESPN has garnered two gold Clio awards in animation and music and a silver in copywriting for its “One App, One Tap” spot. It is the third in a series that began in 2021 with rapper [Read More]
by thelaegotist / November 29, 2022 /
After getting a cry for help via an email from a young Iranian woman living through the turmoil, 1stAveMachine released a PSA in support of Iranians who are fighting the regime that has been oppressing them for more than 40 years.
"The people of Iran need to know the whole world is standing behind them," the email reads in part. "They need hope. This war is not just ours."
"Since then," the email explains, "most Iranians are prote[Read More]
by thelaegotist / November 22, 2022 /
General Motors's multicultural agency of record, Atlanta-based Majority, was the force behind a unique branded content series for the automotive giant that has resulted in artwork done on GM vehicle hoods, all of which are being auctioned off for charity.
GM's Zone Zero showcased the GMC Hummer EV Pickup, Ultium Platform and the new branded content series, Neighbor Hoods, at Roc Nation's Made in America Festival, an annual two-day, culturally [Read More]